Craig Sams
Encyclopedia
Early life and education
Craig Sams was born in NebraskaNebraska
Nebraska is a state on the Great Plains of the Midwestern United States. The state's capital is Lincoln and its largest city is Omaha, on the Missouri River....
. He graduated from Wharton Business School in 1966.
Career
In October 1966, Sams went to England with plans to open a macrobiotic restaurant. He opened Seed, a macrobioticMacrobiotic diet
A macrobiotic diet , from "macro" and "bios" , a dietary regimen which involves eating grains as a staple food supplemented with other foodstuffs such as local vegetables avoiding the use of highly processed or refined foods and most animal products...
restaurant in Paddington with his brother Greg Sams
Greg Sams
Gregory Sams is a UK-based, American-born, fractal artist, social thinker, author, publisher, inventor, macrobioticist and creator of the veggie burger.- Life and works :...
in 1968. The Sams brothers opened a specialised macrobiotic natural food shop, Ceres Grain, the following year. He and his brother Greg and their father Ken edited and published 'Seed, the Journal of Organic Living' 1971-1977. In 1970 Greg and Craig set up Harmony Foods, which eventually became known as Whole Earth Foods.
In 1991, with his partner Josephine Fairley, he founded Green & Black's
Green & Black's
Green & Black's is a UK-based chocolate company, owned by Kraft Foods. The company produces a range of chocolate bars, ice cream, biscuits and hot chocolate with its principal manufacturing sites in Poland and Italy...
chocolate. Green & Black's was sold to Cadbury in 2005. Cadbury was acquired by Kraft Foods in 2010. He continues in the honorary role of President and advisor.
He writes a monthly column in the Organic Products section of Natural Products News
From 1990 until 2001 he was Hon. Treasurer of the Soil Association
Soil Association
The Soil Association is a charity based in the United Kingdom. Founded in 1946, it has over 27,000 members today. Its activities include campaign work on issues including opposition to intensive farming, support for local purchasing and public education on nutrition; as well the certification of...
, the British organic food and farming charity. From 2001 to 2007 he was Chairman. From 2007-2009 he was Chairman of Soil Association Certification Ltd, the charity's inspection and certification subsidiary and continues to serve as a board member. He is co-founder and director of Carbon Gold Ltd http://www.carbongold.com, a biochar project and production company that converts woody biomass into charcoal that is used as a soil amendment and as a climate mitigation technology.
Marriage and children
Sams has two children, Rima and Karim. He has been married to Josephine Fairley since 1991.Karim has three children; Saba, Roxy and Jay.
Rima Has a son names Mars.
Published works
- About Macrobiotics (Thorson's 1972)
- The Macrobiotic Brown Rice Cookbook (Healing Arts Press 1994)
- The Little Food Book: You Are What You Eat (Alastair Sawday Publishing 2004)
- Sweet Dreams – The Story of Green & Black’s (with Josephine Fairley, Random House 2008)