Cravendale
Encyclopedia
Product Characteristics
Cravendale milk is filtered before high temperature pasteurizationPasteurization
Pasteurization is a process of heating a food, usually liquid, to a specific temperature for a definite length of time, and then cooling it immediately. This process slows microbial growth in food...
to remove pathogens. This process gives the product an extended shelf life (ESL) for which a premium is charged. Cravendale milk is accredited by the British Dental Health Foundation as a healthy drink for teeth.
Marketing Campaigns
Cravendale milk is marketed in distinctive opaque plastic packaging.In 2007 Cravendale launched a UK TV campaign featuring Pirate, Cyclist and Cow, created by Wieden + Kennedy and animated by Pic Pic Andre.
In 2008 Cravendale relaunched the Milk Matters website, which was created in Adobe Flash
Adobe Flash
Adobe Flash is a multimedia platform used to add animation, video, and interactivity to web pages. Flash is frequently used for advertisements, games and flash animations for broadcast...
with the Box2D
Box2D
Box2D is a free open source 2-dimensional physics simulator engine written in C++ by Erin Catto and published under the zlib license. It has been used in Crayon Physics Deluxe, Rolando, Fantastic Contraption, Incredibots, Angry Birds, Tiny Wings, Transformice, Stripe physics2, and many online Flash...
physics engine.
For 2008's International Talk Like a Pirate Day
International Talk Like a Pirate Day
International Talk Like a Pirate Day is a parodic holiday created in 1995 by John Baur and Mark Summers , of Albany, Oregon, U.S., who proclaimed September 19 each year as the day when everyone in the world should talk like a pirate...
Cravendale created an iPhone application which included a pirate sentence creator, as well as a pirate radio that played tracks such as 'Seagulls & Alcohol' by Oa-Seas and 'Arrgh You Lonesome Tonight' by Elvis Presley.
In 2011 Cravendale launched a new TV campaign called Cats With Thumbs featuring Bertram Thumbcat as its main protagonist.