Crocmedia is an Australian-American PR and TV distribution company established by journalists James Swanwick

James Swanwick

James Swanwick is a US and South American-based Australian entrepreneur and TV presenter. He is an anchor on ESPN's "SportsCenter", filmed out of Bristol, CT; is author of book "Become a Celebrity Journalist"; co-founder of software development house, "LittleSideProjects" and international media...

 and Craig Hutchison.

The company came into public notoriety in late 2009 when it was announced that it would operate a live AFL

Australian Football League

The Australian Football League is both the governing body and the major professional competition in the sport of Australian rules football...

 Radio service for listeners in regional areas. Many regional broadcasters, such as 3BA

3BA

3BA is a commercial radio station in Ballarat, Victoria, Australia broadcasting on the FM band on a frequency of 102.3 MHz.Together with its sister station Power FM, it is owned by Grant Broadcasters...

, Edge FM

Edge FM

102.1 The Edge is a radio station broadcasting in North-Eastern Victoria and South-Eastern New South Wales. The main studio centre is based in Wangaratta, Victoria.The main transmitter is from Mount Stanley, east of Wangaratta...

 and 2AY

2AY

2AY is an AM radio station broadcasting from Albury, New South Wales, to South West New South Wales and North East Victoria.-History:2AY Albury was started by Amalgamated Wireless Australasia Limited, and opened on December 17, 1930. In recent times, 2AY, and Star FM Albury, were owned by DMG Radio...

, replaced their existing feed (usually 3AW

3AW

3AW is a talkback radio station in Melbourne, Australia on 693 kHz AM. It began transmission on 22 February 1932 as Melbourne's fifth commercial radio station.-History:...

 or Triple M

Triple M

The Triple M Network is an active rock radio network in Australia owned by media company Austereo, who also own the Today Network.- History :...

) with the new Crocmedia feed. Crocmedia achieved further notoriety by signing veteran broadcasters Sandy Roberts

Sandy Roberts

Sandy Roberts is the weeknight sports presenter of Seven News Melbourne.Roberts grew up on a sheep farm in Lucindale, South Australia. After completing school he moved to Adelaide where he worked as a sports writer for the Adelaide Advertiser...

 and Rex Hunt

Rex Hunt

Rex James Hunt is an Australian television and radio personality, and a former Australian rules football player. He is an Australian rules football commentator, currently on the 1116 SEN radio station with son in law Lee Raynor conducting a program called Off The Hook. He is better known around...

 to provide commentary. Crocmedia also operates a daily sports news service, called Sportsday, which is carried on several regional broadcasters. It generated controversy in Albury

Albury, New South Wales

Albury is a major regional city in New South Wales, Australia, located on the Hume Highway on the northern side of the Murray River. It is located wholly within the boundaries of the City of Albury Local Government Area...

-Wodonga when 2AY

2AY

2AY is an AM radio station broadcasting from Albury, New South Wales, to South West New South Wales and North East Victoria.-History:2AY Albury was started by Amalgamated Wireless Australasia Limited, and opened on December 17, 1930. In recent times, 2AY, and Star FM Albury, were owned by DMG Radio...

announced that it would replace the popular 3AW program Sports Today with Sportsday.