Crumbs Bake Shop is a bakery

Bakery

A bakery is an establishment which produces and sells flour-based food baked in an oven such as bread, cakes, pastries and pies. Some retail bakeries are also cafés, serving coffee and tea to customers who wish to consume the baked goods on the premises.-See also:*Baker*Cake...

 headquartered in New York City

New York City

New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

, New York

New York

New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

. Founded as a single bakery in 2003 on the Upper West Side

Upper West Side

The Upper West Side is a neighborhood in the borough of Manhattan, New York City, that lies between Central Park and the Hudson River and between West 59th Street and West 125th Street...

 of Manhattan

Manhattan

Manhattan is the oldest and the most densely populated of the five boroughs of New York City. Located primarily on the island of Manhattan at the mouth of the Hudson River, the boundaries of the borough are identical to those of New York County, an original county of the state of New York...

 by Mia & Jason Bauer, the company has since expanded to 35 bakeries across the New York area, Chicago, Washington DC/Virginia and Los Angeles. Future plans for Crumbs are to expand to 200 stores by 2014.

Crumbs main focus is on gourmet

Gourmet

Gourmet is a cultural ideal associated with the culinary arts of fine food and drink, or haute cuisine, which is characterised by elaborate preparations and presentations of large meals of small, often quite rich courses...

 cupcakes, and produces more than 50 varieties. It is currently the largest cupcake chain in the United States out of around 400 retailers. Crumbs cupcakes differ from classic, single-flavored and frosted cupcakes by having a variety of fillings and styling and by being much larger than a standard cupcake. Cupcake flavors are based on themes or take inspiration from other desserts, such as the cookie dough

Cookie dough

Cookie dough refers to a blend of cookie ingredients which has been mixed into a malleable form which has not yet been hardened by heat. The dough is often then separated and the portions baked to individual cookies, or eaten as is....

, tiramisu

Tiramisu

Tiramisu, , , literally "pick me up", is an Italian cake and dessert.It is made of ladyfingers dipped in coffee, layered with a whipped mixture of egg yolks and mascarpone, and flavored with liquor and cocoa...

 or caramel apple

Caramel apple

Caramel apples or taffy apples are created by dipping or rolling apples-on-a-stick in hot caramel, sometimes then rolling them in nuts or other small savories or confections, and allowing them to cool...

 cupcakes. There are also cupcakes named after Artie Lange

Artie Lange

Arthur Steven "Artie" Lange, Jr. is an American actor, comedian and radio personality best known for his tenures with the The Howard Stern Show and the comedy sketch series MADtv....

 and Gary Dell'Abate

Gary Dell'Abate

Gary Patrick Angelo Dell'Abate , also known as "Baba Booey", is an American radio producer, known for being the executive producer of The Howard Stern Show. His autobiography, They Call Me Baba Booey, was released on November 2, 2010.-Early life and career:Dell'Abate was born in Uniondale, New...

 from the Howard Stern Show

Howard Stern Show

The Howard Stern Show is an American radio show hosted by its namesake Howard Stern. It gained wide recognition in the 1990s when it was nationally syndicated on terrestrial radio from 1986 to 2005...

 and Elvis Presley

Elvis Presley

Elvis Aaron Presley was one of the most popular American singers of the 20th century. A cultural icon, he is widely known by the single name Elvis. He is often referred to as the "King of Rock and Roll" or simply "the King"....

. Cupcakes from Crumbs come in three main sizes, the mini "Taste" size, the "Classic" size (labeled as "supermarket size") and the "Signature" size, which are almost double the size of standard cupcakes at six ounces and four inches in height. The bakery also makes a Colossal Cupcake which is about 6 and a half inches high and serves between 6 and 8 people.

Crumbs is also heavily invested and active on social media

Social media

The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...

, running campaigns through Foursquare, Twitter and Facebook.

On Thursday, June 30th 2011 Crumbs became a public company

Public company

This is not the same as a Government-owned corporation.A public company or publicly traded company is a limited liability company that offers its securities for sale to the general public, typically through a stock exchange, or through market makers operating in over the counter markets...

and available for public trading on NASDAQ as CRMB. Shares started at $13.10 and rose to $13.30 by midday, giving the compay a market value of $58.9 million.