Crumpler
Encyclopedia
Crumpler is a bag company headquartered in Melbourne
, Australia
and Berlin
, Germany
, with global offices in Brooklyn
and Cologne
. It began as a messenger bag company, but has since expanded its range, notably into laptop bags and camera bags.
Initially, the bags were designed for bike messengers - in particular those working for Roper and Miller's bike courier company, Minuteman Messengers. The bags soon had commercial demand and the range grew to include more colours and sizes, and the company expanded into Europe to include Siegfried Elgert and Jörg Bodenschatz as Partner.
stores received much interest from passing customers, who later returned with beer to exchange for bags. Many Crumpler products are given unique names, like "Barney Rustle", "Moderate Embarrassment", "Company Gigolo", and "Sandy Bitch".
Melbourne
Melbourne is the capital and most populous city in the state of Victoria, and the second most populous city in Australia. The Melbourne City Centre is the hub of the greater metropolitan area and the Census statistical division—of which "Melbourne" is the common name. As of June 2009, the greater...
, Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
and Berlin
Berlin
Berlin is the capital city of Germany and is one of the 16 states of Germany. With a population of 3.45 million people, Berlin is Germany's largest city. It is the second most populous city proper and the seventh most populous urban area in the European Union...
, Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
, with global offices in Brooklyn
Brooklyn
Brooklyn is the most populous of New York City's five boroughs, with nearly 2.6 million residents, and the second-largest in area. Since 1896, Brooklyn has had the same boundaries as Kings County, which is now the most populous county in New York State and the second-most densely populated...
and Cologne
Cologne
Cologne is Germany's fourth-largest city , and is the largest city both in the Germany Federal State of North Rhine-Westphalia and within the Rhine-Ruhr Metropolitan Area, one of the major European metropolitan areas with more than ten million inhabitants.Cologne is located on both sides of the...
. It began as a messenger bag company, but has since expanded its range, notably into laptop bags and camera bags.
History
Crumpler was founded in Melbourne in 1995 by David Roper and Will Miller (who had previously owned a bike messenger business), along with Stuart Crumpler. Stuart designed the original logo in 1991.Initially, the bags were designed for bike messengers - in particular those working for Roper and Miller's bike courier company, Minuteman Messengers. The bags soon had commercial demand and the range grew to include more colours and sizes, and the company expanded into Europe to include Siegfried Elgert and Jörg Bodenschatz as Partner.
Marketing
Crumpler held a “beer for bags” promotion in June of 2006, where they accepted beer as payment for their product. Their two New YorkNew York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
stores received much interest from passing customers, who later returned with beer to exchange for bags. Many Crumpler products are given unique names, like "Barney Rustle", "Moderate Embarrassment", "Company Gigolo", and "Sandy Bitch".