Cupra was a chthonic

Chthonic

Chthonic designates, or pertains to, deities or spirits of the underworld, especially in relation to Greek religion. The Greek word khthon is one of several for "earth"; it typically refers to the interior of the soil, rather than the living surface of the land or the land as territory...

 fertility

Fertility

Fertility is the natural capability of producing offsprings. As a measure, "fertility rate" is the number of children born per couple, person or population. Fertility differs from fecundity, which is defined as the potential for reproduction...

 goddess of the ancient pre-Roman population of the Piceni and the Umbri

Umbri

The Umbri were an Italic people of ancient Italy. A region called Umbria still exists and is currently occupied by Italian speakers. It is somewhat smaller than the ancient Umbria....

, and may have been associated with Etruscan Uni

Uni (mythology)

Uni was the supreme goddess of the Etruscan pantheon and the patron goddess of Perugia. Uni was identified by the Etruscans as their equivalent of Juno in Roman mythology and Hera in Greek mythology....

.

Dedications to her have been found at Plestia and Ripatransone

Ripatransone

Ripatransone is a comune in the Province of Ascoli Piceno in the Italian region Marche, located about 70 km southeast of Ancona and about 20 km northeast of Ascoli Piceno.-History:...

, and in Cupramontana

Cupramontana

Cupramontana is a comune in the Province of Ancona in the Italian region Marche, located about 35 km southwest of Ancona....

 and Cupra Marittima

Cupra Marittima

Cupra Marittima is a comune in the Province of Ascoli Piceno in the Italian region Marche, located about 70 km southeast of Ancona and about 30 km northeast of Ascoli Piceno...

, which are named after her. Her name could derive from the Greek Kupria, a name for Aphrodite

Aphrodite

Aphrodite is the Greek goddess of love, beauty, pleasure, and procreation.Her Roman equivalent is the goddess .Historically, her cult in Greece was imported from, or influenced by, the cult of Astarte in Phoenicia....

. It could also share the same etymology of the Roman god Cupid

Cupid

In Roman mythology, Cupid is the god of desire, affection and erotic love. He is the son of the goddess Venus and the god Mars. His Greek counterpart is Eros...

.