Customatix
Encyclopedia
Customatix was a Santa Cruz, California
-based seller of made-to-order footwear launched in May 2000. The parent company, Solemates, Inc., was founded in 1999 by former Adidas
executives Dave Ward, Irmi Kreuzer, Mikal Peveto and David Solk.
The Customatix.com website allowed the user to customize one of several shoe designs and purchase a pair of shoes. Each basic shoe design featured a large selection of customizable parameters, including choice of component materials and colors, plus text and graphics, allowing trillions of possible variations.
The web application was created by a dot com engineering company called Lutris Technologies
. The Chief Designer was Noel Barnes and Production Manager was Daryl L Tempesta. The Cmax project was published in the magazine "HOW". Over 1 million images were created. Some shoes had 3 billion trillion combinations .
Customized shoes were manufactured in China and shipped directly to the customer.
By mid-2004, the website had gone offline.
Santa Cruz, California
Santa Cruz is the county seat and largest city of Santa Cruz County, California in the US. As of the 2010 U.S. Census, Santa Cruz had a total population of 59,946...
-based seller of made-to-order footwear launched in May 2000. The parent company, Solemates, Inc., was founded in 1999 by former Adidas
Adidas
Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company , and Rockport...
executives Dave Ward, Irmi Kreuzer, Mikal Peveto and David Solk.
The web application was created by a dot com engineering company called Lutris Technologies
Lutris Technologies
Lutris Technologies, Inc. was an enterprise software and services company based in Santa Cruz, California. The company was privately held, with investors including Chase Capital Partners, Chase H&Q, TransCosmos USA, and the Intel 64 Fund....
. The Chief Designer was Noel Barnes and Production Manager was Daryl L Tempesta. The Cmax project was published in the magazine "HOW". Over 1 million images were created. Some shoes had 3 billion trillion combinations .
Customized shoes were manufactured in China and shipped directly to the customer.
By mid-2004, the website had gone offline.