Customer Lobby
Encyclopedia
Customer Lobby is a web-based client to proactively invite end-customers for reviews, verify their authenticity before publishing, and correspond with consumers to manage negative reviews. Customer Lobby is among the customer reviews companies that conduct call-based reviews as a component of its service.
. Reviews are a popular type of user-generated content
that web users may tend to research before making offline purchase decisions. Due to the relative difficulty for service-based business to obtain online reviews, businesses may use Customer Lobby to proactively reach out to their clients for reviews via email. In addition, provided by Customer Lobby is Customer Call, whereby businesses obtain phone-based reviews from target customers in order to guarantee regular and updated reviews. Other popular features include; featured reviews, private feedback, and the ability for businesses to respond to reviews publicly.
Customer Lobby generates revenue from membership fees. Memberships are on a month-to-month basis. Consequently, clients' reviews pages are free from advertising
and competitive offers.
Reviews accrue from three sources: First, businesses can proactively invite their clients via email to submit a review. Second, businesses may choose to have Customer Lobby solicit a client for a review. Finally, a client may submit an unsolicited review of the company directly from the Internet.
Once submitted, a review enters a queue for verification. Hitherto, verification of authentic reviews has been the principle pathology in user-generated content. Businesses have a 10-day period to preview reviews before they are published online. They may publish valid reviews immediately. In the instances of invalid reviews (e.g. reviews from non-clients, competitors, or disgruntled ex-employees), the business can use the web tools to challenge the review. In this event, Customer Lobby contacts the reviewer to indicate proof of service transaction. Non-compliant reviews are terminated after 10-days. In the instances of a valid, but challenging review, businesses may use the opportunity to contact the reviewer in question to resolve the issue and retain them for future business. If resolved, the reviewer may withdraw the original review. Published reviews may also be challenged by online visitors who can flag the reviews invalid. As an independent entity, Customer Lobby contacts the reviewer for proof of service. The goal of these processes is to; maximize consumer satisfaction, business-consumer relations, and business reputation management potential.
After a review has been verified or 10 days have lapsed, the review publishes in two locations. First, each review publishes as an independent web page that indexes in organic search
results. The result has visible stars that indicate the overall review rating next to the heading of the listing. Second, the review is aggregated with the business' other reviews and linked to the business' website. As opposed to a self-published testimonial, the reviews are hosted by a 3rd party in the effort to confer independent credibility
.
Products and services
In response to the significant impact that online reviews may have on a business, Customer Lobby's core product incorporates a set of tools that enable service businesses to acquire, manage, and publish reviewsReview site
A review site is a website on which reviews can be posted about people, businesses, products, or services. These sites may use Web 2.0 techniques to gather reviews from site users or may employ professional writers to author reviews on the topic of concern for the site...
. Reviews are a popular type of user-generated content
User-generated content
User generated content covers a range of media content available in a range of modern communications technologies. It entered mainstream usage during 2005 having arisen in web publishing and new media content production circles...
that web users may tend to research before making offline purchase decisions. Due to the relative difficulty for service-based business to obtain online reviews, businesses may use Customer Lobby to proactively reach out to their clients for reviews via email. In addition, provided by Customer Lobby is Customer Call, whereby businesses obtain phone-based reviews from target customers in order to guarantee regular and updated reviews. Other popular features include; featured reviews, private feedback, and the ability for businesses to respond to reviews publicly.
Customer Lobby generates revenue from membership fees. Memberships are on a month-to-month basis. Consequently, clients' reviews pages are free from advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
and competitive offers.
Review Process
To proliferate authentic reviews of businesses, the review process has three stages: Acquisition, Management, and Publication.Reviews accrue from three sources: First, businesses can proactively invite their clients via email to submit a review. Second, businesses may choose to have Customer Lobby solicit a client for a review. Finally, a client may submit an unsolicited review of the company directly from the Internet.
Once submitted, a review enters a queue for verification. Hitherto, verification of authentic reviews has been the principle pathology in user-generated content. Businesses have a 10-day period to preview reviews before they are published online. They may publish valid reviews immediately. In the instances of invalid reviews (e.g. reviews from non-clients, competitors, or disgruntled ex-employees), the business can use the web tools to challenge the review. In this event, Customer Lobby contacts the reviewer to indicate proof of service transaction. Non-compliant reviews are terminated after 10-days. In the instances of a valid, but challenging review, businesses may use the opportunity to contact the reviewer in question to resolve the issue and retain them for future business. If resolved, the reviewer may withdraw the original review. Published reviews may also be challenged by online visitors who can flag the reviews invalid. As an independent entity, Customer Lobby contacts the reviewer for proof of service. The goal of these processes is to; maximize consumer satisfaction, business-consumer relations, and business reputation management potential.
After a review has been verified or 10 days have lapsed, the review publishes in two locations. First, each review publishes as an independent web page that indexes in organic search
Organic search
Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising....
results. The result has visible stars that indicate the overall review rating next to the heading of the listing. Second, the review is aggregated with the business' other reviews and linked to the business' website. As opposed to a self-published testimonial, the reviews are hosted by a 3rd party in the effort to confer independent credibility
Credibility
Credibility refers to the objective and subjective components of the believability of a source or message.Traditionally, modern, credibility has two key components: trustworthiness and expertise, which both have objective and subjective components. Trustworthiness is based more on subjective...
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