D-A-S-H is a boutique

Boutique

A boutique is a small shopping outlet, especially one that specializes in elite and fashionable items such as clothing and jewelry. The word is French for "shop", via Latin from Greek ἀποθήκη , "storehouse"....

 chain predominantly for women. The Kardashian sisters Kourtney Kardashian

Kourtney Kardashian

Kourtney Mary Kardashian is an American businesswoman, socialite, model, actress and reality television personality who gained fame as a cast member of Keeping Up with the Kardashians, Kourtney and Kim Take New York, and Kourtney and Khloé Take Miami.She is the oldest child of Kris Jenner and...

, Kim Kardashian

Kim Kardashian

Kimberly Noel "Kim" Kardashian is an American socialite, television personality, model, actress and businesswoman. She is known for the E! reality series that she shares with her family—Keeping Up with the Kardashians, and its spin-offs including Kourtney and Kim Take New York...

 and Khloé Kardashian Odom own and operate the boutique which sells both clothing

Clothing

Clothing refers to any covering for the human body that is worn. The wearing of clothing is exclusively a human characteristic and is a feature of nearly all human societies...

 and accessories

Fashion accessory

Fashion accessories are decorative items that supplement and complement clothes, such as jewelery, gloves, handbags, hats, belts, scarves, wigs, watches, sunglasses, pins, stockings, bow ties, hand fans, leg warmers, leggings, neckties, suspenders, and tights....

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About the Boutique

The original D-A-S-H store opened in 2006 in Calabasas, California

Calabasas, California

Calabasas is an affluent city in Los Angeles County, California in the western United States. It is located in the hills in the southwestern San Fernando Valley and the Santa Monica Mountains between Woodland Hills, Agoura Hills, West Hills, and Malibu, California. As of the 2010 census, the city...

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D-A-S-H Miami was opened on May 20, 2009. Kourtney announced on her website (www.shopsekushi.com) that in addition to regular D-A-S-H merchandise, bathing suits and Miami night wear would be available for purchase. The stores have appeared on Keeping Up with the Kardashians

Keeping Up with the Kardashians

Keeping Up with the Kardashians is an American reality television series that airs on E!. The series premiered in October 2007. It focuses on the personal and professional lives of the members of the Kardashian and Jenner family. There will be a 7th Season to premiere in 2012.As of September 2011,...

, Kourtney and Khloé Take Miami

Kourtney and Khloé Take Miami

Khloé and Malika Take Miami, , is an American reality/spin-off television series, produced by Ryan Seacrest, which debuted on E! on August 16, 2009....

and Kourtney and Kim Take New York

Kourtney and Kim Take New York

Kourtney and Kim Take New York is an American reality television series, produced by Ryan Seacrest, that debuted on E! in the United States and Canada on January 23, 2011...

. .

On November 3, 2010, Kourtney, Kim and Khloe opened a third D-A-S-H store in the SoHo

SoHo

SoHo is a neighborhood in Lower Manhattan, New York City, notable for being the location of many artists' lofts and art galleries, and also, more recently, for the wide variety of stores and shops ranging from trendy boutiques to outlets of upscale national and international chain stores...

 district of New York City

New York City

New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

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Although all three sisters co-own D-A-S-H, Kim Kardashian

Kim Kardashian

Kimberly Noel "Kim" Kardashian is an American socialite, television personality, model, actress and businesswoman. She is known for the E! reality series that she shares with her family—Keeping Up with the Kardashians, and its spin-offs including Kourtney and Kim Take New York...

 was not completely involved with D-A-S-H Miami and Khloè Kardashian Odom

Khloe Kardashian

Khloé Kardashian Odom is an American businesswoman, television personality, radio host, socialite, and model...

 was not involved with D-A-S-H New York. D-A-S-H is also the middle name of Kourtney Kardashian's son, Mason Dash Disick

Kourtney Kardashian

Kourtney Mary Kardashian is an American businesswoman, socialite, model, actress and reality television personality who gained fame as a cast member of Keeping Up with the Kardashians, Kourtney and Kim Take New York, and Kourtney and Khloé Take Miami.She is the oldest child of Kris Jenner and...

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Merchandise

D-A-S-H sells bras, clothing and accessories from a variety of celebrity labels. Bestsellers of the boutique are dresses from brands such as Whitney Eve, La Rok, Mason, 6126 Collection

6126 Collection

6126 Collection is a clothing line that was created by American actress, singer, and entrepreneur Lindsay Lohan in collaboration with Kristi Kaylor. The line was originally a leggings line, before being expanding to a full clothing collection...

 by Lindsay Lohan

Lindsay Lohan

Lindsay Lohan is an American actress, pop singer and model. She began her career as a child fashion model before making her motion picture debut in Disney's 1998 remake of The Parent Trap at the age of 11...

, Naven and D’Amore, as well as swimwear from Beach Bunny, Vix

Vix

- Places in France :* Vix, Côte-d'Or** The Vix Grave, or grave of the Lady of Vix* Vix, Vendée- People :* Fernand Vix, French Lieutenant-colonel** Vix Note, presented by the above on March 19, 1919 - Others :...

 and local label Alexis. Besides swimwear and dresses, D-A-S-H is well known for its Junk Food T-Shirts. D-A-S-H also has their own brand of scented candles and water bottles.