D.J. Heckes
Encyclopedia
D.J. Heckes is the author of, Full Brain Marketing for the Small Business, and the founder of EXHIB-IT! Trade Show Marketing Experts
in Albuquerque, New Mexico
. Heckes just received the Top Performing CEO award in 2010 from NM Business Weekly. Heckes is actively involved in seven chambers in New Mexico
and Texas
, and is past President of the New Mexico Chapter of the American Marketing Association
, where she achieved Chapter of the Year in 2005 for the NM Chapter. A North Carolina native, Heckes has an associate’s degree in Pre-law
and a B.A. in Health Care Management from Southern Illinois University in Carbondale
. In June 2009, Heckes founded Studio E Design and Production as her second company. Her many volunteer roles include: Ambassador for the Albuquerque Economic Development, Greater Albuquerque Chamber of Commerce, and National Professional Board for the American Marketing Association
. Heckes remains active in the National Association of Women Business Owners
, E-Women Communications and Women in Communications. Heckes is a Past President of the NM American Marketing Association and incoming President for Albuquerque Independent Business Alliance. Marketing
is one of Heckes’ true passions. A wife and mother of three, Heckes also enjoys being a hot air balloon pilot and competitive soccer player.
to accomplish a successful marketing campaign for your business with less effort by doing it the right way. Published in 2009, the book offers a way to determine where your business currently is and a road map to get where you want your business to be. This information could be useful to any small business. Heckes addresses how social media
can work for your business and which social media platforms to choose when trying to make yourself the “expert” in your field. A free chapter of the book is available for download on the Full Brain Marketing website.
Heckes frequently presents at nationwide conferences, and has many times been a keynote for those conferences. Her areas of expertise are wide, but some of the main topics she presents on are: leadership, secrets of success, exhibit marketing, social media marketing, booth camps, organizational management and communication within businesses. Some of the organizations for which Heckes speaks include: Women’s Business Council, YWCA Institute for Leadership and Diversity, NM Entrepreneur Summit and Sandia National Laboratories
.
EXHIB-IT! Trade Show Marketing Experts
EXHIB-IT! Trade Show Marketing Experts is a leading national trade show marketing enterprise A General Services Administration and woman-owned business in Albuquerque, New Mexico, EXHIB-IT! was founded in February 2000 by D.J. Heckes, a speaker and author of “Full BRAIN Marketing,” a book that...
in Albuquerque, New Mexico
Albuquerque, New Mexico
Albuquerque is the largest city in the state of New Mexico, United States. It is the county seat of Bernalillo County and is situated in the central part of the state, straddling the Rio Grande. The city population was 545,852 as of the 2010 Census and ranks as the 32nd-largest city in the U.S. As...
. Heckes just received the Top Performing CEO award in 2010 from NM Business Weekly. Heckes is actively involved in seven chambers in New Mexico
New Mexico
New Mexico is a state located in the southwest and western regions of the United States. New Mexico is also usually considered one of the Mountain States. With a population density of 16 per square mile, New Mexico is the sixth-most sparsely inhabited U.S...
and Texas
Texas
Texas is the second largest U.S. state by both area and population, and the largest state by area in the contiguous United States.The name, based on the Caddo word "Tejas" meaning "friends" or "allies", was applied by the Spanish to the Caddo themselves and to the region of their settlement in...
, and is past President of the New Mexico Chapter of the American Marketing Association
American Marketing Association
The American Marketing Association is a professional association for marketers. As of 2008 it had approximately 40,000 members. There are 76 professional chapters and 250 collegiate chapters across the United States....
, where she achieved Chapter of the Year in 2005 for the NM Chapter. A North Carolina native, Heckes has an associate’s degree in Pre-law
Pre-law
In the United States, pre-law refers to any course of study taken by an undergraduate in preparation for study at a law school.The American Bar Association requires law schools that it approves to require at least a bachelor's degree for North American students for admission...
and a B.A. in Health Care Management from Southern Illinois University in Carbondale
Southern Illinois University Carbondale
Southern Illinois University Carbondale is a public research university located in Carbondale, Illinois, United States. Founded in 1869, SIUC is the flagship campus of the Southern Illinois University system...
. In June 2009, Heckes founded Studio E Design and Production as her second company. Her many volunteer roles include: Ambassador for the Albuquerque Economic Development, Greater Albuquerque Chamber of Commerce, and National Professional Board for the American Marketing Association
American Marketing Association
The American Marketing Association is a professional association for marketers. As of 2008 it had approximately 40,000 members. There are 76 professional chapters and 250 collegiate chapters across the United States....
. Heckes remains active in the National Association of Women Business Owners
National Association of Women Business Owners
The National Association of Women Business Owners is an organization in the United States founded in 1975 that has the purpose of networking the approximately 10.6 million women-owned businesses so as to provide mutual support, share resources, and provide a single voice to help shape economic and...
, E-Women Communications and Women in Communications. Heckes is a Past President of the NM American Marketing Association and incoming President for Albuquerque Independent Business Alliance. Marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
is one of Heckes’ true passions. A wife and mother of three, Heckes also enjoys being a hot air balloon pilot and competitive soccer player.
Full Brain Marketing
In Full Brain Marketing for the Small Business, Heckes shares her knowledge about merging traditional, digital and social media marketingSocial media marketing
Social media marketing is an addition to personal, small business, corporate, and non-profit organizations’ integrated marketing communications plans...
to accomplish a successful marketing campaign for your business with less effort by doing it the right way. Published in 2009, the book offers a way to determine where your business currently is and a road map to get where you want your business to be. This information could be useful to any small business. Heckes addresses how social media
Social media
The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...
can work for your business and which social media platforms to choose when trying to make yourself the “expert” in your field. A free chapter of the book is available for download on the Full Brain Marketing website.
Heckes Teaches about Leadership and Success
Exhib-it! has been growing since its inception and continues to expand. Because of the success of the business, Heckes has been able to write three weekly blogs that share knowledge and experiences with the public. The blogs, Trade Show News, Exhib-it! Video Blog and Full Brain Marketing Blog, are updated weekly and can be accessed through Exhib-it!’s website.Heckes frequently presents at nationwide conferences, and has many times been a keynote for those conferences. Her areas of expertise are wide, but some of the main topics she presents on are: leadership, secrets of success, exhibit marketing, social media marketing, booth camps, organizational management and communication within businesses. Some of the organizations for which Heckes speaks include: Women’s Business Council, YWCA Institute for Leadership and Diversity, NM Entrepreneur Summit and Sandia National Laboratories
Sandia National Laboratories
The Sandia National Laboratories, managed and operated by the Sandia Corporation , are two major United States Department of Energy research and development national laboratories....
.