DD Malayalam
Encyclopedia
DD Malayalam is a Malayalam language
Malayalam language
Malayalam , is one of the four major Dravidian languages of southern India. It is one of the 22 scheduled languages of India with official language status in the state of Kerala and the union territories of Lakshadweep and Pondicherry. It is spoken by 35.9 million people...

 television channel operated by India's national broadcaster Doordarshan
DoorDarshan
Doordarshan is an Indian public service broadcaster, a division of Prasar Bharati. It is one of the largest broadcasting organizations in India in terms of the infrastructure of studios and transmitters. Recently, it has also started Digital Terrestrial Transmitters. On September 15, 2009,...

. It is one of the 11 Indian regional language channels operated by Doordarshan
DoorDarshan
Doordarshan is an Indian public service broadcaster, a division of Prasar Bharati. It is one of the largest broadcasting organizations in India in terms of the infrastructure of studios and transmitters. Recently, it has also started Digital Terrestrial Transmitters. On September 15, 2009,...

. DD Malayalam is broadcast from Thiruvanthapuram, Kerala
Kerala
or Keralam is an Indian state located on the Malabar coast of south-west India. It was created on 1 November 1956 by the States Reorganisation Act by combining various Malayalam speaking regions....

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The channel is broadcast through satellite in the name DD Malayalam and through terrestrial in the name DD Keralam. The channel has its main studio in Thiruvanthapuram and an auxiliary studio in Thrissur
Thrissur
This article is about the city in India. For the district, see Thrissur district. For the urban agglomeration area of Thrissur see Thrissur Metropolitan Area...

. In terrestrial mode, DD Malayalam is available to 99.2% of the population of Kerala. The satellite broadcast was started in 1994. It is also received in 64 countries spread over the continents of Asia, Africa, Europe, Australia and America. Some of the outstanding professionals in the field of film and TV production have been associated with Doordarshan Kendra Thiruvananthapuram.

The legacy and the decline

DD Malayalam is the first television station in the Malayalam language. In the early years of monopoly, until the 1990s, the station bradcasted several public interest programs funded by the government of India. The station was instrumental in popularizing many public interest campaigns for the government, like educating the people about the need for vaccinations, etc. Later, by the end of 1990s, amidst a flood of private owned and ad funded channels, Doordarshan lost its grounds and started competing with the private channels. This led to a surge of popular programs like mega serials. When the competition moved on to live-phone-in programs and reality shows (predominantly music competitions), Doordarshan gave up. At this point the DD Malayalam channel tried to sustain its position by claiming a 'most-trusted' news broadcast. But this too failed soon as the private owned news channels flooded the competition with all day live news and flash news. Now the channel sustains a nominal presence only due to its capabality for terrestrial transmission, which is available without a cable provider.

Programs

DD Malayalam has entertainment serials, infotainment programmes, news & current affairs, social programmes and film programmes as its major content. DD Malayalam news Varthakal from its inception in 1985 was popular among the viewers for the style of presentation and clarity of content.

See also

  • List of programs broadcast by DD National
  • All India Radio
    All India Radio
    All India Radio , officially known since 1956 as Akashvani , is the radio broadcaster of India and a division of Prasar Bharati. Established in 1936, it is the sister service of Prasar Bharati's Doordarshan, the national television broadcaster. All India Radio is one of the largest radio networks...

  • Ministry of Information and Broadcasting
    Prasar Bharati
    Prasar Bharati is India's largest public broadcaster. It is an autonomous body set up by an Act of Parliament and comprises Doordarshan television network and All India Radio which were earlier media units of the Ministry of Information and Broadcasting, Government of India.Prasar Bharati was...

  • DD Direct Plus
    DD Direct Plus
    DD Direct+ is an Indian free-to-air digital satellite television owned by Doordarshan. Which provides digital video and audio programming to households and businesses in India. It offers a satellite alternative to the free-view service on digital terrestrial television, with a broadly similar...

  • List of South Asian television channels by country
  • Media in Chennai
    Media in Chennai
    -Print media:Newspaper publishing started in Chennai with the launch of a weekly, The Madras Courier, in 1785. It was followed by the weeklies The Madras Gazzette and The Government Gazzette in 1795. The Spectator, founded in 1836, was the first English newspaper in Chennai to be owned by an Indian...


External links

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