DMA Distribuidora
Encyclopedia
DMA Distribuidora is the seventh largest supermarket
chains in Brazil
, in number of stores and value of sales, being the largest Brazilian grocery store chain without foreign participation in their capital. DMA Distribuidora is the 230th largest company in Brazil.
It was founded in 1950 in Belo Horizonte
, Minas Gerais
. It is the market leader in the states of Minas Gerais
(Brazil's second largest state by population) and Espirito Santo
. Its position among the largest grocery chains is duly recognized by its loyal customers. Current brands are Epa Supermercados, Martplus and Viabrasil.
. The company becomes then a joint stock corporation with the name of Epa Supermercados, Inc., and enjoyed thereafter a remarkable expansion period.
The company, as of its foundation, has been focused on customers from the economic consumer classes C, D and E. In 1996, it decided that it should operate within another niche market, made up by customers from classes A and B, so the company launched a new brand, Mart Plus.
Early in 2000, a new shareholders group, named WRV Empreendimentos, joined the family that originated the group. DMA Distribuidora Inc. becomes then a stock corporation. With the new entrepreneurs, the company has found a new dynamics, passing from the 21st place to the 6th place in 2006, according to the ranking of ABRAS – Brazilian Supermarkets Association.
In 2003, the network, then operating only in Minas Gerais, started its participation in the State of Espírito Santo market.
In 2004, Viabrasil, a compact hypermarket network, is incorporated into DMA.
Nowadays, DMA Distribuidora Inc. is the largest food retail company in Minas Gerais and Espírito Santo states, in number of shops and amount of sales invoices.
As to the retail companies, DMA Distribuidora is among the largest ten companies in Brazil according to the ABRAS ranking for 2007 and among the largest five with a 100% national stock capital, employing more than 10.500 workers.
using a total sales area of 60,420 square meters (645,800 sq. ft.) serving 3,046,000 consumers / month; and in the State of Espirito Santo
the network has a total sales area of 33,572 square meters (355,200 sq. ft.) and a flow of 1,239,000 consumers / month. The shops are medium-size stores, selling to the most diversified levels of customers. EPA concentrates on the economic classes C, D and E, being the oldest retail trade mark of DMA and of the State of Minas Gerais, where it was inaugurated 50 years ago. EPA currently owns 77 sales outlets distributed in the two states: they are corner stores, working within this concept, with expertise and competence.
and the adjoining city of Contagem
, Minas Gerais
State. The stores are strategically located, serving the two cities as a whole from pole-regions in the state.. One of the stores operates the retail concept jointly associated with the wholesale
concept, thus serving a well diversified public. With a total sales area that is around 13,938 square meters (139,900 sq.ft.) and a flow of 400 thousand consumers/ month, Viabrasil network holds an outstanding position within Greater Belo Horizonte
.
Supermarket
A supermarket, a form of grocery store, is a self-service store offering a wide variety of food and household merchandise, organized into departments...
chains in Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
, in number of stores and value of sales, being the largest Brazilian grocery store chain without foreign participation in their capital. DMA Distribuidora is the 230th largest company in Brazil.
It was founded in 1950 in Belo Horizonte
Belo Horizonte
Belo Horizonte is the capital of and largest city in the state of Minas Gerais, located in the southeastern region of Brazil. It is the third largest metropolitan area in the country...
, Minas Gerais
Minas Gerais
Minas Gerais is one of the 26 states of Brazil, of which it is the second most populous, the third richest, and the fourth largest in area. Minas Gerais is the Brazilian state with the largest number of Presidents of Brazil, the current one, Dilma Rousseff, being one of them. The capital is the...
. It is the market leader in the states of Minas Gerais
Minas Gerais
Minas Gerais is one of the 26 states of Brazil, of which it is the second most populous, the third richest, and the fourth largest in area. Minas Gerais is the Brazilian state with the largest number of Presidents of Brazil, the current one, Dilma Rousseff, being one of them. The capital is the...
(Brazil's second largest state by population) and Espirito Santo
Espírito Santo
Espírito Santo is one of the states of southeastern Brazil, often referred to by the abbreviation "ES". Its capital is Vitória and the largest city is Vila Velha. The name of the state means literally "holy spirit" after the Holy Ghost of Christianity...
. Its position among the largest grocery chains is duly recognized by its loyal customers. Current brands are Epa Supermercados, Martplus and Viabrasil.
History
The first supermarket opened in 1972, in Belo HorizonteBelo Horizonte
Belo Horizonte is the capital of and largest city in the state of Minas Gerais, located in the southeastern region of Brazil. It is the third largest metropolitan area in the country...
. The company becomes then a joint stock corporation with the name of Epa Supermercados, Inc., and enjoyed thereafter a remarkable expansion period.
The company, as of its foundation, has been focused on customers from the economic consumer classes C, D and E. In 1996, it decided that it should operate within another niche market, made up by customers from classes A and B, so the company launched a new brand, Mart Plus.
Early in 2000, a new shareholders group, named WRV Empreendimentos, joined the family that originated the group. DMA Distribuidora Inc. becomes then a stock corporation. With the new entrepreneurs, the company has found a new dynamics, passing from the 21st place to the 6th place in 2006, according to the ranking of ABRAS – Brazilian Supermarkets Association.
In 2003, the network, then operating only in Minas Gerais, started its participation in the State of Espírito Santo market.
In 2004, Viabrasil, a compact hypermarket network, is incorporated into DMA.
Nowadays, DMA Distribuidora Inc. is the largest food retail company in Minas Gerais and Espírito Santo states, in number of shops and amount of sales invoices.
As to the retail companies, DMA Distribuidora is among the largest ten companies in Brazil according to the ABRAS ranking for 2007 and among the largest five with a 100% national stock capital, employing more than 10.500 workers.
Epa Supermercados
This network operates in the State of Minas GeraisMinas Gerais
Minas Gerais is one of the 26 states of Brazil, of which it is the second most populous, the third richest, and the fourth largest in area. Minas Gerais is the Brazilian state with the largest number of Presidents of Brazil, the current one, Dilma Rousseff, being one of them. The capital is the...
using a total sales area of 60,420 square meters (645,800 sq. ft.) serving 3,046,000 consumers / month; and in the State of Espirito Santo
Espírito Santo
Espírito Santo is one of the states of southeastern Brazil, often referred to by the abbreviation "ES". Its capital is Vitória and the largest city is Vila Velha. The name of the state means literally "holy spirit" after the Holy Ghost of Christianity...
the network has a total sales area of 33,572 square meters (355,200 sq. ft.) and a flow of 1,239,000 consumers / month. The shops are medium-size stores, selling to the most diversified levels of customers. EPA concentrates on the economic classes C, D and E, being the oldest retail trade mark of DMA and of the State of Minas Gerais, where it was inaugurated 50 years ago. EPA currently owns 77 sales outlets distributed in the two states: they are corner stores, working within this concept, with expertise and competence.
Martplus
This is a differentiated supermarket model, adequate to the needs and expectations of a more demanding public. It is focused on economic consumers classes A and B, and operates presently 8 stores, with a total of 11,866 square meters (118,400 sq. ft.) of sales area and a delivery service. The customer flow in the Mart Plus stores is around 500 thousand customers/ month; customers with high purchasing power, which gives to this network a special status in the retail industry of Belo Horizonte.Viabrasil
This is a compact hypermarket network that has three stores in the state capital city of Belo HorizonteBelo Horizonte
Belo Horizonte is the capital of and largest city in the state of Minas Gerais, located in the southeastern region of Brazil. It is the third largest metropolitan area in the country...
and the adjoining city of Contagem
Contagem
Contagem is a city in the center of the state of Minas Gerais, in Brazil. It is located only 21 kilometers from the capital, Belo Horizonte and forms part of a metropolitan area with a population of 4.8 million....
, Minas Gerais
Minas Gerais
Minas Gerais is one of the 26 states of Brazil, of which it is the second most populous, the third richest, and the fourth largest in area. Minas Gerais is the Brazilian state with the largest number of Presidents of Brazil, the current one, Dilma Rousseff, being one of them. The capital is the...
State. The stores are strategically located, serving the two cities as a whole from pole-regions in the state.. One of the stores operates the retail concept jointly associated with the wholesale
Wholesale
Wholesaling, jobbing, or distributing is defined as the sale of goods or merchandise to retailers, to industrial, commercial, institutional, or other professional business users, or to other wholesalers and related subordinated services...
concept, thus serving a well diversified public. With a total sales area that is around 13,938 square meters (139,900 sq.ft.) and a flow of 400 thousand consumers/ month, Viabrasil network holds an outstanding position within Greater Belo Horizonte
Belo Horizonte
Belo Horizonte is the capital of and largest city in the state of Minas Gerais, located in the southeastern region of Brazil. It is the third largest metropolitan area in the country...
.