DNA Studio is a Los Angeles

Los Ángeles

Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

-based Web marketing advertising agency

Advertising agency

An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...

 founded in 1994 by John Moshay, Chris Gibbin and Josh Mutchnick (brother of Max Mutchnick

Max Mutchnick

Jason Nidorf Mutchnick is an American television producer. He has received an Emmy Award, a People's Choice Award, and several Golden Globe Award nominations....

). Originally known for work in the entertainment industry (film, television, and music), DNA now has a broader client profile and operates as a full-service marketing firm.

DNA Studio has regional offices in St. Louis

St. Louis, Missouri

St. Louis is an independent city on the eastern border of Missouri, United States. With a population of 319,294, it was the 58th-largest U.S. city at the 2010 U.S. Census. The Greater St...

 and Atlanta, and has risen to #34 in Ad Age’s Top Interactive Agencies.

They have worked to promote several events, including a promotion for Nintendo

Nintendo

is a multinational corporation located in Kyoto, Japan. Founded on September 23, 1889 by Fusajiro Yamauchi, it produced handmade hanafuda cards. By 1963, the company had tried several small niche businesses, such as a cab company and a love hotel....

’s Donkey Kong as part of LA Marathon. The winner of DNA's Star Trek Voyager season-long game won a spot on the show's final episode.

DNA also produces a line of fitness videos, including “Aerobic Striptease” by Carmen Electra

Carmen Electra

Tara Leigh Patrick , professionally known as Carmen Electra, is an American glamour model, actress, television personality, singer, and dancer...

 and Paula Abdul

Paula Abdul

Paula Julie Abdul is an American singer-songwriter, dancer, choreographer, actress and television personality.In the 1980s, Abdul rose from cheerleader for the Los Angeles Lakers to highly sought-after choreographer at the height of the music video era before scoring a string of pop music-R&B hits...

’s “Cardio Cheer”.

In September 2006, DNA Studio merged with WHITTMAN-HART

Whittman-Hart

-History:Founded by Bob Bernard Bill Merchantz, Rich Colson, and Bill Topol in the Chicago area in 1984, it specialized first in AS/400 IT consulting. It grew steadily, for about 15 years, including some acquisitions. The company went public in 1996...

 of Chicago to form one the largest U.S. independent interactive agencies.

Clients

• Anheuser-Busch
  Anheuser-Busch
  Anheuser-Busch Companies, Inc. , is an American brewing company. The company operates 12 breweries in the United States and 18 in other countries. It was, until December 2009, also one of America's largest theme park operators; operating ten theme parks across the United States through the...
  
  
• Busch Entertainment Corp
• Toyota
• Scion
• Cingular Wireless
  Cingular Wireless
  AT&T Mobility LLC is a wholly owned subsidiary of AT&T that provides wireless services to 100.7 million subscribers in the United States, Puerto Rico and the U.S. Virgin Islands...
  
  
• Best Buy
  Best Buy
  Best Buy Co., Inc. is an American specialty retailer of consumer electronics in the United States, accounting for 19% of the market. It also operates in Mexico, Canada & China. The company's subsidiaries include Geek Squad, CinemaNow, Magnolia Audio Video, Pacific Sales, and, in Canada operates...
  
  
• AOL
  AOL
  AOL Inc. is an American global Internet services and media company. AOL is headquartered at 770 Broadway in New York. Founded in 1983 as Control Video Corporation, it has franchised its services to companies in several nations around the world or set up international versions of its services...
  
  
• Moviefone
  Moviefone
  Moviefone is an American-based movie listing and information service. Moviegoers can obtain local showtimes, theatre information, film reviews, or advance tickets...
  
  
• Sony Pictures
• GE
  Gê
  Gê are the people who spoke Ge languages of the northern South American Caribbean coast and Brazil. In Brazil the Gê were found in Rio de Janeiro, Minas Gerais, Bahia, Piaui, Mato Grosso, Goias, Tocantins, Maranhão, and as far south as Paraguay....
  
  
• Casio
  Casio
  is a multinational electronic devices manufacturing company founded in 1946, with its headquarters in Shibuya, Tokyo, Japan. Casio is best known for its electronic products, such as calculators, audio equipment, PDAs, cameras, musical instruments, and watches...
  
  
• The Coca-Cola Company
  The Coca-Cola Company
  The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia...
  
  
• Lego
  Lego
  Lego is a line of construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colorful interlocking plastic bricks and an accompanying array of gears, minifigures and various other parts...
  
  
• Nintendo
  Nintendo
  is a multinational corporation located in Kyoto, Japan. Founded on September 23, 1889 by Fusajiro Yamauchi, it produced handmade hanafuda cards. By 1963, the company had tried several small niche businesses, such as a cab company and a love hotel....
  
  
• Russell Athletic
• California Anti-Tobacco
• California First 5

Quote

• Chris Gibbin, COO: “Advertising is increasingly fragmented, to the extreme of creating one-on-one opportunities with a proactive audience. Marketing through wireless mobile is just one example.”