DR Motor Company
Encyclopedia
DR Motor Company is an Italian automobile company, founded in 2006 from Massimo Di Risio.
The company produces cars adding design and Italian standards to components supplied by foreign companies such as Chery Automobile
.
The company, based in Macchia d'Isernia
, Molise
, soon became famous for its unusual initial marketing strategy: initially, without its own distribution network, the company has entered into partnership with Finiper Group. Until 2009 you could find and buy cars at hypermarkets. Today the company has its own supply chain with more than seventy dealers and more than a hundred Service DR on all the Italian territory.
The idea for DR was born within the past experience of the founder Massimo Di Risio, who in 1985 founded the Di Risio s.r.l. for the distribution and commercialization of cars of various makes, including the Saleen S7. Later Di Risio founded Katay, a brand dedicated entirely to imports of Chinese auto production.
Today the company has a manufacturing plant, with a production rate of about 100 vehicles per day, at Macchia d'Isernia and bases in Rome, Campobasso and Pescara. Since 2009, seventy dealers were opened throughout Italy and a network of after-sales service centers with more than one hundred DR Service headed by Enrico Romano (Italy Jaguar
's administrator and ex Ferrari
manager).
Since 2010 the administration of DR is led by Roberto Risi, ex manager of Finance Manufacturing Worldwide of Fiat
.
components and Bosch
electronic. This model was presented as a prototype at the 31º Bologna Motor Show in 2006.
Dr5 was the first DR model, launched in November 2007, and for the occasion Massimo Di Risio celebrated the moment with the symbolic gesture of punching the chassis number on the first car produced.
The 33 ° Motor Show hosted the presentation of two other models: The compact SUV DR3 and the small city car DR1. The components of DR1 are derived from Riich M1 of Chery group.
In Geneva
the DR2 was presented, a 5-door subcompact which has been introduced on the market in spring 2010.
In Deecember 2010 was presented the new DR3 in Bologna
.
In December 2009, in conjunction with the launch of the DR1, DR Motor Company has inaugurated its Italian sales network and terminated the contract with the Group Finiper. To date, the network dedicated to the distribution of passenger cars in DR has more than one hundred seventy dealers and workshops.
The company produces cars adding design and Italian standards to components supplied by foreign companies such as Chery Automobile
Chery Automobile
Chery Automobile Co Ltd is a state-owned automobile manufacturer in the People's Republic of China.Chery became the 7th most-productive Chinese vehicle manufacturer in 2010, selling nearly 700,000 units.-History:...
.
The company, based in Macchia d'Isernia
Macchia d'Isernia
Macchia d'Isernia is a comune in the Province of Isernia in the Italian region Molise, located about 40 km west of Campobasso and about 7 km southwest of Isernia...
, Molise
Molise
Molise is a region of Southern Italy, the second smallest of the regions. It was formerly part of the region of Abruzzi e Molise and now a separate entity...
, soon became famous for its unusual initial marketing strategy: initially, without its own distribution network, the company has entered into partnership with Finiper Group. Until 2009 you could find and buy cars at hypermarkets. Today the company has its own supply chain with more than seventy dealers and more than a hundred Service DR on all the Italian territory.
History
DR was founded by Massimo Di Risio in 2006 with the intent to sell vehicles that boast an Italian design, counting on the support of other production companies for the supply of components.The idea for DR was born within the past experience of the founder Massimo Di Risio, who in 1985 founded the Di Risio s.r.l. for the distribution and commercialization of cars of various makes, including the Saleen S7. Later Di Risio founded Katay, a brand dedicated entirely to imports of Chinese auto production.
Today the company has a manufacturing plant, with a production rate of about 100 vehicles per day, at Macchia d'Isernia and bases in Rome, Campobasso and Pescara. Since 2009, seventy dealers were opened throughout Italy and a network of after-sales service centers with more than one hundred DR Service headed by Enrico Romano (Italy Jaguar
Jaguar
The jaguar is a big cat, a feline in the Panthera genus, and is the only Panthera species found in the Americas. The jaguar is the third-largest feline after the tiger and the lion, and the largest in the Western Hemisphere. The jaguar's present range extends from Southern United States and Mexico...
's administrator and ex Ferrari
Ferrari
Ferrari S.p.A. is an Italian sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari in 1929, as Scuderia Ferrari, the company sponsored drivers and manufactured race cars before moving into production of street-legal vehicles as Ferrari S.p.A. in 1947...
manager).
Since 2010 the administration of DR is led by Roberto Risi, ex manager of Finance Manufacturing Worldwide of Fiat
Fiat
FIAT, an acronym for Fabbrica Italiana Automobili Torino , is an Italian automobile manufacturer, engine manufacturer, financial, and industrial group based in Turin in the Italian region of Piedmont. Fiat was founded in 1899 by a group of investors including Giovanni Agnelli...
.
Models
The first car sold from the house is a SUV, called DR5, with CheryChéry
Chéry is a commune in the Cher department in the Centre region of France.-Geography:An area of farming and forestry, comprising the main village and a hamlet, situated in the valley of the river Arnon some south of Vierzon, at the junction of the D75, D165 and the D68 roads.-Population:-External...
components and Bosch
Robert Bosch GmbH
Robert Bosch GmbH is a multinational engineering and electronics company headquartered in Gerlingen, near Stuttgart, Germany. It is the world's largest supplier of automotive components...
electronic. This model was presented as a prototype at the 31º Bologna Motor Show in 2006.
Dr5 was the first DR model, launched in November 2007, and for the occasion Massimo Di Risio celebrated the moment with the symbolic gesture of punching the chassis number on the first car produced.
The 33 ° Motor Show hosted the presentation of two other models: The compact SUV DR3 and the small city car DR1. The components of DR1 are derived from Riich M1 of Chery group.
In Geneva
Geneva
Geneva In the national languages of Switzerland the city is known as Genf , Ginevra and Genevra is the second-most-populous city in Switzerland and is the most populous city of Romandie, the French-speaking part of Switzerland...
the DR2 was presented, a 5-door subcompact which has been introduced on the market in spring 2010.
In Deecember 2010 was presented the new DR3 in Bologna
Bologna
Bologna is the capital city of Emilia-Romagna, in the Po Valley of Northern Italy. The city lies between the Po River and the Apennine Mountains, more specifically, between the Reno River and the Savena River. Bologna is a lively and cosmopolitan Italian college city, with spectacular history,...
.
Business strategy
Thanks to the business strategy the automotive brand has become famous in Italy. Not having a distribution network outside the production site, DR has entered into an agreement with the Group Finiper to implement a distribution strategy and contacts with the public within supermarkets and shopping centers.In December 2009, in conjunction with the launch of the DR1, DR Motor Company has inaugurated its Italian sales network and terminated the contract with the Group Finiper. To date, the network dedicated to the distribution of passenger cars in DR has more than one hundred seventy dealers and workshops.