DUB, founded in January 2000, is a North American magazine

Magazine

Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...

 covering urban

Urban culture

Urban culture is the culture of towns and cities. In the United States, Urban culture may also sometimes be used as a euphemistic reference to contemporary African American culture.- African American culture :...

 custom car

Custom car

A custom car is a passenger vehicle that has been modified in either of the following two ways. First, a custom car may be altered to improve its performance, often by altering or replacing the engine and transmission. Second, a custom car may be a personal "styling" statement, making the car look...

 culture and also features celebrities and their vehicles. The magazine also launched the DUB Magazine Custom Auto Show & Concert, a nationwide car show and concert tour that spans 16 United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 cities. DUB now has many licensed goods that include Jada Toys

Jada Toys

Jada Toys, Incorporated of Industry, California, USA is a manufacturer of collectible diecast model cars and radio controlled vehicles. It was founded in 1999 by husband and wife Jack and May Li...

' DUB City die-cast and radio controlled vehicles, DUB Edition car accessories, and Rockstar Games

Rockstar Games

Rockstar Games is a major video game developer and publisher based in New York City, owned by Take-Two Interactive following its purchase of UK video game publisher BMG Interactive. The brand is mostly known for Grand Theft Auto, Max Payne, L.A...

' Midnight Club 3: DUB Edition video game. The term "DUB" is street slang for custom wheel

Custom wheel

The term custom wheel refers to the wheels of a vehicle which have either been modified from the vehicle manufacturer's standard or have replaced the manufacturer's standard.-Uses:...

s 20" or larger in diameter and was popularized through hip hop music

Hip hop music

Hip hop music, also called hip-hop, rap music or hip-hop music, is a musical genre consisting of a stylized rhythmic music that commonly accompanies rapping, a rhythmic and rhyming speech that is chanted...

. DUB was founded by Myles Kovacs

Myles Kovacs

Myles Kovacs is an American entrepreneur and co founder of automotive magazine DUB, founded in 2000. He is of Japanese and Hungarian origin and spent his younger years in East Los Angeles....

, Haythem Haddad, and Herman Flores, who continue to head the company located in Industry, California

Industry, California

Industry is an industrial suburb of Los Angeles in the San Gabriel Valley region of Los Angeles County. Home to over 2,500 businesses and 80,000 jobs, but only 219 residents at the 2010 census - down from 777 residents as of the 2000 United States census - the city is almost entirely industrial...

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