The Daily Sketch was a British

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 national tabloid newspaper

Newspaper

A newspaper is a scheduled publication containing news of current events, informative articles, diverse features and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. By 2007, there were 6580 daily newspapers in the world selling 395 million copies a...

, founded in Manchester

Manchester

Manchester is a city and metropolitan borough in Greater Manchester, England. According to the Office for National Statistics, the 2010 mid-year population estimate for Manchester was 498,800. Manchester lies within one of the UK's largest metropolitan areas, the metropolitan county of Greater...

 in 1909 by Sir Edward Hulton

Edward Hulton

Edward Hulton was a British newspaper publisher and thoroughbred racehorse owner. He founded the Daily Sketch in 1909.-Biography:...

.
It was bought in 1920 by Lord Rothermere's Daily Mirror Newspapers but in 1925 Rothermere offloaded it to William and Gomer Berry (later Viscount Camrose

Viscount Camrose

Viscount Camrose, of Hackwood Park in the County of Southampton, is a title in the Peerage of the United Kingdom. It was created on 20 January 1941 for the prominent newspaper magnate William Berry, 1st Baron Camrose...

 and Viscount Kemsley

Viscount Kemsley

Viscount Kemsley, of Dropmore in the County of Buckingham, is a title in the Peerage of the United Kingdom. It was created in 1945 for the press lord Gomer Berry, 1st Baron Kemsley...

.

It was owned by a subsidiary of the Berrys' Allied Newspapers from 1928 (renamed Kemsley Newspapers in 1937 when Camrose withdrew to concentrate his efforts on the Daily Telegraph). In 1946 it was merged with the Daily Graphic. In 1952 Kemsley decided to sell the paper to Associated Newspapers, the owner of the Daily Mail

Daily Mail

The Daily Mail is a British daily middle-market tabloid newspaper owned by the Daily Mail and General Trust. First published in 1896 by Lord Northcliffe, it is the United Kingdom's second biggest-selling daily newspaper after The Sun. Its sister paper The Mail on Sunday was launched in 1982...

, who promptly revived the Daily Sketch name in 1953. The paper struggled through the 1950s and 1960s, never managing to compete successfully with the Daily Mirror, and in 1971 it was closed and merged with the Daily Mail.

The Sketch was Conservative

Conservative Party (UK)

The Conservative Party, formally the Conservative and Unionist Party, is a centre-right political party in the United Kingdom that adheres to the philosophies of conservatism and British unionism. It is the largest political party in the UK, and is currently the largest single party in the House...

 in its politics and populist in its tone during its existence through all its changes of ownership. In some ways much of the more populist element of today's Daily Mail was inherited from the Sketch: before the merger, the more serious Mail, then and for a long time afterwards a broadsheet

Broadsheet

Broadsheet is the largest of the various newspaper formats and is characterized by long vertical pages . The term derives from types of popular prints usually just of a single sheet, sold on the streets and containing various types of material, from ballads to political satire. The first broadsheet...

, was also right-wing. The Sketch notably launched a moral panic

Moral panic

A moral panic is the intensity of feeling expressed in a population about an issue that appears to threaten the social order. According to Stanley Cohen, author of Folk Devils and Moral Panics and credited creator of the term, a moral panic occurs when "[a] condition, episode, person or group of...

 over Daniel Farson

Daniel Farson

Daniel Negley Farson a British writer and broadcaster, was a popular television personality and prominent public figure in the late 1950s and early 1960s.-Early life:...

's 1960 television documentary

Documentary film

Documentary films constitute a broad category of nonfictional motion pictures intended to document some aspect of reality, primarily for the purposes of instruction or maintaining a historical record...

 Living for Kicks, a portrait of British teenage life at the time, which led to a war of words between the Sketch and the Daily Mirror.

Editors

1909: Jimmy Heddle

1914: William Sugden Robinson

1919: H. Lane

1922: H. Gates

1923: H. Lane

1928: A. Curthoys

1936: A. Sinclair

1939: Sydney Carroll

1942: Lionel Berry

1943: A. Roland Thornton and M. Watts

1944: A. Roland Thornton

1947: N. Hamilton

1948: Henry Clapp

1953: Herbert Gunn

1959: Colin Valdar

Colin Valdar

Colin Valdar was a British newspaper editor.Valdar studied at Haberdashers' Aske's Boys' School, then in Hampstead. He worked as a freelance journalist from 1935 to 39, then served with the Royal Engineers during World War II. In 1942, he became Features Editor with the Sunday Pictorial, soon...

1962: Howard French

Howard French (UK journalist)

Howard French was a British newspaper editor.-Biography:Born in Southgate, French grew up as a Roman Catholic and studied at Ealing Priory School. He joined the Sunday Dispatch as a reporter in 1936, and soon discovered that the environmentalist Grey Owl, supposedly a Native American, had been...

1969: David English

David English (journalist)

Sir David English was a British journalist and newspaper editor, best known for his twenty-year editorship of the Daily Mail.-Early life:...

1971: Louis Kirby

Louis Kirby

Louis Kirby was a British newspaper editor.Kirby was born in Liverpool and grew up in Coalbrookdale. His first job was as a reporter on the Wolverhampton Express and Star, then in 1949 he moved to Bermuda where he worked at The Royal Gazette. In 1951 he returned to Britain to work as a...

(acting)