Darren Prince
Encyclopedia
Darren Prince is a sports and celebrity agent who grew up in Livingston, New Jersey
Livingston, New Jersey
Livingston is a township in Essex County, New Jersey, United States. As of the United States 2000 Census, the township population was 29,366.Livingston was incorporated as a township by an Act of the New Jersey Legislature on February 5, 1813, from portions of Caldwell Township and Springfield...

.

Prince started a mail order company selling baseball cards at the age of 14 called Baseball Card City and also traveled around the country doing trade shows. At the age of 20 he sold his company for $1.0M and formed Prince of Cards which became an industry leader in private autograph signings for sports and celebrity memorabilia with athletes and celebrities. A-List celebrities like Muhammad Ali
Muhammad Ali
Muhammad Ali is an American former professional boxer, philanthropist and social activist...

, Magic Johnson
Magic Johnson
Earvin "Magic" Johnson Jr. is a retired American professional basketball player who played point guard for the Los Angeles Lakers of the National Basketball Association . After winning championships in high school and college, Johnson was selected first overall in the 1979 NBA Draft by the Lakers...

, Pele
Pelé
However, Pelé has always maintained that those are mistakes, that he was actually named Edson and that he was born on 23 October 1940.), best known by his nickname Pelé , is a retired Brazilian footballer. He is widely regarded as one of the greatest football players of all time...

, Joe Montana
Joe Montana
Joseph Clifford "Joe" Montana, Jr. , nicknamed Joe Cool, Golden Joe, The Golden Great and Comeback Joe, is a retired American football player. Montana started his NFL career in 1979 with the San Francisco 49ers, where he played quarterback for the next 14 seasons...

, Smokin' Joe Frazier
Joe Frazier
Joseph William "Joe" Frazier , also known as Smokin' Joe, was an Olympic and Undisputed World Heavyweight boxing champion, whose professional career lasted from 1965 to 1976, with a one-fight comeback in 1981....

, Dennis Rodman
Dennis Rodman
Dennis Keith Rodman is a retired American Hall of Fame professional basketball player of the National Basketball Association's Detroit Pistons, San Antonio Spurs, Chicago Bulls, Los Angeles Lakers and Dallas Mavericks. Born in Trenton, New Jersey, he was nicknamed "Dennis the Menace" and "The...

, Pamela Anderson
Pamela Anderson
Pamela Denise Anderson is a Canadian-American actress, model, producer, author, activist, and former showgirl, known for her roles on the television series Home Improvement, Baywatch, and V.I.P. She was chosen as a Playmate of the Month for Playboy magazine in February 1990...

, Carmen Electra
Carmen Electra
Tara Leigh Patrick , professionally known as Carmen Electra, is an American glamour model, actress, television personality, singer, and dancer...

 and Jenny McCarthy
Jenny McCarthy
Jennifer Ann "Jenny" McCarthy is an American model, comedian, actress, author, activist, and game show host. She began her career in 1993 as a nude model for Playboy magazine and was later named their Playmate of the Year. McCarthy then parlayed her Playboy fame into a successful television and...

 all worked with Prince.

1995

In 1995 Prince started a new venture called Prince Marketing Group (PMG) which represented athletes and celebrities for marketing deals consisting of endorsements, licensing, TV, Movie, book deals, autograph signings and appearances. His first client to sign with the firm was none other than Magic Johnson
Magic Johnson
Earvin "Magic" Johnson Jr. is a retired American professional basketball player who played point guard for the Los Angeles Lakers of the National Basketball Association . After winning championships in high school and college, Johnson was selected first overall in the 1979 NBA Draft by the Lakers...

. Soon after Smokin' Joe Frazier
Joe Frazier
Joseph William "Joe" Frazier , also known as Smokin' Joe, was an Olympic and Undisputed World Heavyweight boxing champion, whose professional career lasted from 1965 to 1976, with a one-fight comeback in 1981....

, Pamela Anderson
Pamela Anderson
Pamela Denise Anderson is a Canadian-American actress, model, producer, author, activist, and former showgirl, known for her roles on the television series Home Improvement, Baywatch, and V.I.P. She was chosen as a Playmate of the Month for Playboy magazine in February 1990...

, Chevy Chase
Chevy Chase
Cornelius Crane "Chevy" Chase is an American comedian, writer, and television and film actor, born into a prominent entertainment industry family. Chase worked a plethora of odd jobs before moving into comedy acting with National Lampoon...

 and Dennis Rodman
Dennis Rodman
Dennis Keith Rodman is a retired American Hall of Fame professional basketball player of the National Basketball Association's Detroit Pistons, San Antonio Spurs, Chicago Bulls, Los Angeles Lakers and Dallas Mavericks. Born in Trenton, New Jersey, he was nicknamed "Dennis the Menace" and "The...

followed.

1998

In 1998 Prince sold his memorabilia company Prince of Cards for an undisclosed amount after forgeries started to hurt his industry and Prince found himself in trouble as he was questioned by the FBI in 1996 for unknowingly selling some forged Michael Jordan signatures.

Present

With PMG growing at an enormous pace Prince added Hulk Hogan
Hulk Hogan
Terrance Gene "Terry" Bollea , better known by his ring name Hulk Hogan, is an American Semi-retired professional wrestler, actor, television personality, and musician currently signed to Total Nonstop Action Wrestling ....

, Roy Jones Jr, The Late Evel Knievel
Evel Knievel
Evel Knievel , born Robert Craig Knievel, was an American daredevil and entertainer. In his career he attempted over 75 ramp-to-ramp motorcycle jumps between 1965 and 1980, and in 1974, a failed jump across Snake River Canyon in the Skycycle X-2, a steam-powered rocket...

 as clients over the past 8 years. In 2009 PMG started working with Golden Globe winner and Oscar Nominee Mickey Rourke
Mickey Rourke
Philip Andre "Mickey" Rourke, Jr. is an American actor, screenwriter and retired boxer, who has appeared primarily as a leading man in action, drama, and thriller films....

, and American Idol
American Idol
American Idol, titled American Idol: The Search for a Superstar for the first season, is a reality television singing competition created by Simon Fuller and produced by FremantleMedia North America and 19 Entertainment...

 judge Kara DioGuardi
Kara DioGuardi
Kara Elizabeth DioGuardi is an American singer-songwriter, record producer, music publisher, A&R executive, composer and TV personality. She writes music primarily in the light pop-rock, dance, and R&B genres. DioGuardi has worked with many popular artists; her songs have appeared on more than 159...

.

The sports/entertainment industry is a small world and very competitive," says Darren Prince, CEO of Prince Marketing Group. "Prince Marketing Group has prospered over the years by delivering out of the box thinking for clients and building relationships through the practice of good business and effective networking."

Prince Marketing Group is currently a multi-million dollar business that has negotiated over $200 Million in deals and secures marketing deals, arranges signing/memorabilia appearances, commercial licensing, product endorsement, voice-overs as well as negotiates television and movies deals. Darren is a true entrepreneur as he has been able to continuously reinvent himself and continue to grow his business over the years. He has been featured in outlets such as Your World With Neil Cavuto, The Big Idea with Donny Deutsch, CNN's Anderson Cooper 360, Hannity & Colmes, ESPN, New York Times, Wall Street Journal, New York Post, USA Today, Forbes' Sports Money, On the record with Greta Van Susteren, Howard Stern radio, CNBC The Closing Bell and a variety of others for his marketing expertise.

External links

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