Datamonitor
Encyclopedia
Datamonitor is an international company providing market intelligence
Market intelligence
Market intelligence can refer to*Marketing Intelligence - commercial information for marketing purposes*Market Intelligence - a form of market research and analysis...

, data analysis and opinion via a worldwide network of in-house analysts. According to the organization's website in 2011, Datamonitor assists over 6000 of the world’s leading corporations in making strategic and operational decisions. The company uses audited methodologies to deliver their advice across the major industrial sectors. Datamonitor is a division of Informa plc (FTSE: INF), a United Kingdom-based publisher and conference company.

Overview

The company was founded in 1989 by Mike Danson
Mike Danson
Mike Danson is a UK-based businessman. He founded Datamonitor, an online information company in 1987. He led it from his front room, through its listing on the London Stock Exchange to its sale to Informa for £502m in 2007....

 with its first report covering the UK Frozen Food Industry. The company then expanded its coverage to include a number of global markets and industries having secured further business intelligence companies. Datamonitor was then acquired by Informa in 2007 for £513m.

Industries covered

  • Automotive
  • Consumer packaged goods
  • Energy & sustainability
  • Financial Services
  • Logistics & Express
  • Pharmaceuticals & Healthcare
  • Retail
  • Sourcing

Acquired companies

  • Computerwire (2002)
  • Productscan Online (2004)
  • eBenchmarkers (2004)
  • Butler Research Group (2005)
  • Verdict Research
    Verdict Research
    Verdict Research is a United Kingdom-based company founded by retail analyst Richard Hyman in 1984. It conducts research into all aspects of retailing and consumers producing both syndicated publications and tailored consulting projects and is headquartered in London.Verdict specialises in analysis...

     (2005)
  • Ovum Ltd.
    Ovum Ltd.
    Ovum Ltd. is an independent analyst and consultancy firm headquartered in London, specializing in global coverage of IT, and telecommunications industries. It began operations in 1985 and by 2005 claimed to be the largest technology analyst firm that was headquartered outside of the United States...

    (2006)
  • Life Science Analytics (2006)
  • Brown Wilson Group (2009)
  • Packtrack (2010)


Many of these acquired companies continue to have an independent brand presence within Datamonitor.
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