David Lorenzo
Encyclopedia
David V. Lorenzo is an American
law firm
marketing consultant, former strategic consultant and partner with The Gallup Organization
, and former general manager of Marriott ExecuStay
.
. He was promoted quickly within the firm, after succeeding in improving the profit of various businesses. As an internal consultant, he was appointed in internal consulting teams for pre-opening projects and sales, marketing, and business development initiatives. As a senior leader of Marriott, he managed several hotels and directed recruiting, training, and on-boarding for new general managers.
In 1999, Lorenzo became the vice-president (later general manager) of the newly purchased ExecuStay
, a provider of temporary (30 days or longer) corporate relocation. Under his direction, the annual revenue of ExecuStay grew from $1 million to more than $50 million in less than 3 years. These results earned him various awards, including the J.W. Marriott Award of Excellence. In September 2001, David Lorenzo was named as one of the "40 under 40" Crain’s New York Rising Stars.
Despite the context of a tight housing market, in less than two years, he managed to increase the division’s available apartments from 180 to 800 units. He also expanded the geographic coverage of ExecuStay into nearby Connecticut
, New Jersey
, Westchester
, and Long Island
, during a time when the concept of corporate housing was considered a feature of Manhattan
's real estate market.
In April 2002, he resigned from his position inside Marriott, becoming, in May 2002, a partner of The Gallup Organization
and leading the start-up of its Manhattan division. In that role, he was a trusted advisor to Fortune 500 companies on Executive Performance Management, Business Development, and Integrated Marketing Communications.
After publishing the book Career Intensity: Business Strategy for Workplace Warriors and Entrepreneurs (2006), David Lorenzo's public image and media coverage turned mostly to business strategy and career-related issues. He was featured on Today in New York
, presenting his views regarding the relationship with the boss in the workplace. Printed media interviews cover the issue of the adequate evaluation of one's worth in the workplace, as well as the effects of inducing children to choose careers considered desirable by the parents. As a recruiting consultant, he became known for implementing creative recruiting methods in the context of a growing talent crunch.
In October 2006, David Lorenzo founded the company Rainmaker Lawyer Consulting, as a Strategic Advisory Group (management strategy consulting), dedicated exclusively to law firms. In February 2010, he launched a website dedicated to Law Firm Marketing. Each day, Lorenzo posts a new video on law firm marketing and business strategy.
On August 3, 2010, Law Firm Marketing Expert David Lorenzo announced that he had developed a Legal Marketing System that is guaranteed to produce results. The system, known as The Rainmaker’s Fast Start Legal Marketing System, was developed and tested over a two-year period. Lorenzo has applied to the United States Patent and Trademark Office for a business method patent
for this system.
In September 2010, Lorenzo was appointed by the Florida Bar Board of Governors to serve a three-year term on the Eleventh Judicial Circuit
Grievance Committee 'N' of the Florida Bar, a committee that meets monthly to review complaints filed by consumers about lawyers and decide if there is probable cause for the Bar to prosecute the alleged ethical misconduct.
He is a member of Beta Gamma Sigma Honor Society
and one of Mount Sinai Medical Center Foundation's Founders.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
law firm
Law firm
A law firm is a business entity formed by one or more lawyers to engage in the practice of law. The primary service rendered by a law firm is to advise clients about their legal rights and responsibilities, and to represent clients in civil or criminal cases, business transactions, and other...
marketing consultant, former strategic consultant and partner with The Gallup Organization
The Gallup Organization
The Gallup Organization, is primarily a research-based performance-management consulting company. Some of Gallup's key practice areas are - Employee Engagement, Customer Engagement and Well-Being. Gallup has over 40 offices in 27 countries. World headquarters are in Washington, D.C. Operational...
, and former general manager of Marriott ExecuStay
Marriott ExecuStay
Marriott ExecuStay, a division of the Marriott International hotel chain, is a provider of temporary, furnished, corporate relocation and insurance housing solutions for stays of 30 days or longer...
.
Career
David Lorenzo started his career in 1989, at age 18, as a bellman at Marriott InternationalMarriott International
Marriott International, Inc. is a worldwide operator and franchisor of a broad portfolio of hotels and related lodging facilities. Founded by J. Willard Marriott, the company is now led by son J.W. Marriott, Jr...
. He was promoted quickly within the firm, after succeeding in improving the profit of various businesses. As an internal consultant, he was appointed in internal consulting teams for pre-opening projects and sales, marketing, and business development initiatives. As a senior leader of Marriott, he managed several hotels and directed recruiting, training, and on-boarding for new general managers.
In 1999, Lorenzo became the vice-president (later general manager) of the newly purchased ExecuStay
Marriott ExecuStay
Marriott ExecuStay, a division of the Marriott International hotel chain, is a provider of temporary, furnished, corporate relocation and insurance housing solutions for stays of 30 days or longer...
, a provider of temporary (30 days or longer) corporate relocation. Under his direction, the annual revenue of ExecuStay grew from $1 million to more than $50 million in less than 3 years. These results earned him various awards, including the J.W. Marriott Award of Excellence. In September 2001, David Lorenzo was named as one of the "40 under 40" Crain’s New York Rising Stars.
Despite the context of a tight housing market, in less than two years, he managed to increase the division’s available apartments from 180 to 800 units. He also expanded the geographic coverage of ExecuStay into nearby Connecticut
Connecticut
Connecticut is a state in the New England region of the northeastern United States. It is bordered by Rhode Island to the east, Massachusetts to the north, and the state of New York to the west and the south .Connecticut is named for the Connecticut River, the major U.S. river that approximately...
, New Jersey
New Jersey
New Jersey is a state in the Northeastern and Middle Atlantic regions of the United States. , its population was 8,791,894. It is bordered on the north and east by the state of New York, on the southeast and south by the Atlantic Ocean, on the west by Pennsylvania and on the southwest by Delaware...
, Westchester
Westchester County, New York
Westchester County is a county located in the U.S. state of New York. Westchester covers an area of and has a population of 949,113 according to the 2010 Census, residing in 45 municipalities...
, and Long Island
Long Island
Long Island is an island located in the southeast part of the U.S. state of New York, just east of Manhattan. Stretching northeast into the Atlantic Ocean, Long Island contains four counties, two of which are boroughs of New York City , and two of which are mainly suburban...
, during a time when the concept of corporate housing was considered a feature of Manhattan
Manhattan
Manhattan is the oldest and the most densely populated of the five boroughs of New York City. Located primarily on the island of Manhattan at the mouth of the Hudson River, the boundaries of the borough are identical to those of New York County, an original county of the state of New York...
's real estate market.
In April 2002, he resigned from his position inside Marriott, becoming, in May 2002, a partner of The Gallup Organization
The Gallup Organization
The Gallup Organization, is primarily a research-based performance-management consulting company. Some of Gallup's key practice areas are - Employee Engagement, Customer Engagement and Well-Being. Gallup has over 40 offices in 27 countries. World headquarters are in Washington, D.C. Operational...
and leading the start-up of its Manhattan division. In that role, he was a trusted advisor to Fortune 500 companies on Executive Performance Management, Business Development, and Integrated Marketing Communications.
After publishing the book Career Intensity: Business Strategy for Workplace Warriors and Entrepreneurs (2006), David Lorenzo's public image and media coverage turned mostly to business strategy and career-related issues. He was featured on Today in New York
Today in New York
Today in New York is an early-morning local news and entertainment television program on WNBC in New York City, New York.It is broadcast pre-Today from 4:30 a.m. to 7 a.m. weekdays. On the weekends, the program is branded as Weekend Today in New York and is broadcast from 6 a.m to 7 a.m. and later...
, presenting his views regarding the relationship with the boss in the workplace. Printed media interviews cover the issue of the adequate evaluation of one's worth in the workplace, as well as the effects of inducing children to choose careers considered desirable by the parents. As a recruiting consultant, he became known for implementing creative recruiting methods in the context of a growing talent crunch.
In October 2006, David Lorenzo founded the company Rainmaker Lawyer Consulting, as a Strategic Advisory Group (management strategy consulting), dedicated exclusively to law firms. In February 2010, he launched a website dedicated to Law Firm Marketing. Each day, Lorenzo posts a new video on law firm marketing and business strategy.
On August 3, 2010, Law Firm Marketing Expert David Lorenzo announced that he had developed a Legal Marketing System that is guaranteed to produce results. The system, known as The Rainmaker’s Fast Start Legal Marketing System, was developed and tested over a two-year period. Lorenzo has applied to the United States Patent and Trademark Office for a business method patent
Business method patent
Business method patents are a class of patents which disclose and claim new methods of doing business. This includes new types of e-commerce, insurance, banking, tax compliance etc. Business method patents are a relatively new species of patent and there have been several reviews investigating the...
for this system.
In September 2010, Lorenzo was appointed by the Florida Bar Board of Governors to serve a three-year term on the Eleventh Judicial Circuit
Eleventh Judicial Circuit Court of Florida
The Eleventh Judicial Circuit Court of Florida is a Circuit Court composed of Miami-Dade County in South Florida. Appeals from the Eleventh Judicial Circuit are heard by the Florida Third District Court of Appeal.-History:...
Grievance Committee 'N' of the Florida Bar, a committee that meets monthly to review complaints filed by consumers about lawyers and decide if there is probable cause for the Bar to prosecute the alleged ethical misconduct.
He is a member of Beta Gamma Sigma Honor Society
Beta Gamma Sigma
Beta Gamma Sigma or ΒΓΣ is an honor society for business students and scholars. Founded in 1913 at the University of Wisconsin, it has over 650,000 members, selected from over 500 chapters in AACSB-accredited business schools...
and one of Mount Sinai Medical Center Foundation's Founders.
Awards and honors
- 2000 Sales Leader of The Year Award - Led the Sales Team to unprecedented revenue and profit growth
- 2001 Top Associate Satisfaction Score - Marriott ExecuStayMarriott ExecuStayMarriott ExecuStay, a division of the Marriott International hotel chain, is a provider of temporary, furnished, corporate relocation and insurance housing solutions for stays of 30 days or longer...
Brand - 2001 Top Guest Satisfaction Score - Marriott ExecuStay Brand
- 2001 Top Revenue Producing Market - Marriott ExecuStay Brand
- 2001 Mustang Award from Marriott Execustay for Excellence during a time of extraordinary adversity
- 2001 J.W. Marriott Award of Excellence - Chosen from 600 Associates and Managers in ExecuStay
- 2001 Crain’s New York Business - "40 under 40" New York’s Rising Stars
- 2002 Associate Partner of the Year - The Gallup OrganizationThe Gallup OrganizationThe Gallup Organization, is primarily a research-based performance-management consulting company. Some of Gallup's key practice areas are - Employee Engagement, Customer Engagement and Well-Being. Gallup has over 40 offices in 27 countries. World headquarters are in Washington, D.C. Operational...
- 2003 New York City MVP Award - Contribution by a Partner to the Organization – The Gallup Organization
- 2004 & 2005 Gallup MVP Award - Excellence in Client Service
- 2005 Partner of the Year - The Gallup Organization
- 2006 Profit Manager of the Year - The Gallup Organization
- 2007 Profit Manager of the Year - The Gallup Organization