David Lucca
Encyclopedia
David A. Lucca is an American businessman and registered investment advisor
Financial adviser
A financial adviser, is a professional who renders financial services to individuals, businesses and governments. This can involve investment advice, which may include pension planning, and/or advice on life insurance and other insurances such as income protection insurance, critical illness...

. Lucca has been Partner with the Dallas
Dallas, Texas
Dallas is the third-largest city in Texas and the ninth-largest in the United States. The Dallas-Fort Worth Metroplex is the largest metropolitan area in the South and fourth-largest metropolitan area in the United States...

, Texas
Texas
Texas is the second largest U.S. state by both area and population, and the largest state by area in the contiguous United States.The name, based on the Caddo word "Tejas" meaning "friends" or "allies", was applied by the Spanish to the Caddo themselves and to the region of their settlement in...

-based independent investment advisors Rhoads Lucca Capital
Rhoads Lucca Capital
Rhoads Lucca Capital is an independent registered investment advisor based in Dallas, Texas. Founded by John Rhoads in 1980, the company is one of the oldest continuously operating financial planning firms in the United States...

 since 1996. The firm's investment strategy is known to have outperformed the market over the past decade as referenced in a July 2009 Wall Street Journal article.

Shortly after graduating from Pennsylvania State University
Pennsylvania State University
The Pennsylvania State University, commonly referred to as Penn State or PSU, is a public research university with campuses and facilities throughout the state of Pennsylvania, United States. Founded in 1855, the university has a threefold mission of teaching, research, and public service...

 in 1980, Lucca served served on the staff of Campus Crusade for Christ
Campus Crusade for Christ
Campus Crusade for Christ is an interdenominational Christian organization that promotes evangelism and discipleship in more than 190 countries...

 at Montana State University. He later obtained a master's degree in Biblical Studies from Dallas Theological Seminary
Dallas Theological Seminary
Dallas Theological Seminary is an evangelical theological seminary located in Dallas, Texas. It is known for popularizing the theological system known as Dispensationalism...

.

Professional career

Lucca has been active in the investment advisor field since 1986. Under company founder John Rhoads, he became a vice president of the forerunner of Rhoads Lucca Capital, Dallas/Rhoads/Associates, in 1988. At Dallas/Rhoads Lucca was instrumental in transitioning the firm from commission-based to fee-only structure. This also included transitioning the firm from financial planning to a new focus on investment management.

A longtime client advocate of fee-only investment management, Lucca also became noted for his contrarian approach to the business, refusing to obtain a securities license that involved commission-based compensation, and instead moving directly fee-only compensation as a Registered Investment Advisor
Registered Investment Advisor
The term Registered Investment Adviser is used to describe an Investment Adviser who is registered with the Securities and Exchange Commission or a state's securities agency. The term has been popularized due to its use within the Investment Advisers Act of 1940 and its association to the term...

.

During the 1993-94 school year, Lucca served as an adjunct faculty member for the Denver
Denver, Colorado
The City and County of Denver is the capital and the most populous city of the U.S. state of Colorado. Denver is a consolidated city-county, located in the South Platte River Valley on the western edge of the High Plains just east of the Front Range of the Rocky Mountains...

-based College for Financial Planning, teaching the Investments section of the Certified Financial Planner
Certified Financial Planner
The Certified Financial Planner designation is a professional certification mark for financial planners conferred by the Certified Financial Planner Board of Standards, Inc...

 credential at Brookhaven College
Brookhaven College
Brookhaven College, located in Farmers Branch, Texas , is one of seven colleges of the Dallas County Community College District . Brookhaven opened in 1978 and is the newest DCCCD college....

 in Farmers Branch
Farmers Branch, Texas
Farmers Branch is a city in Dallas County, Texas, United States. It is both an inner-ring suburb of Dallas and is part of the Dallas–Fort Worth Metroplex. The population was 27,508 at the 2000 census. A July 1, 2008 U.S...

, Texas.

Awards and accolades

In 1989, Lucca obtained the Certified Financial Planner
Certified Financial Planner
The Certified Financial Planner designation is a professional certification mark for financial planners conferred by the Certified Financial Planner Board of Standards, Inc...

 designation and then voluntarily relinquished it in 2001, citing philosophical differences with the investment approach promoted by the governing organization. Specifically, believing the investment philosophy fundamentally did not protect his clients. Lucca believes the bear market, which began in 2000, vindicated this decision.

Lucca is a former board member of the National Association of Active Investment Managers (NAAIM), serving as the association's president in 2000. Also in 2000 Lucca was named one of five "Ace Advisors" in the United States by Ticker magazine in the "Best Contribution to Industry" category.

In 2007, Lucca founded and serves as Director of the US Pilot Financial Association, a private financial association for licensed commercial airline pilots. The association was founded in direct response to a survey of pilots that produced over 5,000 responses, with an overwhelming majority favoring creating such an association.

Lucca is quoted regularly in Barron's, Investor's Business Daily
Investor's Business Daily
Investor's Business Daily is a national newspaper in the United States, published Monday through Friday, that covers international business, finance, and the global economy...

, The Wall Street Journal, and other publications specializing in the financial sector. He is the author of the upcoming book The Great Retirement Formula. The book is scheduled for publication in spring 2011.

Lucca resides in the Lancaster
Lancaster, Pennsylvania
Lancaster is a city in the south-central part of the Commonwealth of Pennsylvania. It is the county seat of Lancaster County and one of the older inland cities in the United States, . With a population of 59,322, it ranks eighth in population among Pennsylvania's cities...

, Pennsylvania
Pennsylvania
The Commonwealth of Pennsylvania is a U.S. state that is located in the Northeastern and Mid-Atlantic regions of the United States. The state borders Delaware and Maryland to the south, West Virginia to the southwest, Ohio to the west, New York and Ontario, Canada, to the north, and New Jersey to...

, area.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
x
OK