David McKay (adult studio owner)
Encyclopedia
David McKay is the owner of gay adult company Studio 2000
, one of the largest such companies in the world. Prior to becoming co-owner of Studio 2000, McKay was vp of marketing for Falcon Entertainment
. He left Falcon in 2005, and purchased Studio 2000 from founders Scott Masters
and John Travis in April 2006.
Since taking over Studio 2000, McKay has split his time between managing the operational aspects of the studio, helming production of new movies and web content, and overhauling the studio's web presence. In addition, McKay has been an activist president and CEO for the studio
Since taking over the studio, McKay has successfully employed such adult film stars as Barrett Long
, Dean Monroe, Eddie Stone
and Jake Havoc, who signed an exclusive contract with the studio. McKay also sought to recruit named stars who had no history with the studio. Early attempts to sign gay-for-pay
adult film stars Mark Dalton
and Zeb Atlas
fell through.)
In July 2006, McKay signed Studio 2000 to a VOD distribution deal with gay video on demand
(VOD) site NakedSword.com.http://www.nakedsword.com Naked Sword agreed to distribute new and classic productions from Studio 2000 as well as help market all of Studio 2000's future major releases. "Studio 2000 was one of the first major video producers on our site and we're thrilled to have them back," said Tim Valenti, president of NakedSword.
The same month, McKay hired veteran gay porn industry columnist and adult film director J. C. Adams
as his new chief of production. Adams replaced Scott Masters, the award-winning director and co-founder of Studio 2000 who retired after selling the production house. McKay announced that Adams would manage all the studio's productions, while adult film performer and director Chad Donovan
would handle talent development.
In October 2006, McKay launched an all new ecommerce site, replacing the company's then four year old web site. McKay also launched the company's own video on demand
site, featuring an exclusive library of films not available on any of its partner's sites.
In December 2006, McKay launched a Webmaster affiliate program
, S2Kcash, to increase the number of Web sites selling Studio 2000 products. According to Adult Video News, the industry trade journal, McKay agreed to pay out 50 percent of retail value on all DVD and video-on-demand products sold by affiliates who link to the studio's Web site through S2Kcash. The deal significantly increased the porn studio's cash flow. "In the weeks since we launched S2Kcash, we have had webmasters from around the world requesting information on how to sign up," McKay told AVN.
McKay has also announced plans to roll out a members-only portion of the Studio 2000 Web site in the summer of 2007.
top-level domain
proposal. In a statement delivered to ICANN
on February 27, 2007, McKay wrote, "To force us off to a separate part of the internet would be devastating to the industry and to my company in terms of cost, stigma, and the potential for additional regulation of this name space."
Studio 2000
Studio 2000 is a gay pornographic film studio based in San Francisco, California. It was founded in 1992 by producer Scott Masters and director John Travis. It is currently owned by two former Falcon Entertainment executives who purchased the studio in April 2006 upon the retirement of Masters and...
, one of the largest such companies in the world. Prior to becoming co-owner of Studio 2000, McKay was vp of marketing for Falcon Entertainment
Falcon Entertainment
Falcon Entertainment , an United States company based in San Francisco, California, is one of the world's largest producers of gay pornography....
. He left Falcon in 2005, and purchased Studio 2000 from founders Scott Masters
Scott Masters
Scott Masters is a gay pornographic film director and studio owner active in adult film since the mid-1960s.Masters, whose real name is Warren Stephens, used the nom-de-porn "Robert Walters" when he founded Nova Studios. He later shuttered Nova Studio and became head of production at Catalina...
and John Travis in April 2006.
Since taking over Studio 2000, McKay has split his time between managing the operational aspects of the studio, helming production of new movies and web content, and overhauling the studio's web presence. In addition, McKay has been an activist president and CEO for the studio
Since taking over the studio, McKay has successfully employed such adult film stars as Barrett Long
Barrett Long
Barrett Long, also known as Steve Turbo, is a pornographic actor who has appeared in several films. Long was born in November 1982.He made his name with Falcon but was discovered by veteran director Dirk Yates in 2002.-Awards:...
, Dean Monroe, Eddie Stone
Eddie Stone
Eddie Stone is a Canadian gay pornographic actor from Montreal, Quebec. Stone was discovered while go-go dancing in a nightclub in Los Angeles, California. In 2003, after appearing on Chi Chi LaRue's internet sex site Live And Raw, Eddie signed an exclusive contract with her studio, Rascal Video...
and Jake Havoc, who signed an exclusive contract with the studio. McKay also sought to recruit named stars who had no history with the studio. Early attempts to sign gay-for-pay
Gay-for-pay
Gay-for-pay describes male or female actors, pornographic stars, or sex workers who self-identify as heterosexual but who are paid to act or perform as homosexual professionally. The term has also applied to other professions and even companies with the same core concerns and criticism in place...
adult film stars Mark Dalton
Mark Dalton (porn star)
Mark Dalton is an American pornographic actor who has appeared in same-sex adult films and pornographic magazines. His work in same-sex adult films to date has not involved any sexual acts with another man; Dalton has only masturbated on screen.He identifies himself as heterosexual...
and Zeb Atlas
Zeb Atlas
Zeb Atlas is an American male bodybuilder, softcore performer, go-go dancer, personal trainer, model and porn actor.-Biography and career:...
fell through.)
In July 2006, McKay signed Studio 2000 to a VOD distribution deal with gay video on demand
Video on demand
Video on Demand or Audio and Video On Demand are systems which allow users to select and watch/listen to video or audio content on demand...
(VOD) site NakedSword.com.http://www.nakedsword.com Naked Sword agreed to distribute new and classic productions from Studio 2000 as well as help market all of Studio 2000's future major releases. "Studio 2000 was one of the first major video producers on our site and we're thrilled to have them back," said Tim Valenti, president of NakedSword.
The same month, McKay hired veteran gay porn industry columnist and adult film director J. C. Adams
J. C. Adams
J. C. Adams is an author, magazine editor and reporter whose work focuses on the adult gay pornographic industry, and a director of gay pornographic films.-Early life and education:...
as his new chief of production. Adams replaced Scott Masters, the award-winning director and co-founder of Studio 2000 who retired after selling the production house. McKay announced that Adams would manage all the studio's productions, while adult film performer and director Chad Donovan
Chad Donovan
Chad Donovan is an American performer and director of gay pornographic films. He has won numerous awards as a performer and director, and is a member of the GayVN Awards Hall of Fame and the Grabby Awards Hall of Fame....
would handle talent development.
In October 2006, McKay launched an all new ecommerce site, replacing the company's then four year old web site. McKay also launched the company's own video on demand
Video on demand
Video on Demand or Audio and Video On Demand are systems which allow users to select and watch/listen to video or audio content on demand...
site, featuring an exclusive library of films not available on any of its partner's sites.
In December 2006, McKay launched a Webmaster affiliate program
Affiliate marketing
Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts...
, S2Kcash, to increase the number of Web sites selling Studio 2000 products. According to Adult Video News, the industry trade journal, McKay agreed to pay out 50 percent of retail value on all DVD and video-on-demand products sold by affiliates who link to the studio's Web site through S2Kcash. The deal significantly increased the porn studio's cash flow. "In the weeks since we launched S2Kcash, we have had webmasters from around the world requesting information on how to sign up," McKay told AVN.
McKay has also announced plans to roll out a members-only portion of the Studio 2000 Web site in the summer of 2007.
Opposition to .XXX domain
McKay has been an active opponent of the .XXX.xxx
.xxx is a sponsored top-level domain intended as a voluntary option for pornographic sites on the Internet. The sponsoring organization is the International Foundation for Online Responsibility . The registry is operated by ICM Registry LLC. The ICANN Board voted to approve the sTLD on March 18,...
top-level domain
Top-level domain
A top-level domain is one of the domains at the highest level in the hierarchical Domain Name System of the Internet. The top-level domain names are installed in the root zone of the name space. For all domains in lower levels, it is the last part of the domain name, that is, the last label of a...
proposal. In a statement delivered to ICANN
ICANN
The Internet Corporation for Assigned Names and Numbers is a non-profit corporation headquartered in Marina del Rey, California, United States, that was created on September 18, 1998, and incorporated on September 30, 1998 to oversee a number of Internet-related tasks previously performed directly...
on February 27, 2007, McKay wrote, "To force us off to a separate part of the internet would be devastating to the industry and to my company in terms of cost, stigma, and the potential for additional regulation of this name space."