David Wecker is a writer His experience includes nearly 25 years as a newspaper

Newspaper

A newspaper is a scheduled publication containing news of current events, informative articles, diverse features and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. By 2007, there were 6580 daily newspapers in the world selling 395 million copies a...

 columnist for The Cincinnati Post

The Cincinnati Post

The Cincinnati Post is a discontinued afternoon daily newspaper that was published in Cincinnati, Ohio. Distributed in Northern Kentucky as The Kentucky Post, it was owned by the E. W. Scripps Company. Since the 1980s, its editorial stance was usually conservative. The Post published its final...

, The Kentucky Post and the Scripps Howard News Service. His Post editors said he wrote about ordinary people in a way that made them memorable.

Said Rich Boehne, CEO, E.W. Scripps,

“Dave is one of the best pure communicators I have ever worked with. He has that rare ability to look deep into any subject and pluck from the chaos the most essential and most memorable elements. He carries readers so smoothly that they believe they have found their own way to the heart of the story."

He has co-authored with Eureka! Ranch founder Doug Hall Jump Start Your Brain (Time Warner

Time Warner

Time Warner is one of the world's largest media companies, headquartered in the Time Warner Center in New York City. Formerly two separate companies, Warner Communications, Inc...

 Books) and Maverick Mindset (Simon & Schuster

Simon & Schuster

Simon & Schuster, Inc., a division of CBS Corporation, is a publisher founded in New York City in 1924 by Richard L. Simon and M. Lincoln Schuster. It is one of the four largest English-language publishers, alongside Random House, Penguin and HarperCollins...

). In 2005, he co-authored Mastering the Universe: He-Man and the Rise & Fall of a Billion Dollar Idea (Emmis Books), with his uncle, Roger Sweet, who created the concept for the 1980s action figure, He-Man

He-Man

He-Man is a fictional heroic character featured in the Masters of the Universe media franchise. In most variations, he is the alter ego of Prince Adam...

, for Mattel

Mattel

Mattel, Inc. is the world's largest toy company based on revenue. The products it produces include Fisher Price, Barbie dolls, Hot Wheels and Matchbox toys, Masters of the Universe, American Girl dolls, board games, and, in the early 1980s, video game consoles. The company's name is derived from...

. In 2007, he wrote a collection of essays on 15 Cincinnati families for Now We Are One (Orange Frazer Press), a book about international adoption based on photographs by Michael Wilson.

For 16 years, has been chief concept writer at The Eureka Ranch, where he played a key role in inventing and articulating some 5,000 new business concepts for a long list of Fortune 500

Fortune 500

The Fortune 500 is an annual list compiled and published by Fortune magazine that ranks the top 500 U.S. closely held and public corporations as ranked by their gross revenue after adjustments made by Fortune to exclude the impact of excise taxes companies collect. The list includes publicly and...

 clients – including Nike

Nike, Inc.

Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...

, Disney, American Express

American Express

American Express Company or AmEx, is an American multinational financial services corporation headquartered in Three World Financial Center, Manhattan, New York City, New York, United States. Founded in 1850, it is one of the 30 components of the Dow Jones Industrial Average. The company is best...

, Chrysler

Chrysler

Chrysler Group LLC is a multinational automaker headquartered in Auburn Hills, Michigan, USA. Chrysler was first organized as the Chrysler Corporation in 1925....

, Frito-Lay

Frito-Lay

Frito-Lay North America is the division of PepsiCo that manufactures, markets and sells corn chips, potato chips and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips,...

, Bank of America

Bank of America

Bank of America Corporation, an American multinational banking and financial services corporation, is the second largest bank holding company in the United States by assets, and the fourth largest bank in the U.S. by market capitalization. The bank is headquartered in Charlotte, North Carolina...

 and dozens of others.

Radio

Again with Doug Hall, Wecker co-hosted "Brain Brew," a weekly one-hour radio program distributed nationally by Public Radio International for three years until 2005. Prior to that, he co-hosted with Matt Reis "The Backyard Barbecue," a weekly humor show on Clear Channel flagship station, 700-WLW in Cincinnati, Ohio.

Wecker lives in Alexandria, Kentucky

Alexandria, Kentucky

As of the census of 2000, there were 8,286 people, 2,884 households, and 2,275 families residing in the city. The population density was 1,538.7 people per square mile . There were 2,989 housing units at an average density of 555.1 per square mile...

, in a 200-year-old log home with his wife, Karen. In 2006, Wecker became a founding partner of Fingerprint Brand Storytelling. In 2007, Wecker became a founding partner in BrandFlick, a firm that provides clients with branding statements on short, concise videos.