De Ghuma Ke
Encyclopedia
De Ghumaa Ke is a song composed by the trio of Shankar–Ehsaan–Loy (Shankar Mahadevan
, Ehsaan Noorani
and Loy Mendonsa
) and has been sung by Shankar Mahadevan
and Divya Kumar. It is the official song for the 2011 Cricket World Cup
. It was released worldwide on 31 December 2010. The song has three different versions in Hindi
, Bangla and Sinhalese, as Bangladesh
, India and Sri Lanka
will be co-hosting the event. The Bengali version, "Jitbe Ebar Jitbe" of the song has been sung by Raghab Chatterjee and Sinhalese version, "Sinha Udane" by Ranidu Lankage. The song has been marketed and managed by Ogilvy and Mather.
"We were looking at various ideas to determine what direction we can take because we wanted to make a fun song, a dhamaal song on which people can dance, they can sing and we wanted to use more of a colloquial term, which was an idea that came in late. Initially, we were looking at a regular dance song and by chance we coined this phrase De Ghuma Ke. Everyone got excited and said why not make a song around the phrase," said Shankar.
The song uses Hindi colloquialism
s like aare paare ("this way or that") and juta hausla badla faisla ("buck up and change the game"), and has a rousing quality. It incorporates an array of India
n rhythms, as well as elements of rock and hip-hop. The song, according to the composer
s, avoids both the cliches of patriotism and run-of-the-mill Bollywood
beats for a “fun and funky tune” with a “folksy feel and a hint of rustic Punjabi”.
Each member has brought in the song his own unique talent and experience, combining the Carnatic
and Hindustani
vocal tradition, Western rock
, fusion and synthesiser techniques.
The song became quite popular among youths and cricket enthusiasts within days of its release.
Shankar Mahadevan
Shankar Mahadevan is an Indian music composer and singer. He is a part of the Shankar Ehsaan Loy trio team that composes for Indian films and a playback singer.-Early life:...
, Ehsaan Noorani
Ehsaan Noorani
Ehsaan Noorani is the Ehsaan of the Shankar-Ehsaan-Loy trio which consist of Shankar Mahadevan, Loy Mendonsa and himself. He is a famous music composer and a guitarist. He was the guitarist for many music directors before he started composing music. Ehsaan has also studied music with Mr...
and Loy Mendonsa
Loy Mendonsa
Loy Mendonsa is part of the Shankar-Ehsaan-Loy trio which consist of himself, Shankar Mahadevan and Ehsaan Noorani. Before becoming a music composer, he was a keyboard musician for famous music composers such as A. R. Rahman and Nadeem-Shravan...
) and has been sung by Shankar Mahadevan
Shankar Mahadevan
Shankar Mahadevan is an Indian music composer and singer. He is a part of the Shankar Ehsaan Loy trio team that composes for Indian films and a playback singer.-Early life:...
and Divya Kumar. It is the official song for the 2011 Cricket World Cup
2011 Cricket World Cup
The 2011 ICC Cricket World Cup was the tenth Cricket World Cup. It was played in India, Sri Lanka, and Bangladesh. It was Bangladesh's first time co-hosting a World Cup...
. It was released worldwide on 31 December 2010. The song has three different versions in Hindi
Hindi
Standard Hindi, or more precisely Modern Standard Hindi, also known as Manak Hindi , High Hindi, Nagari Hindi, and Literary Hindi, is a standardized and sanskritized register of the Hindustani language derived from the Khariboli dialect of Delhi...
, Bangla and Sinhalese, as Bangladesh
Bangladesh
Bangladesh , officially the People's Republic of Bangladesh is a sovereign state located in South Asia. It is bordered by India on all sides except for a small border with Burma to the far southeast and by the Bay of Bengal to the south...
, India and Sri Lanka
Sri Lanka
Sri Lanka, officially the Democratic Socialist Republic of Sri Lanka is a country off the southern coast of the Indian subcontinent. Known until 1972 as Ceylon , Sri Lanka is an island surrounded by the Indian Ocean, the Gulf of Mannar and the Palk Strait, and lies in the vicinity of India and the...
will be co-hosting the event. The Bengali version, "Jitbe Ebar Jitbe" of the song has been sung by Raghab Chatterjee and Sinhalese version, "Sinha Udane" by Ranidu Lankage. The song has been marketed and managed by Ogilvy and Mather.
Background and composition
"De Ghumaa Ke" literally means "Swing It Hard". The song's lyrics were written by Manoj Yadav."We were looking at various ideas to determine what direction we can take because we wanted to make a fun song, a dhamaal song on which people can dance, they can sing and we wanted to use more of a colloquial term, which was an idea that came in late. Initially, we were looking at a regular dance song and by chance we coined this phrase De Ghuma Ke. Everyone got excited and said why not make a song around the phrase," said Shankar.
The song uses Hindi colloquialism
Colloquialism
A colloquialism is a word or phrase that is common in everyday, unconstrained conversation rather than in formal speech, academic writing, or paralinguistics. Dictionaries often display colloquial words and phrases with the abbreviation colloq. as an identifier...
s like aare paare ("this way or that") and juta hausla badla faisla ("buck up and change the game"), and has a rousing quality. It incorporates an array of India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
n rhythms, as well as elements of rock and hip-hop. The song, according to the composer
Composer
A composer is a person who creates music, either by musical notation or oral tradition, for interpretation and performance, or through direct manipulation of sonic material through electronic media...
s, avoids both the cliches of patriotism and run-of-the-mill Bollywood
Bollywood
Bollywood is the informal term popularly used for the Hindi-language film industry based in Mumbai , Maharashtra, India. The term is often incorrectly used to refer to the whole of Indian cinema; it is only a part of the total Indian film industry, which includes other production centers producing...
beats for a “fun and funky tune” with a “folksy feel and a hint of rustic Punjabi”.
Each member has brought in the song his own unique talent and experience, combining the Carnatic
Carnatic music
Carnatic music is a system of music commonly associated with the southern part of the Indian subcontinent, with its area roughly confined to four modern states of India: Andhra Pradesh, Karnataka, Kerala, and Tamil Nadu...
and Hindustani
Hindustani classical music
Hindustani classical music is the Hindustani or North Indian style of Indian classical music found throughout the northern Indian subcontinent. The style is sometimes called North Indian Classical Music or Shāstriya Sangeet...
vocal tradition, Western rock
Rock music
Rock music is a genre of popular music that developed during and after the 1960s, particularly in the United Kingdom and the United States. It has its roots in 1940s and 1950s rock and roll, itself heavily influenced by rhythm and blues and country music...
, fusion and synthesiser techniques.
Reception
There was a lot of buzz about the song before it was released. Within two days of its release, it received nearly 7,000 hits on YouTube. In the next 30 days, over 0.5 million people listened to the song on YouTube.The song became quite popular among youths and cricket enthusiasts within days of its release.