Deep Tyagi
Encyclopedia
Dharmendra Kumar Tyagi, better known as Deep Tyagi or DK Tyagi (1928–1969), was an Assistant Commissioner for the Indian Family Planning
Family planning
Family planning is the planning of when to have children, and the use of birth control and other techniques to implement such plans. Other techniques commonly used include sexuality education, prevention and management of sexually transmitted infections, pre-conception counseling and...

 program until 1969. An early pioneer of family planning
Family planning
Family planning is the planning of when to have children, and the use of birth control and other techniques to implement such plans. Other techniques commonly used include sexuality education, prevention and management of sexually transmitted infections, pre-conception counseling and...

 in India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

 and elsewhere, he was a champion of the program under the premierships of Jawaharlal Nehru
Jawaharlal Nehru
Jawaharlal Nehru , often referred to with the epithet of Panditji, was an Indian statesman who became the first Prime Minister of independent India and became noted for his “neutralist” policies in foreign affairs. He was also one of the principal leaders of India’s independence movement in the...

, Lal Bahadur Shastri
Lal Bahadur Shastri
Lal Bahadur Srivastava Shastri was the second Prime Minister of the Republic of India and a significant figure in the Indian independence movement.-Early life:...

, and the initial period of Indira Gandhi
Indira Gandhi
Indira Priyadarshini Gandhara was an Indian politician who served as the third Prime Minister of India for three consecutive terms and a fourth term . She was assassinated by Sikh extremists...

. He invented the now-pervasive (in India and some other countries) "Red Triangle
Red Triangle, Family Planning
An inverted Red Triangle is the symbol for family planning health and contraception services, much as the red cross is a symbol for medical services...

" symbol as a branding effort to familiarize and popularize the idea of family planning.

Many of the mass communication
Mass communication
Mass communication is the term used to describe the academic study of the various means by which individuals and entities relay information through mass media to large segments of the population at the same time...

 techniques he developed are now used throughout the developing world to combat disease (such as HIV
HIV
Human immunodeficiency virus is a lentivirus that causes acquired immunodeficiency syndrome , a condition in humans in which progressive failure of the immune system allows life-threatening opportunistic infections and cancers to thrive...

/AIDS
AIDS
Acquired immune deficiency syndrome or acquired immunodeficiency syndrome is a disease of the human immune system caused by the human immunodeficiency virus...

) and poverty. Part of the mission statement
Mission statement
A mission statement is a statement of the purpose of a company or organization. The mission statement should guide the actions of the organization, spell out its overall goal, provide a path, and guide decision-making...

 of the present-day foundation, DKT International
DKT International
DKT International is a charitable non-profit organization that promotes family planning and HIV/AIDS prevention through social marketing. The Washington, D.C.-based DKT was founded in 1989 by Phil Harvey and operates in Africa, Asia, and Latin America. Much of its revenue comes from its sales of...

, which was named in his honor reads - "He was 41 years old at the time of his death, but had already made a major contribution to his country’s family planning effort. It was he who was largely responsible for the design and dissemination of a massive communication program that brought awareness and knowledge of family planning to hundreds of millions of Indians. He began his work at a time (1966) when modern contraceptive methods
Birth control
Birth control is an umbrella term for several techniques and methods used to prevent fertilization or to interrupt pregnancy at various stages. Birth control techniques and methods include contraception , contragestion and abortion...

 were virtually unknown in rural India. His success in saturating the country with simple, attractive messages and designs (including the Red Triangle, which is now in use in several other countries) overcame age-old communication barriers and greatly increased public awareness of birth control."

Life

Deep Tyagi was born in Ratangarh village
Ratangarh, Bijnor
Ratangarh is a village in the northwestern Rohilkhand region of Uttar Pradesh state of India. It is located in the administrative district of Bijnor .-Historical background:...

 of Uttar Pradesh
Uttar Pradesh
Uttar Pradesh abbreviation U.P. , is a state located in the northern part of India. With a population of over 200 million people, it is India's most populous state, as well as the world's most populous sub-national entity...

in 1928. He died of cancer at the age of 41, in 1969. He had no children.

External links

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