Deepend
Encyclopedia
Deepend was a multiple award-winning UK web design company originating in the UK in 1994. Its managing director was Gary Lockton and its Creative Director was Simon Waterfall. It went into liquidation in 2001. However the Italian, American and Australian management teams bought out their respective offices and have continued to provide high-end design and communication services.
In the year 1999/2000, Deepend won 20 major international awards and was hailed the world's number one creative agency by Advertising Age International. Clients include Kenneth Cole, Araks, Salomon Smith Barney, the Milarepa Fund, and Bacardi.
Deepend was part of the holding company 'Deepgroup', of which London based internet advertising agency Glue were part of. This group also included the agencies Poolside, Airtight, Relish and backend London.
A number of agencies 'rose from the ashes' of deepend's collapse, made up primarily of employees of deepend London who went on to form new agencies, including de-construct, Poke , recollective, Last Exit and playerthree The team from backend London set-up Perception|BE (sister company to Perception|DM) which was acquired by DC Interact in 2003. DC Interact was acquired by The Engine Group in June 2007 and now forms part of Altogether Digital.
de-construct and Glue were then acquired by media group Aegis Group plc
in 2005, to become part of the Isobar Communications digital network.
In the year 1999/2000, Deepend won 20 major international awards and was hailed the world's number one creative agency by Advertising Age International. Clients include Kenneth Cole, Araks, Salomon Smith Barney, the Milarepa Fund, and Bacardi.
Deepend was part of the holding company 'Deepgroup', of which London based internet advertising agency Glue were part of. This group also included the agencies Poolside, Airtight, Relish and backend London.
A number of agencies 'rose from the ashes' of deepend's collapse, made up primarily of employees of deepend London who went on to form new agencies, including de-construct, Poke , recollective, Last Exit and playerthree The team from backend London set-up Perception|BE (sister company to Perception|DM) which was acquired by DC Interact in 2003. DC Interact was acquired by The Engine Group in June 2007 and now forms part of Altogether Digital.
de-construct and Glue were then acquired by media group Aegis Group plc
Aegis Group plc
Aegis Group plc is a global media and digital marketing communications group. Aegis plc has two operating businesses, Aegis Media and Aztec, the scan-based market and consumer insights company...
in 2005, to become part of the Isobar Communications digital network.
External links
- "Top Web design firm Deepend goes under" (The RegisterThe RegisterThe Register is a British technology news and opinion website. It was founded by John Lettice, Mike Magee and Ross Alderson in 1994 as a newsletter called "Chip Connection", initially as an email service...
article) - http://www.pokelondon.com/
- http://www.playerthree.com/
- http://www.gluelondon.com/
- http://www.deepend.com/
- http://www.lastexit.tv/
- http://www.de-construct.com/
- http://www.tonic.co.uk/
- http://www.deepend.com.au/