Derana
Encyclopedia
Derana TV is a Sri Lankan Free-to-air Television channel which was launched on 11 October 2005.
Derana broadcasts contemporary content that upholds Sri Lankan values on its “Ape De Rakagena, Aluth De Aragena” platform.
Derana broadcasts 16 hours a day from 6 am with back-to-back entertainment and news content. The channel has expanded its reach to cover over 90% of its target groups via five sub-stations in Nuwara Eliya, Deniyaya, Gammaduwa, Kandy, and Kaluthara with the main transmission tower located at Darley Road, Colombo.
The channel focuses heavily on high-end programming that meets the stringent expectations of viewers in the two premium socio-economic categorisations SEC A and SEC B. Since its launch in 2005, Derana has stayed within the top half of local television channels, and independent research shows that Derana is the most popular free-to-air network among families with the highest purchasing power in Sri Lanka.
Derana delivers vernacular (Sinhala) content, a strategic choice borne out of an understanding that Sri Lankans are essentially vernacular. By delivering locally developed content that is contemporary, thought provoking, well produced, and relevant, Derana attempts to meet the needs of the modern, youthful, and patriotic viewer.
In the highly competitive news broadcasting space, Derana has built probably the best news property on offer “Ada Derana” – with a news team of 75 people geared to deliver the most accurate and timely information.
In late 2007, Ada Derana entered into a partnership with Dialog Telekom, the largest mobile phone operator in Sri Lanka, to send breaking news alerts to all Dialog mobile subscribers as Short Text Messages (SMS).
Currently, instant news alerts can be obtained through all the leading operators.
The Derana London Star contest has been conducted since May 2008 in London, UK, to find the most talented upcoming singer among the Sri Lankans living in UK. Around 220 applications within the UK were received. Each audition was organized to be telecast in Sri Lanka on every week as one hour TV program via Derana TV. The top 24 contestants to be selected by the score of the judges panel as well as the public votes via SMS.
Derana broadcasts contemporary content that upholds Sri Lankan values on its “Ape De Rakagena, Aluth De Aragena” platform.
Derana broadcasts 16 hours a day from 6 am with back-to-back entertainment and news content. The channel has expanded its reach to cover over 90% of its target groups via five sub-stations in Nuwara Eliya, Deniyaya, Gammaduwa, Kandy, and Kaluthara with the main transmission tower located at Darley Road, Colombo.
The channel focuses heavily on high-end programming that meets the stringent expectations of viewers in the two premium socio-economic categorisations SEC A and SEC B. Since its launch in 2005, Derana has stayed within the top half of local television channels, and independent research shows that Derana is the most popular free-to-air network among families with the highest purchasing power in Sri Lanka.
Derana delivers vernacular (Sinhala) content, a strategic choice borne out of an understanding that Sri Lankans are essentially vernacular. By delivering locally developed content that is contemporary, thought provoking, well produced, and relevant, Derana attempts to meet the needs of the modern, youthful, and patriotic viewer.
Ada Derana
In the highly competitive news broadcasting space, Derana has built probably the best news property on offer “Ada Derana” – with a news team of 75 people geared to deliver the most accurate and timely information.
In late 2007, Ada Derana entered into a partnership with Dialog Telekom, the largest mobile phone operator in Sri Lanka, to send breaking news alerts to all Dialog mobile subscribers as Short Text Messages (SMS).
Currently, instant news alerts can be obtained through all the leading operators.
Reality Television
Derana airs a number of popular Reality TV programmes, such as Derana Dream Star, Derana Little Star, Derana City of Dance, and Derana Real Leader. Grand Finale of "Derana City of Dance", one of the biggest reality dance shows, was held last Saturday on August 29, 2009.The Derana London Star contest has been conducted since May 2008 in London, UK, to find the most talented upcoming singer among the Sri Lankans living in UK. Around 220 applications within the UK were received. Each audition was organized to be telecast in Sri Lanka on every week as one hour TV program via Derana TV. The top 24 contestants to be selected by the score of the judges panel as well as the public votes via SMS.