Designit is a international strategic design

Strategic design

Strategic design is the application of future-orientated design principles in order to increase an organization’s innovative and competitive qualities....

 consultancy founded in 1991, in Aarhus, Denmark.

The company helps businesses across all sectors via design driven strategic services. Through collaborative co-creation businesses re-imagine strategies, customer relations and offerings in order to create future business value. The company's motto is 'Business as Unusual’.

The company delivers 360° user-driven solutions and experiences in the junction between product, service and digital experiences, and emphasises the collaboration between offices so as to create global solutions, suited to a global marketplace.

Designit is made up of over 200 employees worldwide (2011), spread over eight studios; Aarhus

Aarhus

Aarhus or Århus is the second-largest city in Denmark. The principal port of Denmark, Aarhus is on the east side of the peninsula of Jutland in the geographical center of Denmark...

, Barcelona

Barcelona

Barcelona is the second largest city in Spain after Madrid, and the capital of Catalonia, with a population of 1,621,537 within its administrative limits on a land area of...

, Copenhagen

Copenhagen

Copenhagen is the capital and largest city of Denmark, with an urban population of 1,199,224 and a metropolitan population of 1,930,260 . With the completion of the transnational Øresund Bridge in 2000, Copenhagen has become the centre of the increasingly integrating Øresund Region...

, Gothenburg

Gothenburg

Gothenburg is the second-largest city in Sweden and the fifth-largest in the Nordic countries. Situated on the west coast of Sweden, the city proper has a population of 519,399, with 549,839 in the urban area and total of 937,015 inhabitants in the metropolitan area...

, London

London

London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

, Madrid

Madrid

Madrid is the capital and largest city of Spain. The population of the city is roughly 3.3 million and the entire population of the Madrid metropolitan area is calculated to be 6.271 million. It is the third largest city in the European Union, after London and Berlin, and its metropolitan...

, Munich

Munich

Munich The city's motto is "" . Before 2006, it was "Weltstadt mit Herz" . Its native name, , is derived from the Old High German Munichen, meaning "by the monks' place". The city's name derives from the monks of the Benedictine order who founded the city; hence the monk depicted on the city's coat...

, Oslo

Oslo

Oslo is a municipality, as well as the capital and most populous city in Norway. As a municipality , it was established on 1 January 1838. Founded around 1048 by King Harald III of Norway, the city was largely destroyed by fire in 1624. The city was moved under the reign of Denmark–Norway's King...

, and Shanghai

Shanghai

Shanghai is the largest city by population in China and the largest city proper in the world. It is one of the four province-level municipalities in the People's Republic of China, with a total population of over 23 million as of 2010...

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In 2011 Designit merged with Spanish dnx, specialising in service design and innovation in order to better serve the vast Spanish speaking market, and became Europe’s largest strategic design consultancy.

Today, Designit offers integrated services in innovation

Innovation

Innovation is the creation of better or more effective products, processes, technologies, or ideas that are accepted by markets, governments, and society...

, design research

Design research

Design research investigates the process of designing in all its many fields. It is thus related to Design methods in general or for particular disciplines. A primary interpretation of design research is that it is concerned with undertaking research into the design process. Secondary...

, service design

Service design

Service design is the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provider and customers....

, product design

Product design

-Introduction:Product design is the process of creating a new product to be sold by a business or enterprise to its customers. It is concerned with the efficient and effective generation and development of ideas through a process that leads to new products.Product designers conceptualize and...

, interactive design, interaction design

Interaction design

In design, human–computer interaction, and software development, interaction design, often abbreviated IxD, is "the practice of designing interactive digital products, environments, systems, and services." Like many other design fields interaction design also has an interest in form but its main...

, instructional design

Instructional design

Instructional Design is the practice of creating "instructional experiences which make the acquisition of knowledge and skill more efficient, effective, and appealing." The process consists broadly of determining the current state and needs of the learner, defining the end goal of instruction, and...

, and branding

Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

 and communication

Communication

Communication is the activity of conveying meaningful information. Communication requires a sender, a message, and an intended recipient, although the receiver need not be present or aware of the sender's intent to communicate at the time of communication; thus communication can occur across vast...

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The approach is team-based, focusing on collective creativity, trans-disciplinary teamwork and client co-creation; an approach typified through their Triple I process that allows synchronised collaboration across disciplines:

• Insight – discover opportunities and information based understanding of challenge
• Ideation – insight based idea generation driven by intelligence (strategic) and intuition (creative)
• Implementation – the final step of ideas becoming a reality

Designit works with clients in areas such as finance, healthcare, automotive, consumer electronics, consumer products, and telecommunications.

Clients include Arla Foods

Arla Foods

Arla Foods is a Swedish-Danish cooperative based in Århus, Denmark, and the largest producer of dairy products in Scandinavia. Arla Foods was formed as the result of a merger between the Swedish dairy cooperative Arla and the Danish dairy company MD Foods on 17 April 2000.Arla Foods is the seventh...

, Samsung

Samsung

The Samsung Group is a South Korean multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea...

, LG

LG

LG may refer to:*LG Corp., a South Korean electronics and petrochemicals conglomerate*LG Electronics, an affiliate of the South Korean LG Group which produces electronic products* Lawrence Graham, a London headquartered firm of business lawyers...

, Danske Bank

Danske Bank

Danske Bank is a Danish bank. The name literally means "Danish Bank" It was founded 5 October 1871 as Den Danske Landmandsbank, Hypothek- og Vexelbank i Kjøbenhavn ....

, Bang & Olufsen

Bang & Olufsen

Bang & Olufsen is a Danish company that designs and manufactures audio products, television sets and telephones. It was founded in 1925 by Peter Bang and Svend Olufsen, whose first significant product was a radio that worked with alternating current, when most radios were run from batteries...

, DONG Energy

DONG Energy

-History:The Danish state company Dansk Naturgas A/S was founded in 1972 to manage resources in the Danish sector of the North Sea. After some years, the company was renamed to Dansk Olie og Naturgas A/S . At the beginning of 2000s, DONG started to extend itself into the electricity market by...

, Grupo Santander

Grupo Santander

The Santander Group is a banking group centered on Banco Santander, S.A., the largest bank in the Eurozone and one of the largest banks in the world in terms of market capitalisation. According to Forbes Magazine Global 2000, it is the 13th largest public company in the world...

, Nokia

Nokia

Nokia Corporation is a Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo, a city neighbouring Finland's capital Helsinki...

, Heineken

Heineken

Heineken is a Dutch beer which has been brewed by Heineken International since 1873. It is available in a 4.6% alcohol variety in countries such as Ireland. It is the flagship product of the Heineken company and is made of purified water, malted barley, hops, and yeast. In 1886 H...

, Proctor & Gamble, Vestas

Vestas

Vestas Wind Systems A/S is a Danish manufacturer, seller, installer, and servicer of wind turbines. It is the largest in the world, but due to very rapid growth of its competitors, its market share decreased from 28% in 2007 to 12.5% in 2009...

, and Novo Nordisk

Novo Nordisk

Novo Nordisk manufactures and markets pharmaceutical products and services. Created in 1989 through a merger of two Danish companies dating back to the 1920s, it has become one of the world's leading companies in diabetes care, where Novo Nordisk pursues research into pulmonary delivery systems;...

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Designit has won numerous awards for product design and communication, such as IF Awards, red dot, INDEX, and Good Design

Good design awards

The Good Design Awards are chosen annually by The Chicago Athenaeum Museum of Architecture and Design in cooperation with The European Centre for Architecture, Art, Design and Urban Studies...

awards.