Desigual
Encyclopedia
Desigual is a casual clothing brand based in Barcelona
, Spain
, which is noted for its patchwork designs, intense prints, innovative graffiti art and flamboyant splashes of colour. Founded in 1984 by Thomas Meyer, from Switzerland, the company has been led by Manel Adell since 2002. Desigual sells men's, women's and children's clothing and accessories. It achieved a 60% annual growth from 2002 to 2009, and a turnover of over 250 million Euros in 2009. Turnover in 2010 was €435 million, 44% up on the previous year. In 2011 it employed 2,900 people of 72 nationalities.
Some of the concepts used by the company are Real Life, Magic Stories, Luxury Feelings, Me&You, Better&Better, Wow, Life is Cool, All Together and Handmade.
In 2011 the company started collaborating with the French designer Christian Lacroix
. In June 2011 Desigual signed a worldwide partnership with Cirque du Soleil
to develop a clothing collection named Desigual inspired by Cirque du Soleil including 60 items of clothing and accessories. The clothing will be made available at Desigual stores as well as Cirque du Soleil show boutiques.
In January 2011 Desigual launched a campaign in Spain, Portugal by promising shoppers "Come in undressed and go out dressed". At the Madrid store some 200 people queued outside ready to strip down to their underwear to take advantage of the shop's winter sale offer. The same campaign was repeated in June 2011 in London, Berlin, Stockholm, Madrid, Prague and New York City.
Barcelona
Barcelona is the second largest city in Spain after Madrid, and the capital of Catalonia, with a population of 1,621,537 within its administrative limits on a land area of...
, Spain
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...
, which is noted for its patchwork designs, intense prints, innovative graffiti art and flamboyant splashes of colour. Founded in 1984 by Thomas Meyer, from Switzerland, the company has been led by Manel Adell since 2002. Desigual sells men's, women's and children's clothing and accessories. It achieved a 60% annual growth from 2002 to 2009, and a turnover of over 250 million Euros in 2009. Turnover in 2010 was €435 million, 44% up on the previous year. In 2011 it employed 2,900 people of 72 nationalities.
Concepts, partners and promotions
Desigual has a philosophy based on positivity, tolerance, commitment and fun. Each season the Desigual design team, comprising 25 designers, prepares a collection of over 1,000 items, including clothes and accessories, built around a unified concept.Some of the concepts used by the company are Real Life, Magic Stories, Luxury Feelings, Me&You, Better&Better, Wow, Life is Cool, All Together and Handmade.
In 2011 the company started collaborating with the French designer Christian Lacroix
Christian Lacroix
Christian Marie Marc Lacroix is a French fashion designer. The name may also refer to the company he founded.-Early life:Lacroix was born in Arles, Bouches-du-Rhône in southern France. At a young age he began sketching historical costumes and fashions. Lacroix graduated from high school in 1969...
. In June 2011 Desigual signed a worldwide partnership with Cirque du Soleil
Cirque du Soleil
Cirque du Soleil , is a Canadian entertainment company, self-described as a "dramatic mix of circus arts and street entertainment." Based in Montreal, Quebec, Canada, and located in the inner-city area of Saint-Michel, it was founded in Baie-Saint-Paul in 1984 by two former street performers, Guy...
to develop a clothing collection named Desigual inspired by Cirque du Soleil including 60 items of clothing and accessories. The clothing will be made available at Desigual stores as well as Cirque du Soleil show boutiques.
In January 2011 Desigual launched a campaign in Spain, Portugal by promising shoppers "Come in undressed and go out dressed". At the Madrid store some 200 people queued outside ready to strip down to their underwear to take advantage of the shop's winter sale offer. The same campaign was repeated in June 2011 in London, Berlin, Stockholm, Madrid, Prague and New York City.