Desire (emotion)
Encyclopedia
Desire is a sense of longing for a person or object or hoping for an outcome. Desire is the fire that sets action aflame. The same sense is expressed by emotions such as "craving" or "hankering". When a person desires something or someone, their sense of longing is excited by the enjoyment or the thought of the item or person, and they want to take actions to obtain their goal. The motivational aspect of desire has long been noted by philosophers; Hobbes (1588–1679) asserted that human desire is the fundamental motivation of all human action.

In Buddhism
Buddhism
Buddhism is a religion and philosophy encompassing a variety of traditions, beliefs and practices, largely based on teachings attributed to Siddhartha Gautama, commonly known as the Buddha . The Buddha lived and taught in the northeastern Indian subcontinent some time between the 6th and 4th...

, for an individual to effect his or her liberation, the flow of sense-desire must be cut completely; however, while training, he or she must work with motivational processes based on skilfully applied desire. The Buddha
Gautama Buddha
Siddhārtha Gautama was a spiritual teacher from the Indian subcontinent, on whose teachings Buddhism was founded. In most Buddhist traditions, he is regarded as the Supreme Buddha Siddhārtha Gautama (Sanskrit: सिद्धार्थ गौतम; Pali: Siddhattha Gotama) was a spiritual teacher from the Indian...

 stated, according to the early Buddhist scriptures
Pāli Canon
The Pāli Canon is the standard collection of scriptures in the Theravada Buddhist tradition, as preserved in the Pāli language. It is the only completely surviving early Buddhist canon, and one of the first to be written down...

, that monks should "generate desire" for the sake of fostering skillful qualities and abandoning unskillful ones.

While desires are often classified as emotions by laypersons, psychologists often describe desires as different from emotions; psychologists tend to argue that desires arise from bodily structures, such as the stomach's need for food, whereas emotions arise from a person's mental state. Marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

 and advertising companies have used psychological research on how desire is stimulated to find more effective ways to induce consumers to buy a given product or service.
While some advertising attempts to give buyers a sense of lack or wanting, other types of advertising create desire associating the product with desirable attributes, either by showing a celebrity or model with the product.

The theme of desire is at the core of the romance
Romance (genre)
As a literary genre of high culture, romance or chivalric romance is a style of heroic prose and verse narrative that was popular in the aristocratic circles of High Medieval and Early Modern Europe. They were fantastic stories about marvel-filled adventures, often of a knight errant portrayed as...

 novel, which often create drama by showing cases where human desire is impeded by social conventions, class, or cultural barriers. As well, it is used in other literary genres, such as gothic novels such as Dracula
Dracula
Dracula is an 1897 novel by Irish author Bram Stoker.Famous for introducing the character of the vampire Count Dracula, the novel tells the story of Dracula's attempt to relocate from Transylvania to England, and the battle between Dracula and a small group of men and women led by Professor...

by Bram Stoker
Bram Stoker
Abraham "Bram" Stoker was an Irish novelist and short story writer, best known today for his 1897 Gothic novel Dracula...

, in which desire is mingled with fear and dread. Poets ranging from Homer
Homer
In the Western classical tradition Homer , is the author of the Iliad and the Odyssey, and is revered as the greatest ancient Greek epic poet. These epics lie at the beginning of the Western canon of literature, and have had an enormous influence on the history of literature.When he lived is...

 to Toni Morrison
Toni Morrison
Toni Morrison is a Nobel Prize and Pulitzer Prize-winning American novelist, editor, and professor. Her novels are known for their epic themes, vivid dialogue, and richly detailed characters. Among her best known novels are The Bluest Eye, Song of Solomon and Beloved...

 have dealt with the themes of desire in their work. Just as desire is central to the written fiction genre of romance, it is the central theme of melodrama
Melodrama
The term melodrama refers to a dramatic work that exaggerates plot and characters in order to appeal to the emotions. It may also refer to the genre which includes such works, or to language, behavior, or events which resemble them...

 films, which use plots that appeal to the heightened emotions of the audience by showing "crises of human emotion, failed romance or friendship", in which desire is thwarted or unrequited.

In philosophy

In philosophy, desire has been identified as a philosophical problem since Antiquity. Plato
Plato
Plato , was a Classical Greek philosopher, mathematician, student of Socrates, writer of philosophical dialogues, and founder of the Academy in Athens, the first institution of higher learning in the Western world. Along with his mentor, Socrates, and his student, Aristotle, Plato helped to lay the...

 in The Republic argues that individual desires must be postponed in the name of the higher ideal.
Aristotle
Aristotle
Aristotle was a Greek philosopher and polymath, a student of Plato and teacher of Alexander the Great. His writings cover many subjects, including physics, metaphysics, poetry, theater, music, logic, rhetoric, linguistics, politics, government, ethics, biology, and zoology...

 in De Anima claims that desire is implicated in animal interactions and the propensity of animals to motion; at the same time, he acknowledges that reasoning also interacts with desire.
Hobbes (1588–1679) proposed the concept of psychological hedonism, which asserts that the "fundamental motivation of all human action is the desire for pleasure." Spinoza (1632–1677) had a view which contrasted with Hobbes, in that "he saw natural desires as a form of bondage" that are not chosen by a person of their own free will. Hume
David Hume
David Hume was a Scottish philosopher, historian, economist, and essayist, known especially for his philosophical empiricism and skepticism. He was one of the most important figures in the history of Western philosophy and the Scottish Enlightenment...

 (1711–1776)[1] claimed that desires and passions are noncognitive, automatic bodily responses, and he argued that reasoning is "capable only of devising means to ends set by [bodily] desire".

Kant
KANT
KANT is a computer algebra system for mathematicians interested in algebraic number theory, performing sophisticated computations in algebraic number fields, in global function fields, and in local fields. KASH is the associated command line interface...

 (1724–1804) called any action based on desires a hypothetical imperative
Hypothetical imperative
A hypothetical imperative, originally introduced in the philosophical writings of Immanuel Kant, is a commandment of reason that applies only conditionally:...

, meaning by this that it is a command of reason that applies only if one desires the goal in question.Kant
KANT
KANT is a computer algebra system for mathematicians interested in algebraic number theory, performing sophisticated computations in algebraic number fields, in global function fields, and in local fields. KASH is the associated command line interface...

 also established a relation between the beautiful and pleasure in Critique of Judgment. Hegel claimed that "self-consciousness is desire."

Because desire can cause humans to become obsessed and embittered, it has been called one of the causes of woe for mankind. Within the teachings of Buddhism
Buddhism
Buddhism is a religion and philosophy encompassing a variety of traditions, beliefs and practices, largely based on teachings attributed to Siddhartha Gautama, commonly known as the Buddha . The Buddha lived and taught in the northeastern Indian subcontinent some time between the 6th and 4th...

, craving
Tanha
' or ' literally means "thirst," and is a synonym for "desire" or "craving," traditionally juxtaposed with upekkha .Synonyms:*愛 Cn: ài; Vi: ái...

 is thought to be the cause of all suffering
Dukkha
Dukkha is a Pali term roughly corresponding to a number of terms in English including suffering, pain, discontent, unsatisfactoriness, unhappiness, sorrow, affliction, social alienation, anxiety,...

 that one experiences in human existence. The eradication of craving leads one to ultimate happiness, or Nirvana
Nirvana
Nirvāṇa ; ) is a central concept in Indian religions. In sramanic thought, it is the state of being free from suffering. In Hindu philosophy, it is the union with the Supreme being through moksha...

. Desire for wholesome things, though, is liberating and enhancing. While the stream of desire for sense-pleasures must be cut eventually, a practitioner on the path to liberation is encouraged by the Buddha to "generate desire" for the fostering of skillful qualities and the abandoning of unskillful ones.

Within the Christian faith, desire is seen as something that can either lead a person towards God and destiny or away from Him. Desire is not considered to be a bad thing in and of itself, rather it is a powerful force within the human that once submitted to the Lordship of Christ can become a wonderful tool for good, for advancement and for abundant living.

For more details on the philosophical treatment of desire, see desire (in Philosophy).

Psychology and neurology

While desires are often classified as emotions by laypersons, psychologists often describe desires as different from emotions. For psychologists, desires arise from bodily structures, such as the stomach which needs food, the blood needs oxygen, and so on; on the other hand, emotions arise from a person's mental state. A 2008 study by the University of Michigan indicated that while humans experience desire and fear as psychological opposites, they share the same brain circuit. A 2008 study entitled "The Neural Correlates of Desire" showed that the human brain categorizes any stimulus according to its desirability by activating three different brain areas: the superior orbito-frontal, the mid-cingulate, and the anterior cingulate cortices.

While the "neuroscience of happiness and well-being is still in its infancy", research on the "distant cousins" of pleasure and desire show that reward is a key element in creating both of these states. Studies showed that a chemical called dopamine
Dopamine
Dopamine is a catecholamine neurotransmitter present in a wide variety of animals, including both vertebrates and invertebrates. In the brain, this substituted phenethylamine functions as a neurotransmitter, activating the five known types of dopamine receptors—D1, D2, D3, D4, and D5—and their...

 is the brain's "pleasure chemical". Research also shows that the orbitofrontal cortex has connections to both the opioid and dopamine systems, and stimulating this cortex is associated with subjective reports of pleasure.

Psychiatry

Austrian psychiatrist Sigmund Freud
Sigmund Freud
Sigmund Freud , born Sigismund Schlomo Freud , was an Austrian neurologist who founded the discipline of psychoanalysis...

 (1856–1939), who is best known for his theories of the unconscious mind and the defense mechanism of repression and for creating the clinical practice of psychoanalysis, proposed the notion of the Oedipus Complex
Oedipus complex
In psychoanalytic theory, the term Oedipus complex denotes the emotions and ideas that the mind keeps in the unconscious, via dynamic repression, that concentrate upon a boy’s desire to sexually possess his mother, and kill his father...

, which argues that desire for the mother creates neuroses in their sons. Freud used the Greek myth of Oedipus to argue that people desire incest and must repress that desire. He claimed that children pass through several stages, including a stage in which they fixated on the mother as a sexual object.
That this "complex" is universal has long since been disputed. Even if it were true, that would not explain those neuroses in daughters, but only in sons. While it is true that sexual confusion CAN be aberrative in a few cases, there is no credible evidence to suggest that it is a universal scenario. While Freud was correct in labeling the various symptoms behind most compulsions, phobias and disorders, he was largely incorrect in his theories regarding the etiology of what he identified.

French psychoanalyst and psychiatrist Jacques Lacan
Jacques Lacan
Jacques Marie Émile Lacan was a French psychoanalyst and psychiatrist who made prominent contributions to psychoanalysis and philosophy, and has been called "the most controversial psycho-analyst since Freud". Giving yearly seminars in Paris from 1953 to 1981, Lacan influenced France's...

 (1901–1981) argues that desire first occurs during a "mirror phase" of a baby's development, when the baby sees an image of wholeness in a mirror which gives them a desire for that being. As a person matures, Lacan claims that they still feel separated from themselves by language, which is incomplete, and so a person continually strives to become whole. He uses the term "jouissance
Jouissance
The term jouissance, in French, denotes "pleasure" or "enjoyment." The term has a sexual connotation lacking in the English word "enjoyment", and is therefore left untranslated in English editions of the works of Jacques Lacan. In his Seminar "The Ethics of Psychoanalysis" Lacan develops his...

" to refer to the lost object or feeling of absence which a person believes to be unobtainable. For more details on the Lacanian conception of desire, see desire (psychoanalysis)

In marketing

In the field of marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

, desire is the human appetite for a given object of attention. Desire for a product is stimulated by advertising, which attempts to give buyers a sense of lack or wanting. In store retailing, merchants attempt to increase the desire of the buyer by showcasing the product attractively, in the case of clothes or jewellery, or, for food stores, by offering samples. With print, TV, and radio advertising, desire is created by giving the potential buyer a sense of lacking ("Are you still driving that old car?") or by associating the product with desirable attributes, either by showing a celebrity using or wearing the product, or by giving the product a "halo effect" by showing attractive models with the product. Nike's "Just Do It" ads for sports shoes are appealing to consumers' desires for self-betterment.

In some cases, the potential buyer already has the desire for the product before they enter the store, as in the case of a decorating buff entering their favorite furniture store. The role of the salespeople in these cases is simply to guide the customer towards making a choice; they do not have to try to "sell" the general idea of making a purchase, because the customer already wants the products. In other cases, the potential buyer does not have a desire for the product or service, and so the company has to create the sense of desire. An example of this situation is for life insurance. Most young adults are not thinking about dying, so they are not naturally thinking about how they need to have accidental death insurance. Life insurance companies, though, have managed to create a desire for life insurance with advertising that shows pictures of children and asks "If anything happens to you, who will pay for the children's upkeep?".

Another example is personal hygiene products, such as anti-dandruff shampoo and mouthwash. Prior to the introduction of commercials advertising anti-dandruff shampoo or mouthwash, it is unlikely that consumers had an intrinsic desire to use these products. However, after seeing commercials depicting the social undesirability of flakes on the shoulder, or of bad breath, it created a desire to resolve these fears. Marketing theorists call desire the third stage in the hierarchy of effects, which occurs when the buyer develops a sense that if they felt the need for the type of product in question, the advertised product is what would quench their desire.

Fiction

The theme of desire is at the core of the romance novel. Novels which are based around the theme of desire, which can range from a long aching feeling to an unstoppable torrent, include Madame Bovary
Madame Bovary
Madame Bovary is Gustave Flaubert's first published novel and is considered his masterpiece. The story focuses on a doctor's wife, Emma Bovary, who has adulterous affairs and lives beyond her means in order to escape the banalities and emptiness of provincial life...

by Gustave Flaubert
Gustave Flaubert
Gustave Flaubert was a French writer who is counted among the greatest Western novelists. He is known especially for his first published novel, Madame Bovary , and for his scrupulous devotion to his art and style.-Early life and education:Flaubert was born on December 12, 1821, in Rouen,...

; Love in the Time of Cholera
Love in the Time of Cholera
Love in the Time of Cholera is a novel by Nobel Prize winning Colombian author Gabriel García Márquez first published in the Spanish language during 1985. Alfred A. Knopf published the English translation during 1988...

by Gabriel Garcia Marquez
Gabriel García Márquez
Gabriel José de la Concordia García Márquez is a Colombian novelist, short-story writer, screenwriter and journalist, known affectionately as Gabo throughout Latin America. He is considered one of the most significant authors of the 20th century. He was awarded the Nobel Prize in Literature in...

; the sensual, yet controversial novel Lolita
Lolita
Lolita is a novel by Vladimir Nabokov, first written in English and published in 1955 in Paris and 1958 in New York, and later translated by the author into Russian...

by Vladimir Nabokov
Vladimir Nabokov
Vladimir Vladimirovich Nabokov was a multilingual Russian novelist and short story writer. Nabokov wrote his first nine novels in Russian, then rose to international prominence as a master English prose stylist...

; Jane Eyre
Jane Eyre
Jane Eyre is a novel by English writer Charlotte Brontë. It was published in London, England, in 1847 by Smith, Elder & Co. with the title Jane Eyre. An Autobiography under the pen name "Currer Bell." The first American edition was released the following year by Harper & Brothers of New York...

by Charlotte Brontë, and Dracula
Dracula
Dracula is an 1897 novel by Irish author Bram Stoker.Famous for introducing the character of the vampire Count Dracula, the novel tells the story of Dracula's attempt to relocate from Transylvania to England, and the battle between Dracula and a small group of men and women led by Professor...

by Bram Stoker
Bram Stoker
Abraham "Bram" Stoker was an Irish novelist and short story writer, best known today for his 1897 Gothic novel Dracula...

. Brontë's characterization of Jane Eyre depicts her as torn by an inner conflict between reason and desire, because "customs" and "conventionalities" stand in the way of her romantic desires. E.M. Forster's novels use homoerotic codes to describe same-sex desire and longing. Close male friendships with subtle homoerotic undercurrents occur in every novel, which subverts the conventional, heterosexual plot of the novels. In the gothic-themed Dracula
Dracula
Dracula is an 1897 novel by Irish author Bram Stoker.Famous for introducing the character of the vampire Count Dracula, the novel tells the story of Dracula's attempt to relocate from Transylvania to England, and the battle between Dracula and a small group of men and women led by Professor...

, Stoker depicts the theme of desire which is coupled with fear. When the Lucy character is seduced by Dracula, she describes her sensations in the graveyard as a mixture of fear and blissful emotion.

Poet W.B. Yeats depicts the positive and negative aspects of desire in his poems such as “The Rose for the World,” “Adam’s Curse,” “No Second Troy,” “All Things can Tempt me,” and “Meditations in Time of Civil War” . Some poems depict desire as a poison for the soul; Yeats worked through his desire for his beloved, Maud Gonne, and realized that “Our longing, our craving, our thirsting for something other than Reality is what dissatisfies us”. In “The Rose for the World,” he admires her beauty, but feels pain because he cannot be with her. In the poem “No Second Troy,” Yeats overflows with anger and bitterness because of their unrequited love. Poet T. S. Eliot
T. S. Eliot
Thomas Stearns "T. S." Eliot OM was a playwright, literary critic, and arguably the most important English-language poet of the 20th century. Although he was born an American he moved to the United Kingdom in 1914 and was naturalised as a British subject in 1927 at age 39.The poem that made his...

 dealt with the themes of desire and homoeroticism in his poetry, prose and drama. Other poems on the theme of desire include John Donne
John Donne
John Donne 31 March 1631), English poet, satirist, lawyer, and priest, is now considered the preeminent representative of the metaphysical poets. His works are notable for their strong and sensual style and include sonnets, love poetry, religious poems, Latin translations, epigrams, elegies, songs,...

's poem "To His Mistress Going to Bed", Carol Ann Duffy
Carol Ann Duffy
Carol Ann Duffy, CBE, FRSL is a Scottish poet and playwright. She is Professor of Contemporary Poetry at the Manchester Metropolitan University, and was appointed Britain's poet laureate in May 2009...

's longings in "Warming Her Pearls; Ted Hughes
Ted Hughes
Edward James Hughes OM , more commonly known as Ted Hughes, was an English poet and children's writer. Critics routinely rank him as one of the best poets of his generation. Hughes was British Poet Laureate from 1984 until his death.Hughes was married to American poet Sylvia Plath, from 1956 until...

' "Lovesong" about the savage intensity of desire; and Wendy Cope
Wendy Cope
Wendy Cope, OBE is an award-winning contemporary English poet. She read history at St Hilda's College, Oxford. She now lives in Ely with the poet Lachlan Mackinnon.-Biography:...

's humorous poem "Song".

Philippe Borgeaud's novels analyse how emotions such as erotic desire and seduction are connected to fear and wrath by examining cases where people are worried about issues of impurity, sin, and shame.

Film

Just as desire is central to the written fiction genre of romance, it is the central theme of melodrama
Melodrama
The term melodrama refers to a dramatic work that exaggerates plot and characters in order to appeal to the emotions. It may also refer to the genre which includes such works, or to language, behavior, or events which resemble them...

 films, which are a subgenre of the drama film
Drama film
A drama film is a film genre that depends mostly on in-depth development of realistic characters dealing with emotional themes. Dramatic themes such as alcoholism, drug addiction, infidelity, moral dilemmas, racial prejudice, religious intolerance, poverty, class divisions, violence against women...

. Like drama, a melodrama depends mostly on in-depth character development, interaction, and highly emotional themes. Melodramatic films tend to use plots that appeal to the heightened emotions of the audience. Melodramatic plots often deal with "crises of human emotion, failed romance or friendship, strained familial situations, tragedy, illness, neuroses, or emotional and physical hardship." Film critics sometimes use the term "pejoratively to connote an unrealistic, bathos-filled, campy tale of romance or domestic situations with stereotypical characters (often including a central female character) that would directly appeal to feminine audiences." Also called "women's movies", "weepies", tearjerkers, or "chick flicks".

“Melodrama…is Hollywood’s fairly consistent way of treating desire and subject identity”, as can be seen in well-known films such as Gone with the Wind
Gone with the Wind (film)
Gone with the Wind is a 1939 American historical epic film adapted from Margaret Mitchell's Pulitzer-winning 1936 novel of the same name. It was produced by David O. Selznick and directed by Victor Fleming from a screenplay by Sidney Howard...

, in which "desire is the driving force for both Scarlett and the hero, Rhett". Scarlett desires love, money, the attention of men, and the vision of being a virtuous “true lady”. Rhett Butler desires to be with Scarlett, which builds to a burning longing that is ultimately his undoing, because Scarlett keeps refuses his advances; when she finally confesses her secret desire, Rhett is worn out and his longing is spent.

In Cathy Cupitt's article on "Desire and Vision in Blade Runner", she argues that film, as a "visual narrative form, plays with the voyeuristic desires of its audience". Focusing on the dystopian 1980s science fiction film Blade Runner
Blade Runner
Blade Runner is a 1982 American science fiction film directed by Ridley Scott and starring Harrison Ford, Rutger Hauer, and Sean Young. The screenplay, written by Hampton Fancher and David Peoples, is loosely based on the novel Do Androids Dream of Electric Sheep? by Philip K...

, she calls the film an "Object of Visual Desire", in which it plays to an "expectation of an audience's delight in visual texture, with the 'retro-fitted' spectacle of the post-modern city to ogle" and with the use of the "motif of the 'eye'". In the film, "desire is a key motivating influence on the narrative of the film, both in the 'real world', and within the text."

Further reading

  • Marks, Joel. The Ways of Desire: New Essays in Philosophical Psychology on the Concept of Wanting. Transaction Publishers, 1986
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