DeskSite is a privately held media company based in Orange County, California. The company operates a video advertising network expressly designed to target television budgets from national advertisers. Instead of streaming video in real-time over the Internet, video content is downloaded in advance and made available for playback only after the entire video has finished downloading, enabling far higher video resolution and permitting offline playback.

History

DeskSite was founded by Richard Gillam

Richard Gillam

Richard James Gillam is an American entrepreneur, former U.S. Marine, and was formerly ranked as one of the top 10 pairs figure skaters in America.-Business:...

. The first several years were spent designing, testing, and deploying various beta versions of the technologies and the business models.

The company’s legal name is QDOS, Inc. DBA DeskSite. QDOS stands for Quick & Dirty Operating System, the original name for the 86-DOS operating system. DeskSite was derived from combining the words desktop and website. DeskSite is both the company name as well as the name of their consumer-facing software application.

Notable events

The company initially provided products to Universal Music Group

Universal Music Group

Universal Music Group is an American music group, the largest of the "big four" record companies by its commanding market share and its multitude of global operations...

 for several of their largest acts, including Eminem

Eminem

Marshall Bruce Mathers III , better known by his stage name Eminem or his alter ego Slim Shady, is an American rapper, record producer, songwriter and actor. Eminem's popularity brought his group project, D12, to mainstream recognition...

 and 50 Cent

50 Cent

Curtis James Jackson III , better known by his stage name 50 Cent, is an American rapper, entrepreneur, investor, record producer, and actor. He rose to fame with the release of his albums Get Rich or Die Tryin and The Massacre . Get Rich or Die Tryin has been certified eight times platinum by...

. Their client list includes additional record labels and sports franchises.

Business Summary

The company builds and promotes individual software applications customized around a particular entertainment brand, and then delivers HD video content via these software portals directly to consumer desktops, thus bypassing email and websites. DeskSite uses "Push media"

Push technology

Push technology, or server push, describes a style of Internet-based communication where the request for a given transaction is initiated by the publisher or central server...

 concepts.

Video entertainment is specialized on an application by application basis, and includes offerings from sports teams, music artists, comedy acts, etc.

By aggregating ad space across a large number of these desktop video channels (spanning various entertainment brands and categories), the company can broadcast video commercials to millions of consumers simultaneously, similar to network television.

Offices

The company’s headquarters are in Aliso Viejo, California

Aliso Viejo, California

Aliso Viejo is a city in Orange County, California. It had a population of 47,823 as of the 2010 census, up from 40,166 as of the 2000 census. It became Orange County's 34th city on July 1, 2001, the only city in the county to incorporate since 2000...

, with technology offices in Mumbai, India, and marketing offices in Los Angeles, California

Los Angeles, California

Los Angeles , with a population at the 2010 United States Census of 3,792,621, is the most populous city in California, USA and the second most populous in the United States, after New York City. It has an area of , and is located in Southern California...

.

Directors

DeskSite's board of directors include Peter Farrelly

Peter Farrelly

Peter John Farrelly is an American film director, screenwriter, producer and novelist. The Farrelly Brothers are mostly famous for directing and producing gross-out humor romantic comedy films such as, Dumb and Dumber, Me, Myself and Irene, There's Something About Mary and The Heartbreak...

, Richard Gillam

Richard Gillam

Richard James Gillam is an American entrepreneur, former U.S. Marine, and was formerly ranked as one of the top 10 pairs figure skaters in America.-Business:...

 (Chairman), Joe Pytka

Joe Pytka

Joe Pytka is a famous American television commercial director and restaurateur. He has directed over 5,000 TV commercials and owned a French Bistro called Bastide that was in operation for over 9 years in the West Hollywood area...

, Mark Handler, Sid Ganis

Sid Ganis

Sidney Ganis is a Greek-American motion picture executive and producer who has produced such films as Deuce Bigalow: Male Gigolo, Big Daddy, Mr. Deeds, The Master of Disguise and Akeelah and the Bee. On August 23, 2005 he was elected President of the Academy of Motion Picture Arts and Sciences...

, and Leigh Steinberg

Leigh Steinberg

Leigh William Steinberg is an American sports agent and sports lawyer. His client list has included Steve Bartkowski, Steve Young, Troy Aikman, Warren Moon, Bruce Smith, Thurman Thomas, Kordell Stewart, Jeff George, Ben Roethlisberger, Myron Rolle, Matt Leinart, Mark Brunell, Ricky Williams,...

.