Destination Earth
Encyclopedia
Destination Earth is a 1956 promotional
cartoon
created by John Sutherland. The 14 minute short explains the fundamentals of the petroleum industry
and how petroleum products enrich everyday life in the United States of America, as well as the benefits of a free market economy
.
A brief clip from the short was featured in the critically acclaimed 2003 documentary film The Corporation.
. The Martian sets off and lands in the United States. He ventures into a nearby city and becomes awestruck when he sees average citizens with "powerful and reliable automobiles" that make their daily lives easier. The Martian then enters a library and researches the "secrets" the remarkable power source. The Martian triumphantly returns to Mars
with stolen library books on the oil industry. After reading from them the population of Mars deserts Ogg and sets up their own oil companies. The short ends with the slogan "destination unlimited" written across the screen.
Promotion (marketing)
Promotion is one of the four elements of marketing mix . It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision....
cartoon
Cartoon
A cartoon is a form of two-dimensional illustrated visual art. While the specific definition has changed over time, modern usage refers to a typically non-realistic or semi-realistic drawing or painting intended for satire, caricature, or humor, or to the artistic style of such works...
created by John Sutherland. The 14 minute short explains the fundamentals of the petroleum industry
Petroleum industry
The petroleum industry includes the global processes of exploration, extraction, refining, transporting , and marketing petroleum products. The largest volume products of the industry are fuel oil and gasoline...
and how petroleum products enrich everyday life in the United States of America, as well as the benefits of a free market economy
Market economy
A market economy is an economy in which the prices of goods and services are determined in a free price system. This is often contrasted with a state-directed or planned economy. Market economies can range from hypothetically pure laissez-faire variants to an assortment of real-world mixed...
.
A brief clip from the short was featured in the critically acclaimed 2003 documentary film The Corporation.
Plot
Destination Earth begins with the emperor Ogg (reminiscent of Stalin) sending a bumbling subordinate Martian on a mission to Earth to find a better power source for his royal limousineLimousine
A limousine is a luxury sedan or saloon car, especially one with a lengthened wheelbase or driven by a chauffeur. The chassis of a limousine may have been extended by the manufacturer or by an independent coachbuilder. These are called "stretch" limousines and are traditionally black or white....
. The Martian sets off and lands in the United States. He ventures into a nearby city and becomes awestruck when he sees average citizens with "powerful and reliable automobiles" that make their daily lives easier. The Martian then enters a library and researches the "secrets" the remarkable power source. The Martian triumphantly returns to Mars
Mars
Mars is the fourth planet from the Sun in the Solar System. The planet is named after the Roman god of war, Mars. It is often described as the "Red Planet", as the iron oxide prevalent on its surface gives it a reddish appearance...
with stolen library books on the oil industry. After reading from them the population of Mars deserts Ogg and sets up their own oil companies. The short ends with the slogan "destination unlimited" written across the screen.