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Deutsche Post (brand)
Encyclopedia
Deutsche Post is a brand
of Deutsche Post AG
used for its domestic mail services in Germany
. The services offered under the brand are those of a traditional mail
service, making the brand the successor of the former state-owned mail monopoly, Deutsche Bundespost
. As of 2008, the monopoly for Deutsche Post on these services has expired.
Most businesses unrelated to traditional mail services have been switched over to the DHL
brand acquired with the original DHL company. The group uses the name Deutsche Post DHL.
Other services within the Mail division, such as Parcel Germany and Global Mail, use the DHL
brand.
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
of Deutsche Post AG
Deutsche Post
Deutsche Post AG, operating under the trade name Deutsche Post DHL, is the world's largest logistics group. With its headquarters in Bonn, the corporation has 467,088 employees in more than 220 countries and territories worldwide and generated revenue of € 51.48 billion in 2010...
used for its domestic mail services in Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
. The services offered under the brand are those of a traditional mail
Mail
Mail, or post, is a system for transporting letters and other tangible objects: written documents, typically enclosed in envelopes, and also small packages are delivered to destinations around the world. Anything sent through the postal system is called mail or post.In principle, a postal service...
service, making the brand the successor of the former state-owned mail monopoly, Deutsche Bundespost
Deutsche Bundespost
The Deutsche Bundespost was created in 1947 as a successor to the Reichspost . Between 1947 and 1950 the enterprise was called Deutsche Post...
. As of 2008, the monopoly for Deutsche Post on these services has expired.
Most businesses unrelated to traditional mail services have been switched over to the DHL
DHL
DHL Express is a division of the German logistics company Deutsche Post providing international express mail services. DHL is a world market leader in sea and air mail....
brand acquired with the original DHL company. The group uses the name Deutsche Post DHL.
Products
The group currently offers the following services under the brand, all within its Mail division:- Mail Communication handles the domestic mail service (except parcels).
- Press Services handles domestic distribution of print products (newspapers and magazines).
- Retail Outlets operates domestic retail outlets (post officePost officeA post office is a facility forming part of a postal system for the posting, receipt, sorting, handling, transmission or delivery of mail.Post offices offer mail-related services such as post office boxes, postage and packaging supplies...
s), which offer a complete array of letter mail, parcel and Postbank services. - Dialogue Marketing provides services for direct marketingDirect marketingDirect marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional...
such as market research and address verification.
Other services within the Mail division, such as Parcel Germany and Global Mail, use the DHL
DHL
DHL Express is a division of the German logistics company Deutsche Post providing international express mail services. DHL is a world market leader in sea and air mail....
brand.