Dex One
Encyclopedia
Dex One Corporation provides online, mobile and print search marketing via their DexKnows.com website, print yellow pages directories and pay-per-click ad networks in the U.S.
, contracting with Bell System
firms such as New York Telephone
, Wisconsin Telephone, and Cincinnati Suburban Telephone Co.
In 1917, The Reuben H. Donnelley Company was incorporated and moved to New York City
, retaining some offices in Chicago
. In 1925, Donnelley died, leaving behind his company which continued to contract with the Bell System
to publish telephone directories.
In 1961, Dun & Bradstreet Corp
merged with R.H. Donnelley with R.H. Donnelley becoming a wholly owned subsidiary.
, the company began a series of partnerships with several telephone companies to publish directories. Around this time, competition started with other phone companies to provide directories.
From 1980-1985, RHD began a partnership with United Telephone (Sprint
), called Uni-Don, to publish telephone directories to customers in Central Florida
.
In 1986, it contracts with NYNEX
to become its directory sales agent. The same year, RHD starts publishing directories in Delaware
, New Jersey
, and Pennsylvania
in competition with Bell Atlantic, although a lot of these areas have since been sold off to Yellow Book.
In 1988, it forms Cen-Don with Centel (now part of CenturyLink
) to publish telephone directories in Florida
, Illinois
, Iowa
, Minnesota
, Nevada
, North Carolina
, Ohio
and Virginia
. Venture One is formed with Southwestern Bell Corporation, which publishes directories in competition with Bell Atlantic in Baltimore, MD and Washington, D.C.
In 1990, DonTech is formed with Ameritech
to publish telephone directories in Illinois and northwest Indiana
.
spun off R. H. Donnelley into a separate, publicly-traded company beginning to trade under RHD on the NYSE under the "RHD" symbol.
In 2002, RHD acquired Sprint Directory Publishing, the publishing unit of Sprint Corp.
R. H. Donnelley Publishing & Advertising, Inc., the division of R. H. Donnelley that publishes directories under the EMBARQ Yellow Pages name, was acquired from the Sprint Corporation in 2003 as Sprint Publishing & Advertising, Inc., Directories America, Inc. and Centel Directories LLC.
In 2004, RHD acquires the directory publishing business of SBC Communications in Illinois
and northwest Indiana
, along with the SBC interest in DonTech. As a result, R. H. Donnelley gained a 50-year licensing agreement to use the SBC Yellow Pages name on all directories published for SBC Illinois customers. Following the AT&T
merger, the directories were known as "AT&T Yellow Pages published by R. H. Donnelley".
In 2006, following its spinoff from Sprint Nextel
, R. H. Donnelley directories in former Sprint areas became the Embarq
Yellow Pages.
In 2006, RHD completed its acquisition of Dex Media
, which had been spun off from Qwest
in 2002-2003. Following the acquisition, RHD became the third largest directory publisher in the United States
.
In January 2007, RHD bought Local Launch Search Marketing to add strength its online marketing division for its yellow pages.
In July 2007, RHD bought Business.com.
On December 31, 2008, the New York Stock Exchange
(NYSE) suspended trading of R.H. Donnelley because the company's market capitalization was less than $25 million for 30 consecutive trading days, which failed to meet the Exchange's Continued listing standards. As a result of this suspension, R.H. Donnelley began trading its common stock over-the-counter (OTC) on the Pink Sheets
beginning on January 2, 2009 under the symbol RHDC.
In June 2009, R.H. Donnelley and its subsidiaries, Inc. filed for bankruptcy. In February 2010, R.H. Donnelley Corporation emerged from bankruptcy as Dex One Corporation.
On February 1, 2010, the New York Stock Exchange (NYSE) started trading 50 million Dex One Corporation shares under the "DEXO" ticker symbol.
History
Dex One Corporation was formed in February 2010. It was previously the R. H. Donnelley Company, which was founded in 1886 by Reuben H. Donnelley, son of RR Donnelley founder Richard R. Donnelley, as The Chicago Directory Company. Donnelley primarily contracted with The Chicago Telephone Company to publish telephone directories for Chicago Telephone customers. In 1906, however, Donnelley would venture outside ChicagoChicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...
, contracting with Bell System
Bell System
The Bell System was the American Bell Telephone Company and then, subsequently, AT&T led system which provided telephone services to much of the United States and Canada from 1877 to 1984, at various times as a monopoly. In 1984, the company was broken up into separate companies, by a U.S...
firms such as New York Telephone
New York Telephone
The New York Telephone Company was organized in 1896, taking over the New York City operations of the American Bell Telephone Company.-Predecessor companies:...
, Wisconsin Telephone, and Cincinnati Suburban Telephone Co.
Cincinnati Bell
Cincinnati Bell is the dominant telephone company for Cincinnati, Ohio, and its nearby suburbs in the U.S. states of Ohio, Indiana and Kentucky. The parent company is named Cincinnati Bell Inc. Its incumbent local exchange carrier subsidiary uses the name Cincinnati Bell Telephone Company LLC,...
In 1917, The Reuben H. Donnelley Company was incorporated and moved to New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
, retaining some offices in Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...
. In 1925, Donnelley died, leaving behind his company which continued to contract with the Bell System
Bell System
The Bell System was the American Bell Telephone Company and then, subsequently, AT&T led system which provided telephone services to much of the United States and Canada from 1877 to 1984, at various times as a monopoly. In 1984, the company was broken up into separate companies, by a U.S...
to publish telephone directories.
In 1961, Dun & Bradstreet Corp
Dun & Bradstreet
Dun & Bradstreet is a Fortune 500 public company headquartered in Short Hills, New Jersey, USA that provides information on businesses and corporations for use in credit decisions, B2B marketing and supply chain management...
merged with R.H. Donnelley with R.H. Donnelley becoming a wholly owned subsidiary.
Partnerships
Following its merger with D&BDun & Bradstreet
Dun & Bradstreet is a Fortune 500 public company headquartered in Short Hills, New Jersey, USA that provides information on businesses and corporations for use in credit decisions, B2B marketing and supply chain management...
, the company began a series of partnerships with several telephone companies to publish directories. Around this time, competition started with other phone companies to provide directories.
From 1980-1985, RHD began a partnership with United Telephone (Sprint
Sprint Nextel
Sprint Nextel Corporation is an American telecommunications company based in Overland Park, Kansas. The company owns and operates Sprint, the third largest wireless telecommunications network in the United States, with 53.4 million customers, behind Verizon Wireless and AT&T Mobility...
), called Uni-Don, to publish telephone directories to customers in Central Florida
Florida
Florida is a state in the southeastern United States, located on the nation's Atlantic and Gulf coasts. It is bordered to the west by the Gulf of Mexico, to the north by Alabama and Georgia and to the east by the Atlantic Ocean. With a population of 18,801,310 as measured by the 2010 census, it...
.
In 1986, it contracts with NYNEX
NYNEX
NYNEX Corporation was a telephone company that served five New England states as well as most of New York state, except the Rochester area, from 1984 through 1997....
to become its directory sales agent. The same year, RHD starts publishing directories in Delaware
Delaware
Delaware is a U.S. state located on the Atlantic Coast in the Mid-Atlantic region of the United States. It is bordered to the south and west by Maryland, and to the north by Pennsylvania...
, New Jersey
New Jersey
New Jersey is a state in the Northeastern and Middle Atlantic regions of the United States. , its population was 8,791,894. It is bordered on the north and east by the state of New York, on the southeast and south by the Atlantic Ocean, on the west by Pennsylvania and on the southwest by Delaware...
, and Pennsylvania
Pennsylvania
The Commonwealth of Pennsylvania is a U.S. state that is located in the Northeastern and Mid-Atlantic regions of the United States. The state borders Delaware and Maryland to the south, West Virginia to the southwest, Ohio to the west, New York and Ontario, Canada, to the north, and New Jersey to...
in competition with Bell Atlantic, although a lot of these areas have since been sold off to Yellow Book.
In 1988, it forms Cen-Don with Centel (now part of CenturyLink
CenturyLink
CenturyLink, Inc. is a United States telecommunications firm, headquartered in Monroe, Louisiana. The company, founded as Central Telephone & Electronics Corporation in 1968, later changed its name to Century Telephone Enterprises, Inc. in 1971, and then was called CenturyTel, Inc. from 1999 to 2010...
) to publish telephone directories in Florida
Florida
Florida is a state in the southeastern United States, located on the nation's Atlantic and Gulf coasts. It is bordered to the west by the Gulf of Mexico, to the north by Alabama and Georgia and to the east by the Atlantic Ocean. With a population of 18,801,310 as measured by the 2010 census, it...
, Illinois
Illinois
Illinois is the fifth-most populous state of the United States of America, and is often noted for being a microcosm of the entire country. With Chicago in the northeast, small industrial cities and great agricultural productivity in central and northern Illinois, and natural resources like coal,...
, Iowa
Iowa
Iowa is a state located in the Midwestern United States, an area often referred to as the "American Heartland". It derives its name from the Ioway people, one of the many American Indian tribes that occupied the state at the time of European exploration. Iowa was a part of the French colony of New...
, Minnesota
Minnesota
Minnesota is a U.S. state located in the Midwestern United States. The twelfth largest state of the U.S., it is the twenty-first most populous, with 5.3 million residents. Minnesota was carved out of the eastern half of the Minnesota Territory and admitted to the Union as the thirty-second state...
, Nevada
Nevada
Nevada is a state in the western, mountain west, and southwestern regions of the United States. With an area of and a population of about 2.7 million, it is the 7th-largest and 35th-most populous state. Over two-thirds of Nevada's people live in the Las Vegas metropolitan area, which contains its...
, North Carolina
North Carolina
North Carolina is a state located in the southeastern United States. The state borders South Carolina and Georgia to the south, Tennessee to the west and Virginia to the north. North Carolina contains 100 counties. Its capital is Raleigh, and its largest city is Charlotte...
, Ohio
Ohio
Ohio is a Midwestern state in the United States. The 34th largest state by area in the U.S.,it is the 7th‑most populous with over 11.5 million residents, containing several major American cities and seven metropolitan areas with populations of 500,000 or more.The state's capital is Columbus...
and Virginia
Virginia
The Commonwealth of Virginia , is a U.S. state on the Atlantic Coast of the Southern United States. Virginia is nicknamed the "Old Dominion" and sometimes the "Mother of Presidents" after the eight U.S. presidents born there...
. Venture One is formed with Southwestern Bell Corporation, which publishes directories in competition with Bell Atlantic in Baltimore, MD and Washington, D.C.
Washington, D.C.
Washington, D.C., formally the District of Columbia and commonly referred to as Washington, "the District", or simply D.C., is the capital of the United States. On July 16, 1790, the United States Congress approved the creation of a permanent national capital as permitted by the U.S. Constitution....
In 1990, DonTech is formed with Ameritech
Ameritech
AT&T Teleholdings, Inc., formerly known as Ameritech Corporation , was a U.S. telecommunications company that arose out of the 1984 AT&T divestiture. Ameritech was one of the seven Regional Bell Operating Companies that was created following the breakup of the Bell System...
to publish telephone directories in Illinois and northwest Indiana
Indiana
Indiana is a US state, admitted to the United States as the 19th on December 11, 1816. It is located in the Midwestern United States and Great Lakes Region. With 6,483,802 residents, the state is ranked 15th in population and 16th in population density. Indiana is ranked 38th in land area and is...
.
Public Offering
On July 1, 1998, D&BDun & Bradstreet
Dun & Bradstreet is a Fortune 500 public company headquartered in Short Hills, New Jersey, USA that provides information on businesses and corporations for use in credit decisions, B2B marketing and supply chain management...
spun off R. H. Donnelley into a separate, publicly-traded company beginning to trade under RHD on the NYSE under the "RHD" symbol.
In 2002, RHD acquired Sprint Directory Publishing, the publishing unit of Sprint Corp.
R. H. Donnelley Publishing & Advertising, Inc., the division of R. H. Donnelley that publishes directories under the EMBARQ Yellow Pages name, was acquired from the Sprint Corporation in 2003 as Sprint Publishing & Advertising, Inc., Directories America, Inc. and Centel Directories LLC.
In 2004, RHD acquires the directory publishing business of SBC Communications in Illinois
Illinois
Illinois is the fifth-most populous state of the United States of America, and is often noted for being a microcosm of the entire country. With Chicago in the northeast, small industrial cities and great agricultural productivity in central and northern Illinois, and natural resources like coal,...
and northwest Indiana
Indiana
Indiana is a US state, admitted to the United States as the 19th on December 11, 1816. It is located in the Midwestern United States and Great Lakes Region. With 6,483,802 residents, the state is ranked 15th in population and 16th in population density. Indiana is ranked 38th in land area and is...
, along with the SBC interest in DonTech. As a result, R. H. Donnelley gained a 50-year licensing agreement to use the SBC Yellow Pages name on all directories published for SBC Illinois customers. Following the AT&T
AT&T
AT&T Inc. is an American multinational telecommunications corporation headquartered in Whitacre Tower, Dallas, Texas, United States. It is the largest provider of mobile telephony and fixed telephony in the United States, and is also a provider of broadband and subscription television services...
merger, the directories were known as "AT&T Yellow Pages published by R. H. Donnelley".
In 2006, following its spinoff from Sprint Nextel
Sprint Nextel
Sprint Nextel Corporation is an American telecommunications company based in Overland Park, Kansas. The company owns and operates Sprint, the third largest wireless telecommunications network in the United States, with 53.4 million customers, behind Verizon Wireless and AT&T Mobility...
, R. H. Donnelley directories in former Sprint areas became the Embarq
Embarq
Embarq Corporation was the largest independent local exchange carrier in the United States , serving customers in 18 states and providing local, long distance, high-speed data and wireless services to residential and business customers...
Yellow Pages.
In 2006, RHD completed its acquisition of Dex Media
Dex Media
Dex Media, Inc. was a print and interactive marketing company. It was acquired by R.H. Donnelley, which became Dex One Corporation in February 2010...
, which had been spun off from Qwest
Qwest
Qwest Communications International, Inc. was a large United States telecommunications carrier. Qwest provided local service in 14 western U.S. states: Arizona, Colorado, Idaho, Iowa, Minnesota, Montana, Nebraska, New Mexico, North Dakota, Oregon, South Dakota, Utah, Washington, and Wyoming.On April...
in 2002-2003. Following the acquisition, RHD became the third largest directory publisher in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
.
In January 2007, RHD bought Local Launch Search Marketing to add strength its online marketing division for its yellow pages.
In July 2007, RHD bought Business.com.
On December 31, 2008, the New York Stock Exchange
New York Stock Exchange
The New York Stock Exchange is a stock exchange located at 11 Wall Street in Lower Manhattan, New York City, USA. It is by far the world's largest stock exchange by market capitalization of its listed companies at 13.39 trillion as of Dec 2010...
(NYSE) suspended trading of R.H. Donnelley because the company's market capitalization was less than $25 million for 30 consecutive trading days, which failed to meet the Exchange's Continued listing standards. As a result of this suspension, R.H. Donnelley began trading its common stock over-the-counter (OTC) on the Pink Sheets
Pink Sheets
OTC Markets Group, Inc., informally known as "Pink Sheets", is a private company that provides services to the U.S. over-the-counter securities market including electronic quotations, trading, messaging, and information platforms. According to the U.S. Securities and Exchange Commission, OTC...
beginning on January 2, 2009 under the symbol RHDC.
In June 2009, R.H. Donnelley and its subsidiaries, Inc. filed for bankruptcy. In February 2010, R.H. Donnelley Corporation emerged from bankruptcy as Dex One Corporation.
On February 1, 2010, the New York Stock Exchange (NYSE) started trading 50 million Dex One Corporation shares under the "DEXO" ticker symbol.
Today
Dex One Corporation is a leading marketing services company that helps local businesses reach their potential customers. Locally based marketing consultants offer personalized marketing consulting services and exposure across a broad network of local marketing products, including print, online and mobile yellow pages and search solutions, as well as major search engines.See also
- Dex MediaDex MediaDex Media, Inc. was a print and interactive marketing company. It was acquired by R.H. Donnelley, which became Dex One Corporation in February 2010...
- R. H. Donnelley Publishing & Advertising
- RR Donnelley - otherwise unrelated company founded by the father of Reuben H. Donnelley