Dia (supermarket chain)
Encyclopedia
Día is the trading name of Distribuidora Internacional de Alimentación, S.A., a Spanish international hard-discount supermarket
chain which since 2000 is part of the Carrefour
Group but since 13 May 2011 has begun a legal process of separation as a listed company on the Madrid stockmarket. The independent company will be headed by Venezuelan-born Ana María Llopis, making it the largest Spanish company to be headed by a woman.
Dia is a discount supermarket chain which follows a policy of reduction of prices by means of minimizing operational costs. The furniture and decoration of the store are minimal. Costs are also reduced by limiting the choice of products to a narrow selection of European brand name and white-label Dia brand goods. The chain also sells small appliances. Its policy of communication is based on mass media campaigns as well as periodic flyers featuring products which are on special sale.
The Dia chain was created in Spain in 1979, and has undertaken an ambitious plan of international expansion with standard Dia stores in Argentina
, Brazil
, Spain
, Greece
and Turkey
, in Portugal
with "Minipreço
" stores (although until 2001 they had "Dia" stores) and in France
with "Ed" standard. In 2003 Dia opened stores in the People's Republic of China
, where the number of openings in a year reached 300 stores. The provided philosophy by Dia is adapt each store to the needs of the local population.
At the end of 2009 it has 6,475 stores, 46 warehouses of distribution and approximate 52,000 employees worldwide, with a turnover of 10,515 million Euros..
In Spain
, Dia operates 2,815 stores as of 2009 with 4,454 million euros in annual sales. Most of investment by Dia are in property but also it uses a formula of tax exemption in a proportion of 70/30.
Supermarket
A supermarket, a form of grocery store, is a self-service store offering a wide variety of food and household merchandise, organized into departments...
chain which since 2000 is part of the Carrefour
Carrefour
Carrefour S.A. is an international hypermarket chain headquartered in Levallois-Perret, France. It is one of the largest hypermarket chains in the world...
Group but since 13 May 2011 has begun a legal process of separation as a listed company on the Madrid stockmarket. The independent company will be headed by Venezuelan-born Ana María Llopis, making it the largest Spanish company to be headed by a woman.
Dia is a discount supermarket chain which follows a policy of reduction of prices by means of minimizing operational costs. The furniture and decoration of the store are minimal. Costs are also reduced by limiting the choice of products to a narrow selection of European brand name and white-label Dia brand goods. The chain also sells small appliances. Its policy of communication is based on mass media campaigns as well as periodic flyers featuring products which are on special sale.
The Dia chain was created in Spain in 1979, and has undertaken an ambitious plan of international expansion with standard Dia stores in Argentina
Argentina
Argentina , officially the Argentine Republic , is the second largest country in South America by land area, after Brazil. It is constituted as a federation of 23 provinces and an autonomous city, Buenos Aires...
, Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
, Spain
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...
, Greece
Greece
Greece , officially the Hellenic Republic , and historically Hellas or the Republic of Greece in English, is a country in southeastern Europe....
and Turkey
Turkey
Turkey , known officially as the Republic of Turkey , is a Eurasian country located in Western Asia and in East Thrace in Southeastern Europe...
, in Portugal
Portugal
Portugal , officially the Portuguese Republic is a country situated in southwestern Europe on the Iberian Peninsula. Portugal is the westernmost country of Europe, and is bordered by the Atlantic Ocean to the West and South and by Spain to the North and East. The Atlantic archipelagos of the...
with "Minipreço
Minipreço
thumb|right|Urban Minipreço store in [[Lourinhã]]Minipreço is a discount supermarket chain in Portugal, part of the Spanish Dia group and owned by the French supermarket company Carrefour. There were 534 stores across Portugal at the start of 2011, 1/3 of them franchises...
" stores (although until 2001 they had "Dia" stores) and in France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
with "Ed" standard. In 2003 Dia opened stores in the People's Republic of China
People's Republic of China
China , officially the People's Republic of China , is the most populous country in the world, with over 1.3 billion citizens. Located in East Asia, the country covers approximately 9.6 million square kilometres...
, where the number of openings in a year reached 300 stores. The provided philosophy by Dia is adapt each store to the needs of the local population.
At the end of 2009 it has 6,475 stores, 46 warehouses of distribution and approximate 52,000 employees worldwide, with a turnover of 10,515 million Euros..
In Spain
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...
, Dia operates 2,815 stores as of 2009 with 4,454 million euros in annual sales. Most of investment by Dia are in property but also it uses a formula of tax exemption in a proportion of 70/30.