Diana camera
Encyclopedia
Box camera
The box camera is, with the exception of the pin hole camera, a camera in its simplest form. The form of the classic box camera is no more than a cardboard or plastic box with a lens in one end and film at the other. A simple box camera has only a single element meniscus fixed focus lens and...
utilizing 120 rollfilm
120 film
120 is a film format for still photography introduced by Kodak for their Brownie No. 2 in 1901. It was originally intended for amateur photography but was later superseded in this role by 135 film...
. Most versions take 16 photographs per roll in a non-standard format of 4.2cm square using a simple plastic meniscus lens, although some are capable of 12 6 x 6cm exposures. Originally marketed as an inexpensive novelty gift item, the Diana was later used by professional photographers to take soft focus
Soft focus
In photography, soft focus is a lens flaw, in which the lens forms images that are blurred due to spherical aberration. A soft focus lens deliberately introduces spherical aberration in order to give the appearance of blurring the image while retaining sharp edges; it is not the same as an...
, impressionistic photographs somewhat reminiscent of the Pictorialist Period of artistic photography, but utilizing contemporary themes and concepts. Ten years after the Diana disappeared from the market, another inexpensive box camera of similar concept, the Holga
Holga
The Holga is a medium format 120 film toy camera, made in China, known for its low-fidelity aesthetic.The Holga's low-cost construction and simple meniscus lens often yields pictures that display vignetting, blur, light leaks, and other distortions...
, would also become the camera of choice of some professional photographers.
As a bottom market camera intended for novelty use, the Diana frequently suffers from light leaks, film advance issues, and other problems. However, its low-quality plastic lens has been celebrated for its artistic effects in photographs, normally resulting in a slightly blurred composition that can provide a 'dreamlike' quality to the print.
History
The Diana first appeared during the early 1960s as a inexpensive box camera sold by the Great Wall Plastic Factory of KowloonKowloon
Kowloon is an urban area in Hong Kong comprising the Kowloon Peninsula and New Kowloon. It is bordered by the Lei Yue Mun strait in the east, Mei Foo Sun Chuen and Stonecutter's Island in the west, Tate's Cairn and Lion Rock in the north, and Victoria Harbour in the south. It had a population of...
, Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
. Most were exported to the United States and the United Kingdom. In the United States, the Diana was imported by the Power Sales Company of Willow Grove, Pennsylvania. During the 1960s, Power Sales Company wholesaled the Diana by the case - 144 cameras - at about 50 cents U.S. per unit to a variety of retailers and promotional merchandisers.
Most Diana cameras were given away or sold for nominal sums as novelties or prizes at fairs, carnivals, product promotions, raffles, or other events. For a time, the camera was also regularly advertised for sale in various periodicals through mail order vendors. However, with the development of inexpensive, higher quality consumer cameras such as the Kodak Instamatic
Instamatic
The Instamatic was a series of inexpensive, easy-to-load 126 and 110 cameras made by Kodak beginning in 1963. The Instamatic was immensely successful, introducing a generation to low-cost photography and spawning numerous imitators....
, together with the declining popularity of rollfilm, demand for the Diana - even as a novelty gift - gradually disappeared. Production of the Diana, its clones, close copies, and variants is believed to have stopped in the 1970s, though similar 35 mm box cameras were produced for many years thereafter by various companies in Hong Kong and Taiwan for use as promotional items.
Characteristics and variants
The Diana is a very simply constructed box camera with a mechanical film advance, spring-loaded shutter, and a plastic viewfinder of questionable utility. It is constructed primarily of low-quality phenolic plastics of the type commonly found in toys imported from Asia during the 1960s. Because of wide variances in production quality, combined with a poorly designed camera body latching mechanism, Diana cameras are predisposed to light leaks onto the exposed film. If not desired, such leaks can be temporarily remedied by sealing the seams with light-proof tape after loading the film. The design of the Diana incorporates a crude lens that produces an image circleImage circle
The image circle, or circle of illumination, of a lens is the circular area in the image plane formed by the cone of light transmitted by the lens . Within this circle is the smaller circle for which image definition is acceptable, the circle of good definition ; however, some authors make no...
which only marginally covers the diagonal of a film frame. This marginal coverage field produces images with often pronounced vignetting
Vignetting
In photography and optics, vignetting is a reduction of an image's brightness or saturation at the periphery compared to the image center. The word vignette, from the same root as vine, originally referred to a decorative border in a book. Later, the word came to be used for a photographic...
. The poor quality of the plastic meniscus lens results in generally low contrast and resolution, odd color rendition, chromatic aberration, and blurred images. Additionally, the film spool may become loose or out of place when winding the film on to the next frame. Finally, the crude advance and shutter mechanism can result in images that are not properly centered or exposed.
Although these attributes are generally thought undesirable in a camera, various photographers and art photography schools have intentionally utilized these characteristics to produce photographs with interesting or artistic effects. Ohio University
Ohio University
Ohio University is a public university located in the Midwestern United States in Athens, Ohio, situated on an campus...
at Athens, Ohio
Athens, Ohio
Athens is the largest city in, and the county seat of, Athens County, Ohio, United States. It is located along the Hocking River in the southeastern part of Ohio. A historic college town, Athens is home to Ohio University and is the principal city of the Athens, Ohio Micropolitan Statistical Area. ...
was one of the first schools to incorporate use of the Diana in beginning and graduate photography programs as a way of stimulating creative vision without undue reliance upon camera features and technology. The use of the Diana in this role achieved a new level of fame when the camera was utilized by American photographer (and former Ohio University photography student) Nancy Rexroth in an influential 1976 photographic exhibit and book entitled IOWA.
In addition to the 'Diana' labelled cameras, there are over fifty similar variants of the basic design, some of which may have been produced by other factories and/or manufacturers. The camera was sold under a variety of model names, often accomplished by merely affixing a different stick-on label to the same product. In other cases, slight modifications to the basic design were incorporated. Some Diana clones use a slightly different molding and plastic composition, while other models have a 'bulb' setting for time exposures. Other variants incorporate a 6×6 cm negative size (like the Diana Deluxe), while others have provision for different controls or even separate flash illumination. The 3 aperture version of the classic Diana/Diana clone has apertures of , , and , and it takes 32 mm clip-on filters. The Diana Deluxe variant offers , , and , and takes a 46–49 mm step-up ring, unusual for such a low-end camera. Shutter speed is often variable due to manufacturing vagaries, and can vary from 1/200th to 1/30th of a second. As there is no shutter lock, and the shutter mechanism is always held in tension by a spring, multiple exposures with the Diana can be achieved by multiple operations of the shutter release without advancing the film.
Several new production versions of the Diana camera are currently available as the Diana+ series, produced by Lomography
Lomography
Lomography is the commercial trademark of Lomographische AG, Austria for products and services catering to the Global Modern art community of Lomographic photography. The name is inspired by the former state-run optics manufacturer LOMO PLC of Saint Petersburg, Russia...
.