Diema
Encyclopedia
Diema is part of the Nova Television Group Bulgaria, a subsidiary of MTG.The channel airs mainly films, action series. Along with Nova Sport
Nova Sport (Bulgaria)
Nova Sport is a Bulgarian television channel, part of "Nova Broadcasting Group", owned by Modern Times Group. The channel started on 2010 and replaces the music channel MM Television. The television is created as resemblance to the Scandinavian channel Viasat Sport, who shares the same graphic...

 airs sports, including matches from the English
England
England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...

 FA Premier League
FA Premier League
The Premier League is an English professional league for association football clubs. At the top of the English football league system, it is the country's primary football competition. Contested by 20 clubs, it operates on a system of promotion and relegation with The Football League. The Premier...

, the FA Cup
FA Cup
The Football Association Challenge Cup, commonly known as the FA Cup, is a knockout cup competition in English football and is the oldest association football competition in the world. The "FA Cup" is run by and named after The Football Association and usually refers to the English men's...

 and the UEFA European Football Championship
UEFA European Football Championship
The UEFA European Football Championship is the main football competition of the men's national football teams governed by UEFA . Held every four years since 1960, in the even-numbered year between World Cup tournaments, it was originally called the UEFA European Nations Cup, changing to the current...

 qualifications, as well as the England national football team
England national football team
The England national football team represents England in association football and is controlled by the Football Association, the governing body for football in England. England is the joint oldest national football team in the world, alongside Scotland, whom they played in the world's first...

 home matches.

History

Founded in 1999 by Emil Slavchev, the company was represented by two executive directors, Anatoli Belchev and Asen Radulov until 2005.

Over the years the Diema channels steadily gained popularity and at the end of 2005 became part of Apace Media Group. In March 2007, Diema Vision became part of BMGL (Balkan Media Group Limited), a joint venture between Apace Media Group UK and the international entertainment-broadcasting group Modern Times Group MTG AB.

In March 2009, MTG announced an agreement that would see the assets of Balkan Media Group Limited merge with the newly acquired Nova Televizia. MTG owns 95 percent of the company, while Apace Media retains a 5 percent minority share. On 12 September 2011 it chnged it's look and logo.

Diema Extra

Diema Extra (Диема Екстра) was a paid channel, airing Pay Per View events mostly from English and Spanish
Liga de Fútbol Profesional
The Liga Nacional de Fútbol Profesional , more commonly known as the Liga de Fútbol Profesional is a national sports association responsible for administering the two professional football leagues in Spain - the Primera and Segunda División...

Football Leagues. Later, most of these programs were moved to the other Diema channels, as few people signed up for the service, and advertising proved more profitable. In September 2007 Diema Extra was finally closed.
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