The term Digital Marketing Engineer is used to describe someone that applies web 2.0

Web 2.0

The term Web 2.0 is associated with web applications that facilitate participatory information sharing, interoperability, user-centered design, and collaboration on the World Wide Web...

 technology and digital marketing

Digital marketing

Digital Marketing is the promoting of brands using all forms of digital advertising channels to reach consumers. Digital marketing extends beyond Internet Marketing to include channels that do not require the use of the Internet...

 platforms (such as websites, email, apps and mobile) for the purpose of achieving business goals. It is a hybrid role that involves marketing and technology knowledge. The need for Digital Marketing Engineers arose as a result of marketing becoming reliant on Internet technology, which continues to become more sophisticated.

Role

The Digital Marketing Engineer executes, or advises on the execution of, the digital strategy

Digital strategy

In the fields of strategic management, marketing strategy and operational strategy, digital strategy is the process of specifying an organization's vision, goals, opportunities and initiatives in order to maximize the business benefits digital investments and efforts provide to the organization...

 established through cooperation with the Chief Marketing Officer

Chief marketing officer

Chief Marketing Officer is a corporate title referring to an executive responsible for various marketing activities in an organization...

 or business owner. The Digital Marketing Engineer is either part of the senior marketing management team or operates as a consultant.

Responsibilities

The Digital Marketing Engineer:

• Is responsible for architecting, implementing and overseeing the systems used for digital marketing purposes
• Advises the organization on how digital technology can be used to improve marketing and business results
• Enables a viable digital marketing presence
• Monitors and works to improve KPIs
• Collaborates with marketing, sales, product marketing, and executive teams to accomplish business goals
• Collaborates with web designers, web developers, marketing managers, sales managers, business owners, content producers and subject matter experts on the digital marketing presence
• Maintains the relationship for a number of digital vendors

Challenges

The nature of this role requires an analytical mindset and aptitude in both marketing and technology. Communicating technical significance to a non-technical audience is one type of challenge. Another is staying up-to-date with the latest technology and marketing methods.

Areas of Focus

• Analytics
  Analytics
  Analytics is the application of computer technology, operational research, and statistics to solve problems in business and industry. Analytics is carried out within an information system: while, in the past, statistics and mathematics could be studied without computers and software, analytics has...
  
   for a website, social media profiles or ad campaigns
• Audience development and social/community development
• Banner/display advertising
  Display advertising
  Display advertising is a type of advertising that typically contains text , logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content...
  
  
• Content management system
  Content management system
  A content management system is a system providing a collection of procedures used to manage work flow in a collaborative environment. These procedures can be manual or computer-based...
  
  s
• Content marketing
  Content marketing
  Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to...
  
  
• Conversions and conversion optimization
  Conversion optimization
  In internet marketing, conversion optimization, or conversion rate optimization is the method of creating an experience for a website or landing page visitor with the goal of increasing the percentage of visitors that convert into customers...
  
  
• Copywriting
  Copywriting
  Copywriting is the use of words and ideas to promote a person, business, opinion or idea. Although the word copy may be applied to any content intended for printing , the term copywriter is generally limited to promotional situations, regardless of the medium...
  
  
• Email marketing
• KPIs (Key Performance Indicators)
• Landing page
  Landing page
  In online marketing a landing page, sometimes known as a lead capture page, is a single web page that appears in response to clicking on an advertisement...
  
  s
• Marketing automation
  Marketing Automation
  The name given to software platforms designed for marketing departments and organizations to automate repetitive tasks is Marketing Automation. Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then...
  
  
• Mobile marketing
  Mobile Marketing
  Mobile marketing can refer to one of two categories of interest. First, and relatively new, is meant to describe marketing on or with a mobile device, such as a cell phone using SMS Marketing....
  
   platforms
• Paid search and Search engine optimization
  Search engine optimization
  Search engine optimization is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid search results...
  
   (SEO)
• Podcasting
  Podcasting
  A podcast is a series of digital media files that are released episodically and often downloaded through web syndication...
  
   / video
• Social media
  Social media
  The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...
  
   profiles and integrations
• User experience
  User experience
  User experience is the way a person feels about using a product, system or service. User experience highlights the experiential, affective, meaningful and valuable aspects of human-computer interaction and product ownership, but it also includes a person’s perceptions of the practical aspects such...
  
  
• Website
  Website
  A website, also written as Web site, web site, or simply site, is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet...
  
   design and development

See also

• Digital marketing
  Digital marketing
  Digital Marketing is the promoting of brands using all forms of digital advertising channels to reach consumers. Digital marketing extends beyond Internet Marketing to include channels that do not require the use of the Internet...
  
  
• Internet marketing
  Internet marketing
  Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is referred to as the marketing of products or services over the Internet...
  
  
• Web marketing
• Webmaster
  Webmaster
  A webmaster , also called a web architect, web developer, site author, or website administrator is a person responsible for maintaining one or many websites...
  
  
• Web design
  Web design
  Web design is the process of planning and creating a website. Text, images, digital media and interactive elements are used by web designers to produce the page seen on the web browser...
  
  
• Web development
  Web development
  Web development is a broad term for the work involved in developing a web site for the Internet or an intranet . This can include web design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development...
  
  
• Software engineer
  Software engineer
  A software engineer is an engineer who applies the principles of software engineering to the design, development, testing, and evaluation of the software and systems that make computers or anything containing software, such as computer chips, work.- Overview :...
  
  
• Engineer
  Engineer
  An engineer is a professional practitioner of engineering, concerned with applying scientific knowledge, mathematics and ingenuity to develop solutions for technical problems. Engineers design materials, structures, machines and systems while considering the limitations imposed by practicality,...
  
  
• Demand generation
  Demand generation
  Demand Generation is the focus of targeted marketing programs to drive awareness and interest in a company's products and/or services. Commonly used in business to business, business to government, or longer business to consumer sales cycles, demand generation involves multiple areas of marketing...
  
  

External Links

• "Jobs For Millennials" - CNBC.com, August 12, 2011 (Digital Marketing Engineer is #1 on the list). Re-published on Yahoo.com and SFGate.com