Discovery Wings
Encyclopedia
Discovery Wings was an American and British TV channel devoted to documentaries regarding aircraft and as a brand extension
of Wings
, a staple documentary program of the Discovery Channel
throughout the 1990s. In the United States
it has been replaced by the Military Channel
, which still has a large portion of its programming dedicated to military aviation.
In the UK, Discovery Wings was axed in favor of a new channel called Discovery Turbo
, on March 1, 2007. The new channel shows programs related to speed and all motor vehicles, including aviation documentaries.
Brand extension
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. Organizations use this strategy to increase and leverage brand equity...
of Wings
Wings (Discovery Channel TV series)
Wings was an educational television program aired on the Discovery Channel.Episodes were one hour long, minus commercials. Each episode consisted of a documentary about one airplane model or closely related series of models, typically an American airplane or helicopter built in large numbers and...
, a staple documentary program of the Discovery Channel
Discovery Channel
Discovery Channel is an American satellite and cable specialty channel , founded by John Hendricks and distributed by Discovery Communications. It is a publicly traded company run by CEO David Zaslav...
throughout the 1990s. In the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
it has been replaced by the Military Channel
Military Channel
The Military Channel is a cable and satellite television network which broadcasts television programming related to the military, warfare and military history. It is part of the group of networks owned by Discovery Communications within the United States and Canada...
, which still has a large portion of its programming dedicated to military aviation.
In the UK, Discovery Wings was axed in favor of a new channel called Discovery Turbo
Discovery Turbo (UK)
Discovery Turbo is a British television channel devoted to programming about cars, bikes, boats, and planes. It launched on March 1 2007, replacing Discovery Wings and Discovery Kids.- Programming :*Fifth Gear*American Chopper*Monster Garage*Auto Trader...
, on March 1, 2007. The new channel shows programs related to speed and all motor vehicles, including aviation documentaries.
See also
- Discovery Home & HealthDiscovery Home & Health (UK & Ireland)Home & Health is a television channel. It was launched as part of the Discovery Channels bouquet of channels, as Discovery Health, following a similar format to the American channel of the same name....
- Discovery Real TimeDiscovery Real TimeDiscovery Real Time is a factual television channel owned by Discovery Networks Europe.It was originally launched in the UK in March 1992 as TLC, a British version of the US channel of the same name...
- Discovery KidsDiscovery Kids (UK)Discovery Kids was a British educational children's channel. The channel initially began broadcasting exclusively on the On Digital service time sharing with Discovery Wings; the channel eventually became available on other digital platforms such as Sky Digital, and Virgin Media.Discovery Kids and...