Disney Consumer Products (DCP) is a division

Division (business)

A division of a business entity is a portion of that business that operates under a different name. It is the equivalent of a corporation or limited liability company obtaining a fictitious name or "doing business as" certificate and operating a business under that fictitious name...

 of The Walt Disney Company

The Walt Disney Company

The Walt Disney Company is the largest media conglomerate in the world in terms of revenue. Founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Walt Disney Productions established itself as a leader in the American animation industry before diversifying into...

 that engages in merchandizing of the Disney brand and Disney properties, Lines of business under DCP include Disney Fashion & Home, Disney Food, Health and Beauty, Disney Toys & Social Expressions, Disney Publishing Worldwide

Disney Publishing Worldwide

Disney Publishing Worldwide is the publishing group controlled by The Walt Disney Company. Its imprints include Disney Editions, Hyperion Books for Children and Disney Press. Through this group, Disney gets the royalties for any kind of licensed publication. The current President is R...

 and Disney Stores Worldwide

Disney Store

Disney Store is an international chain of specialty stores selling only Disney related items, many of them exclusive. Disney Store is a business unit of Disney Consumer Products. James Fielding serves as the President....

. Its merchandise includes apparel, toys, home décor, books, magazines, interactive games, food and beverages, stationery, electronics, and animation art. DCP is the world's largest licensor.

DCP's origins trace back to 1929 when Walt Disney

Walt Disney

Walter Elias "Walt" Disney was an American film producer, director, screenwriter, voice actor, animator, entrepreneur, entertainer, international icon, and philanthropist, well-known for his influence in the field of entertainment during the 20th century. Along with his brother Roy O...

 licensed the image of Mickey Mouse

Mickey Mouse

Mickey Mouse is a cartoon character created in 1928 by Walt Disney and Ub Iwerks at The Walt Disney Studio. Mickey is an anthropomorphic black mouse and typically wears red shorts, large yellow shoes, and white gloves...

 for use on a children's writing tablet. In 1932, Kay Kamen took charge of what then became Disney Licensing, setting the standard for character licensing within the entertainment industry.

Revenue

Merchandise reaches more than 90 countries yearly and generated an estimated $40 billion at retail in 2010.

Leadership

• Robert Chapek, President
• Anne Gates, Executive Vice President and Chief Financial Officer