Disney Interactive Media Group
Encyclopedia
The Disney Interactive Media Group (DIMG, pronounced DIMM-GEE), formerly known as the Walt Disney Internet Group and Disney Interactive Studios, oversees various websites and interactive media owned by The Walt Disney Company
and its subsidiaries.
The division's Disney Online unit operates disney.com
, which promotes the Disney theme parks and offers entertainment content intended for children. It also maintains an online presence for Disney's retail operations and it offers wireless phone and data services tailored to families. In addition, DIMG provides technical services for the ABC
network, ABC.com and ABCNEWS.com, as well as top sports site ESPN.com
, and DIMG distributes content to mobile-device users.
The Disney Interactive Media Group generates revenue mainly through advertising sales, sponsorships, subscriptions, and video game sales.
In 2004, Disney re-activated the Starwave identity as Starwave Mobile, which publishes casual games for mobile phones.[2]
On June 5, 2008, Disney Interactive Studios and the Walt Disney Internet Group, merged into a single business unit now known as the Disney Interactive Media Group.
The Walt Disney Company
The Walt Disney Company is the largest media conglomerate in the world in terms of revenue. Founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Walt Disney Productions established itself as a leader in the American animation industry before diversifying into...
and its subsidiaries.
The division's Disney Online unit operates disney.com
Disney.com
Disney.com is a website, owned by The Walt Disney Company and its subsidiaries, promotes the Disney theme parks and offers entertainment content intended for children....
, which promotes the Disney theme parks and offers entertainment content intended for children. It also maintains an online presence for Disney's retail operations and it offers wireless phone and data services tailored to families. In addition, DIMG provides technical services for the ABC
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...
network, ABC.com and ABCNEWS.com, as well as top sports site ESPN.com
ESPN.com
ESPN.com is the official website of ESPN and a division of ESPN Inc. Since launching in 1995 as ESPNet.SportsZone.com, the website has developed numerous sections including: Page 2, SportsNation, ESPN 3.com, ESPN Motion, My ESPN, ESPN Sports Travel, ESPN Video Games, ESPN Insider, ESPN.com's...
, and DIMG distributes content to mobile-device users.
The Disney Interactive Media Group generates revenue mainly through advertising sales, sponsorships, subscriptions, and video game sales.
History
The company Starwave merged with Infoseek and was later sold to The Walt Disney company in 1998. The new entity, Walt Disney Internet Group (WDIG) developed the Go.com portal.In 2004, Disney re-activated the Starwave identity as Starwave Mobile, which publishes casual games for mobile phones.[2]
On June 5, 2008, Disney Interactive Studios and the Walt Disney Internet Group, merged into a single business unit now known as the Disney Interactive Media Group.