Diva Records was a United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 based record label

Record label

In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion,...

 from 1925 to 1931. The label was a subsidiary of Columbia Records

Columbia Records

Columbia Records is an American record label, owned by Japan's Sony Music Entertainment, operating under the Columbia Music Group with Aware Records. It was founded in 1888, evolving from an earlier enterprise, the American Graphophone Company — successor to the Volta Graphophone Company...

 marketed by the W.T. Grant department store

Department store

A department store is a retail establishment which satisfies a wide range of the consumer's personal and residential durable goods product needs; and at the same time offering the consumer a choice of multiple merchandise lines, at variable price points, in all product categories...

chain. (Columbia's Clarion label, which started up around 1930, seems to have taken Diva's place.)

Diva Records were acoustic through early 1929. The audio fidelity of the post-acoustic records, as well as the pressing quality is above average for the era.

Sources

• Allan Sutton: Directory of American Disc Record Brands and Manufacturers, 1891-1943 (Westport & London, 1994)