Dixons is a Dutch

Netherlands

The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...

 chain of stores specialising in, as the company likes to call it, leisure time electronics. This means that Dixons does not sell products like washing machines or televisions but does provide things like digital cameras, PC's, MP3 players, gaming consoles and mobile phones.

Originally launched by the Dixons Stores Group plc

DSG International (retailer)

Dixons Retail plc is a British company and one of the largest consumer electronics retailers in Europe. The company operates Dixons.co.uk as well as Dixons Travel, Currys, Currys.digital, PC World and Electro World stores along with many other brands across Europe including: Pixmania, Equanet and...

 as nothing more than Netherlands-based branches of the British electricals store Dixons

Dixons

Dixons is an online retailer in the United Kingdom and Ireland. It is owned by Dixons Retail plc.With its origins in a photographic shop opened by Charles Kalms, the chain had a store in most towns and cities across the UK and Ireland...

, the Dutch arm of the company was sold to Amsterdam

Amsterdam

Amsterdam is the largest city and the capital of the Netherlands. The current position of Amsterdam as capital city of the Kingdom of the Netherlands is governed by the constitution of August 24, 1815 and its successors. Amsterdam has a population of 783,364 within city limits, an urban population...

-based company Vendex KBB

Maxeda

Maxeda is a Dutch retail group that operates in Europe, the Middle East and Dutch dependencies in North America. It is the result of the merger of Koninklijke Bijenkorf Beheer and Vendex. The firm is mostly known for their successful department stores...

 (now Maxeda)in the seventies. They changed the store format to what it is now, before selling the company to Dexcom in 2006. There are now over 180 Dixons stores in The Netherlands. Dutch-based Dixons now has no affiliation with the British Dixons Retail Group at all.

In 2006 Dutch department store

Department store

A department store is a retail establishment which satisfies a wide range of the consumer's personal and residential durable goods product needs; and at the same time offering the consumer a choice of multiple merchandise lines, at variable price points, in all product categories...

 Vroom & Dreesmann

Vroom & Dreesmann

Vroom & Dreesmann is a Dutch chain of department stores founded in 1887 by Willem Vroom and Anton Dreesmann. The first V&D store opened in Weesperstraat in Amsterdam...

 opened a small number of franchised in-store branches of Dixons in some of its stores. The number of so-called shop-in-shops has increased to 30 by the end of 2007.

See also

• Dixons UK
• DSG International
  DSG International (retailer)
  Dixons Retail plc is a British company and one of the largest consumer electronics retailers in Europe. The company operates Dixons.co.uk as well as Dixons Travel, Currys, Currys.digital, PC World and Electro World stores along with many other brands across Europe including: Pixmania, Equanet and...
  
  (Formerly known as Dixons Retail Group)