Djarum
Encyclopedia
Djarum is an Indonesia
n kretek
(clove cigarette) manufacturer and currently the third largest after Gudang Garam and HM Sampoerna. It was founded in 1951 by Oei Wie Gwan and has 2 headquarters in Indonesia
and Malaysia.
businessman bought a nearly defunct cigarette company in Kudus
, Central Java
known as NV Murup. Originally the brand was called Djarum Gramofon which means 'gramophone needle' he shortened it into Djarum which only means needle. The company's first brand was 'Djarum' and it proved to be a huge success. The company began creating a new brand known as 'Kotak Adjaib'. The company was nearly extinct when in 1963 a huge fire destroyed the company's factory which was followed by the death of Oei Wie Gwan. Nevertheless, the new owners - Oei Wie Gwan's children, Budi and Bambang Hartono, took the opportunity to rebuild and modernize the company.
In 1970 the company built a research & development center to create new kretek blends. The company realized the potential of exporting its products and began exporting in 1972. In 1976 the company succeeded in creating the first machine-made kretek known as Djarum filter and in 1980, one of the company's most popular brands - Djarum Super was launched. Budi and Bambang Hartono diversified the company's activity outside of cigarette manufacturing. After the monetary crisis of 1998, the company became a part of a consortium which bought Bank Central Asia
(BCA) from BPPN, the largest private bank in Indonesia which was formerly a part of the Salim Group
. Presently the majority stake of the bank (51%) is controlled by Djarum. In 2004 the Djarum Group acquired a 30 year BOT
contract from the government to develop and renovate Hotel Indonesia
in Jakarta under the Grand Indonesia
project and also develop Media Prima, Maju Holdings
, and Malaysia Airlines
.
The Djarum badminton club (PB Djarum
) was founded in 1974 by company CEO Budi Hartono. Its players such as Liem Swie King
and Alan Budikusuma
have participated and won numerous championships for Indonesia and Malaysia.
Local Brands
International Brands
Indonesia
Indonesia , officially the Republic of Indonesia , is a country in Southeast Asia and Oceania. Indonesia is an archipelago comprising approximately 13,000 islands. It has 33 provinces with over 238 million people, and is the world's fourth most populous country. Indonesia is a republic, with an...
n kretek
Kretek
Kretek are cigarettes made with a blend of tobacco, cloves and other flavors. The word "kretek" itself is an onomatopoetic term for the crackling sound of burning cloves. Haji Jamahri, a resident of Kudus, Java, created kreteks in the early 1880s as a means to deliver the eugenol of cloves to the...
(clove cigarette) manufacturer and currently the third largest after Gudang Garam and HM Sampoerna. It was founded in 1951 by Oei Wie Gwan and has 2 headquarters in Indonesia
Indonesia
Indonesia , officially the Republic of Indonesia , is a country in Southeast Asia and Oceania. Indonesia is an archipelago comprising approximately 13,000 islands. It has 33 provinces with over 238 million people, and is the world's fourth most populous country. Indonesia is a republic, with an...
and Malaysia.
History
In 1951 Oei Wie Gwan, an ethnic ChineseOverseas Chinese
Overseas Chinese are people of Chinese birth or descent who live outside the Greater China Area . People of partial Chinese ancestry living outside the Greater China Area may also consider themselves Overseas Chinese....
businessman bought a nearly defunct cigarette company in Kudus
Kudus
Kudus is a regency in Central Java province in Indonesia. Its capital is Kudus. It is located east of Semarang, capital of Central Java.-History:...
, Central Java
Central Java
Central Java is a province of Indonesia. The administrative capital is Semarang. It is one of six provinces on the island of Java.This province is the province of high Human Development in Indonesia and its Points Development Index countries is equivalent to Lebanon. The province of Central Java...
known as NV Murup. Originally the brand was called Djarum Gramofon which means 'gramophone needle' he shortened it into Djarum which only means needle. The company's first brand was 'Djarum' and it proved to be a huge success. The company began creating a new brand known as 'Kotak Adjaib'. The company was nearly extinct when in 1963 a huge fire destroyed the company's factory which was followed by the death of Oei Wie Gwan. Nevertheless, the new owners - Oei Wie Gwan's children, Budi and Bambang Hartono, took the opportunity to rebuild and modernize the company.
In 1970 the company built a research & development center to create new kretek blends. The company realized the potential of exporting its products and began exporting in 1972. In 1976 the company succeeded in creating the first machine-made kretek known as Djarum filter and in 1980, one of the company's most popular brands - Djarum Super was launched. Budi and Bambang Hartono diversified the company's activity outside of cigarette manufacturing. After the monetary crisis of 1998, the company became a part of a consortium which bought Bank Central Asia
Bank Central Asia
Bank Central Asia is an Indonesian bank founded on August 10, 1955.The Asian monetary crisis in 1997 had a tremendous impact on Indonesia’s entire banking system. In particular, it affected BCA’s cash flow and even threatened its survival. Panic rush forced the bank to seek assistance from the...
(BCA) from BPPN, the largest private bank in Indonesia which was formerly a part of the Salim Group
Salim Group
The Salim Group is Indonesia's biggest conglomerate with assets including Indofood Sukses Makmur, the world's largest instant noodle producer, and Bogasari, a large flour-milling operation...
. Presently the majority stake of the bank (51%) is controlled by Djarum. In 2004 the Djarum Group acquired a 30 year BOT
Build-Operate-Transfer
Build-own-operate-transfer or build-operate-transfer is a form of project financing, wherein a private entity receives a concession from the private or public sector to finance, design, construct, and operate a facility stated in the concession contract...
contract from the government to develop and renovate Hotel Indonesia
Hotel Indonesia
Hotel Indonesia - Kempinski, commonly abbreviated as HI, is one of the oldest and best known hotels in Indonesia. Located in Central Jakarta, it is one of the first 5-star hotels in the country. For many years, it has been the city's major landmark. Its fame is often linked to the country's...
in Jakarta under the Grand Indonesia
Grand Indonesia
Grand Indonesia is a mixed-use complex including a shopping mall and the Hotel Indonesia covering an area of about , located on the Hotel Indonesia traffic circle in Jakarta in Indonesia.-History:...
project and also develop Media Prima, Maju Holdings
Maju Holdings
Maju Holdings Berhad or Maju Holdings is a Malaysian company of infrastructures, constructions, properties, technology, communications and many more.-List of Maju Holdings group of companies:-External links:* * *...
, and Malaysia Airlines
Malaysia Airlines
Malaysian Airline System Berhad , DBA Malaysia Airlines , is the government-owned flag carrier of Malaysia. Malaysia Airlines operates flights from its home base, Kuala Lumpur International Airport, and its eastern hub in Kota Kinabalu. It has its headquarters on the grounds of Sultan Abdul Aziz...
.
The Djarum badminton club (PB Djarum
PB Djarum
PB Djarum is a badminton club in Kudus, Indonesia.Brak, located at Jl. Bitingan Lama No. 35 – Kudus, was used as a badminton court in 1969 in the afternoons under the Kudus community. PT Djarum's CEO, Budi Hartono, encouraged its use among his employees, who enjoyed playing there...
) was founded in 1974 by company CEO Budi Hartono. Its players such as Liem Swie King
Liem Swie King
Liem Swie King is a former Indonesian badminton player who excelled from the late 1970s through the mid 1980s. Along with Morten Frost , Han Jian and Luan Jin , and Prakash Padukone , he was one of the world's leading singles players of that era...
and Alan Budikusuma
Alan Budikusuma
Alan Budikusuma is a former Chinese Indonesian badminton player who excelled at the world level from the late 1980s to the mid-1990s....
have participated and won numerous championships for Indonesia and Malaysia.
Products
- Djarum Super
- Djarum Coklat
- Djarum Coklat Extra
- Djarum 76
- Djarum Istimewa
- L.A. Lights
- L.A. Menthol Lights
- Djarum BlackDjarum BlackDjarum Black is a kretek . It is sold in a stretched pack, two cigarettes wide and ten cigarettes long. The cigarette itself is rolled with black, flavored paper. The cigarette features a clove flavor both in scent and taste, and the paper has a sweet taste...
- Djarum Black Cappuccino
- Djarum Black Tea
- Djarum Black Slimz
- Djarum The President (Defunct)
International Brands
- Djarum Super
- Djarum Supersmooth
- Djarum Merdeka (Defunct)
- Djarum Super Mezzo
- Djarum Classics (Defunct)
- Inspiro (Defunct)
- Djarum Filter (Defunct)
- Djarum Cigarillos
- Djarum Nuu Mild
- Filtra (Defunct)
- Djarum BlackDjarum BlackDjarum Black is a kretek . It is sold in a stretched pack, two cigarettes wide and ten cigarettes long. The cigarette itself is rolled with black, flavored paper. The cigarette features a clove flavor both in scent and taste, and the paper has a sweet taste...
- Djarum Special
- Djarum Lights
- Djarum Bali Hai
- Djarum Splash
- Djarum Menthol
- L.A. Lights
- L.A. Menthol Lights
- Djarum Spice Islands (kretek cigarillos)
- Djarum Gold Seal
- Djarum Gold
- Djarum Cherry
- Djarum Vanilla