Do It in the AM
Encyclopedia
Do It in the AM is the second studio album
Studio album
A studio album is an album made up of tracks recorded in the controlled environment of a recording studio. A studio album contains newly written and recorded or previously unreleased or remixed material, distinguishing itself from a compilation or reissue album of previously recorded material, or...

 by English recording artist Frankmusik
Frankmusik
Vincent Frank born Vincent James Turner is known professionally as Frankmusik is an English electropop musician. The name "Frank" is derived from the surname of his grandfather, whose name he took in tribute.-Early life:...

. It was released in the United Kingdom on 26 September 2011 by Island Records
Island Records
Island Records is a record label that was founded by Chris Blackwell in Jamaica. It was based in the United Kingdom for many years and is now owned by Universal Music Group...

. Preceding its release, the album's eponymous official lead single "Do it in the AM", which features labelmates Far East Movement
Far east movement
Far East Movement is an Asian American electro hop quartet based in Los Angeles. The group formed in 2003 and consists of Kev Nish , Prohgress , J-Splif , and DJ Virman...

, was released in the US on 3 May 2011 and in the UK on 1 August 2011. The album's title was revealed in a press release issued on Frankmusik's Myspace
Myspace
Myspace is a social networking service owned by Specific Media LLC and pop star Justin Timberlake. Myspace launched in August 2003 and is headquartered in Beverly Hills, California. In August 2011, Myspace had 33.1 million unique U.S. visitors....

 page.

Background and development

On 29 September 2009, Frankmusik stated on his Twitter
Twitter
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...

 page that he had begun working upon new material for Do it in the AM. In November 2009, he moved to Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

 because he "wanted to sever any semblance of a safety net." He later stated in an interview that he made the move to LA because he "needed to have a fresh start, just to keep creative. Keep the story interesting, you know? Just move on." In 2010, it was announced that Frankmusik had been signed to Cherrytree Records
Cherrytree Records
Cherrytree Records is an American record label and is an imprint of Interscope Records.-History:Cherrytree Records was founded in 2005 by Martin Kierszenbaum, being German for cherry tree...

, an imprint of Interscope Records
Interscope Records
Interscope Records is an American record label owned by Universal Music Group that currently operates as one third of UMG's Interscope-Geffen-A&M label group.-History:...

, by its founder, Martin Kierszenbaum
Martin Kierszenbaum
Martin Kierszenbaum is a graduate of the University of Michigan and head of A&R at Interscope Records and president of Interscope's subsidiary imprint Cherrytree Records...

.

By the end of 2010, Frankmusik had already announced the release of a promo single off the record, "The Fear Inside".

Composition

Upon comparing Do It in the AM to his debut album, Complete Me
Complete Me
Complete Me is the debut studio album by English recording artist Frankmusik. It was released in the United Kingdom on 3 August 2009 by Island Records. A deluxe edition, released on the same day in both CD and digital formats, included a bonus CD titled "Re-Complete Me", containing the full album...

(2009), Frankmusik stated:


In that same interview, he also stated that "there's a lot of 'twinsies' kind of tracks on the album. I have, like, this one week of being in this one particular zone, into this one sound, so there's a lot of tracks that are kind of like grouped." He cited "The Fear Inside" and another song off the album, "Running", as prime examples of this concept. In an interview with Digital Spy
Digital Spy
Digital Spy is a British entertainment and media news website. According to Alexa Internet traffic statistics, as of February 2011, Digital Spy is the 93rd most popular website in the United Kingdom, with an overall Alexa ranking of 2,088....

, he expressed interest in working with fellow English singer-songwriter Ellie Goulding
Ellie Goulding
Elena Jane "Ellie" Goulding is an English singer-songwriter. In 2010 she became only the second artist to both top the BBC's annual Sound of... poll, and win the Critics' Choice Award at the BRIT Awards in the same year, following Adele's win of both in 2008...

 on a track for the album. Frankmusik worked previously with Goulding to produce the song "Wish I Stayed" on her debut album Lights
Lights (Ellie Goulding album)
Lights is the debut studio album by English recording artist Ellie Goulding. It was released in the United Kingdom on 1 March 2010 by Polydor Records. Produced by Starsmith, Frankmusik, Fraser T. Smith and Richard Stannard, the album received mostly positive reviews from music critics...

.

Release

On 26 September 2011, it was announced that Frankmusik would release thirteen free tracks on his official website, which will be available to those who have bought Do It in the AM either physically or digitally, with a unique activation code included with each format. The new songs will be unveiled every Friday up until Christmas and will become part of Frankmusik's The Voyage Collection. According to him, "These songs were chosen as a behind the scenes glance into what never makes the record." Tracks released so far include "Listen to My Heart", "Watch Me Fade" and "Forever and a Day".

Singles

"The Fear Inside" was released as a buzz single in November 2009. The music video premiered on 2 December 2010 and was directed by G. An EP was released on the UK iTunes Store
ITunes Store
The iTunes Store is a software-based online digital media store operated by Apple. Opening as the iTunes Music Store on April 28, 2003, with over 200,000 items to purchase, it is, as of April 2008, the number-one music vendor in the United States...

 on 19 December 2010, while a remix EP was released on the US iTunes Store on 18 January 2011. "Do It in the AM" was released as the album's official lead single on 3 May 2011 and features Far East Movement
Far east movement
Far East Movement is an Asian American electro hop quartet based in Los Angeles. The group formed in 2003 and consists of Kev Nish , Prohgress , J-Splif , and DJ Virman...

. Follow-up single "No I.D." was released on 6 September 2011 and features Colette Carr
Colette Carr
Colette Carr is an American singer-songwriter and rapper based in Malibu and Los Angeles, California. She is signed with Cherrytree Records. Carr released her debut single, "Back It Up", in 2009. Her debut album, Skitszo, is scheduled for release sometime in 2011...

.

Track listing

Personnel

  • Frankmusik – vocals
    Singing
    Singing is the act of producing musical sounds with the voice, and augments regular speech by the use of both tonality and rhythm. One who sings is called a singer or vocalist. Singers perform music known as songs that can be sung either with or without accompaniment by musical instruments...

    , producer
    Record producer
    A record producer is an individual working within the music industry, whose job is to oversee and manage the recording of an artist's music...

    , instrumentation
    Instrumentation (music)
    In music, instrumentation refers to the particular combination of musical instruments employed in a composition, and to the properties of those instruments individually...

    , programming
    Programming (music)
    Programming is a form of music production and performance using electronic devices, often sequencers or computer programs, to generate music. Programming is used in nearly all forms of electronic music and in most hip hop music since the 1990s. It is also frequently used in modern pop and rock...

  • Billboard
    Billboard (producer)
    Mathieu Jomphe, better known as Billboard, is a Canadian songwriter and record producer, and remixer from Montreal. His productions include dance-pop as well as dubstep influences. He has produced for international artists such as Britney Spears, Kesha and Robyn.-Discography:-External links:* at...

     – additional producer (tracks 3, 7)
  • Louis Bloom – A&R
  • Colette Carr
    Colette Carr
    Colette Carr is an American singer-songwriter and rapper based in Malibu and Los Angeles, California. She is signed with Cherrytree Records. Carr released her debut single, "Back It Up", in 2009. Her debut album, Skitszo, is scheduled for release sometime in 2011...

     – vocals (track 2)
  • Far East Movement
    Far east movement
    Far East Movement is an Asian American electro hop quartet based in Los Angeles. The group formed in 2003 and consists of Kev Nish , Prohgress , J-Splif , and DJ Virman...

     – vocals (track 3)
  • Cassandra Gracey – management
    Talent manager
    A talent manager, also known as an artist manager or band manager, is an individual or company who guides the professional career of artists in the entertainment industry...

  • Gene Grimaldi – mastering
    Audio mastering
    Mastering, a form of audio post-production, is the process of preparing and transferring recorded audio from a source containing the final mix to a data storage device ; the source from which all copies will be produced...

  • Martin "Cherry Cherry Boom Boom" Kierszenbaum
    Martin Kierszenbaum
    Martin Kierszenbaum is a graduate of the University of Michigan and head of A&R at Interscope Records and president of Interscope's subsidiary imprint Cherrytree Records...

     – producer, instrumentation, programming
  • Natalia Kills
    Natalia Kills
    Natalia Keery-Fisher is an English singer-songwriter, actress, and short-film director who performs under the stage name Natalia Kills. She released her first single "Don't Play Nice" under the name Verbalicious in February 2005...

     – vocals (track 4)
  • Robert Orton
    Robert Orton (mix engineer)
    Robert Orton is a Grammy award-winning mixer. He has worked with many prominent artists including; Darren Hayes, Lady Gaga, Sean Kingston, Kelis, Livvi Franc, Sean Paul, Robbie Williams, Pixie Lott, Lil Jon, Enrique Iglesias, Usher, Mary J...

     – mixing
    Audio mixing (recorded music)
    In audio recording, audio mixing is the process by which multiple recorded sounds are combined into one or more channels, most commonly two-channel stereo. In the process, the source signals' level, frequency content, dynamics, and panoramic position are manipulated and effects such as reverb may...

  • Jam Sutton
    James Sutton (photographer)
    James Sutton is an English photographer & music video director. Inspired by pop culture, art & music, his work is a collision of colour and culture with a subtle hint of his love for surrealism....

     – photography
    Photography
    Photography is the art, science and practice of creating durable images by recording light or other electromagnetic radiation, either electronically by means of an image sensor or chemically by means of a light-sensitive material such as photographic film...


Release history

Country Date Label
Ireland 23 September 2011 Island Records
Island Records
Island Records is a record label that was founded by Chris Blackwell in Jamaica. It was based in the United Kingdom for many years and is now owned by Universal Music Group...

United Kingdom 26 September 2011
United States 27 September 2011 Cherrytree Records
Cherrytree Records
Cherrytree Records is an American record label and is an imprint of Interscope Records.-History:Cherrytree Records was founded in 2005 by Martin Kierszenbaum, being German for cherry tree...

, Interscope Records
Interscope Records
Interscope Records is an American record label owned by Universal Music Group that currently operates as one third of UMG's Interscope-Geffen-A&M label group.-History:...

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