The Dodge Charger was a mid-size

Mid-size car

A mid-size car is the North American/Australian standard for an automobile with a size equal to or greater than that of a compact...

 automobile

Automobile

An automobile, autocar, motor car or car is a wheeled motor vehicle used for transporting passengers, which also carries its own engine or motor...

 produced by Dodge

Dodge

Dodge is a United States-based brand of automobiles, minivans, and sport utility vehicles, manufactured and marketed by Chrysler Group LLC in more than 60 different countries and territories worldwide....

. The 1966-1974 Chargers were based on the Chrysler B platform

Chrysler B platform

The Chrysler B platform was the basis for rear-wheel drive Chrysler cars from 1962 through 1979, and the front-wheel drive Eagle Premier / Dodge Monaco 1988 through 1992. All of the B-body cars in a given model year for either make were built upon the same chassis...

. The 1975-1978 Chargers were based on the Chrysler Cordoba

Chrysler Cordoba

The Chrysler Cordoba was an intermediate personal luxury coupe sold by Chrysler Corporation in North America from 1975-1983. It was the company's first model produced specifically for the personal luxury market and the first Chrysler-branded vehicle that was less than full-size.-History:In the...

.
In the early sixties many were exploring new ideas in the personal luxury and specialty car segments. Chrysler, slow to enter the specialty car market, selected their Dodge Division to enter an untapped market for a bigger model to fit between the "pony car

Pony car

Pony car is an American class of automobile launched and inspired by the Ford Mustang in 1964. The term describes an affordable, compact, highly styled car with a sporty or performance-oriented image.-Origins of the breed:...

" Ford Mustang

Ford Mustang

The Ford Mustang is an automobile manufactured by the Ford Motor Company. It was initially based on the second generation North American Ford Falcon, a compact car. Introduced early on April 17, 1964, as a "1964½" model, the 1965 Mustang was the automaker's most successful launch since the Model A...

 and the "personal luxury" Ford Thunderbird

Ford Thunderbird

The Thunderbird , is an automobile manufactured by the Ford Motor Company in the United States over eleven model generations from 1955 through 2005...

.