Dodge Deora
Encyclopedia
The Dodge Deora was a 1967 concept car
Concept car
A concept vehicle or show vehicle is a car made to showcase new styling and or new technology. They are often shown at motor shows to gauge customer reaction to new and radical designs which may or may not have a chance of being produced....

 created by Dodge
Dodge
Dodge is a United States-based brand of automobiles, minivans, and sport utility vehicles, manufactured and marketed by Chrysler Group LLC in more than 60 different countries and territories worldwide....

, part of Chrysler
Chrysler
Chrysler Group LLC is a multinational automaker headquartered in Auburn Hills, Michigan, USA. Chrysler was first organized as the Chrysler Corporation in 1925....

. It never reached production status.
The Dodge Deora was designed by Harry Bentley Bradley and commissioned in 1964 to show-winning customizers Mike and Larry Alexander. It was unveiled in their home town during the Detroit Autorama in 1967, where it won the coveted Riddler Award. The Deora is based on the compact Dodge A100 pickup. The back hatch of a 1960 Ford station wagon served as the windshield. It was was chopped, sectioned, and channeled to create the fully functional, futuristic-looking pickup. The engine was moved rearward, out of the cab and into the bed and covered by the hard tonnueau. Entrance into the gold painted custom is achieved by lifting up the windshield, swivelling the lower gate and entering through the front. The truck continued to tour with the ICAS tour and racked up numerous awards on the way.
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