Dollarama is a chain of over 690 dollar store

Dollar store

A variety store or price-point retailer is a retail store that sells inexpensive items, often with a single price for all items in the store...

s across Canada. The company is headquartered in Montreal

Montreal

Montreal is a city in Canada. It is the largest city in the province of Quebec, the second-largest city in Canada and the seventh largest in North America...

 and, since 2009, is Canada's largest retailer of items for 2 dollars or less. The first Dollarama store was created at the shopping centre "Les promenades du St-Laurent" in Matane

Matane

Matane is a city in Quebec, Canada.Matane may also refer to:*Matane , Quebec*Matane Regional County Municipality, Quebec*Matane River, Quebec*Paulias Matane, Governor-General of Papua New Guinea...

. Dollarama now has stores in every province of Canada, with Ontario having the most stores.

The majority of items are $1.00 although in early 2009 Dollarama also introduced items priced at $1.25, $1.50 and $2.00. Notable exceptions to this policy include chocolate bars and chewing gum

Chewing gum

Chewing gum is a type of gum traditionally made of chicle, a natural latex product, or synthetic rubber known as polyisobutylene. For economical and quality reasons, many modern chewing gums use rubber instead of chicle...

, which are currently sold for $0.69. All Dollarama stores now accept Interac

Interac

Interac Association is a Canadian organization linking enterprises that have proprietary networks so that they may communicate with each other for the purpose of exchanging electronic financial transactions. The Association was founded in 1984 as a cooperative venture between five financial...

.

The $1.25, $1.50, and $2.00 price level increase allowed the store to acquire products from a greater variety of sources, including closeout sales.

Dollarama has pioneered by sourcing customized products from manufactures, evidenced by the numerous in-store items which have Dollarama's name printed on the product labels. In mid-2009 they joined other retail chains in rolling out their own store brand, "D". Unlike most dollar/discount stores, they source products directly from manufacturers, rather than local distributors.

Lawrence Rossy was the head of the parent company of Dollarama, S. Rossy Inc. which used to operate a Rossy

Rossy

Rossy is a regional chain of variety stores located primarily in the provinces of Quebec and New Brunswick, Canada.The company was founded by Michael Rossy in 1949. During the 1960s to the 1990s, it wasn't a rare thing to see in Montreal different Rossy stores located within a walking distance from...

 discount department store chain. He founded the privately held chain in 1992 and created a profitable business that became very successful. In November 2004, 80 percent of the chain was sold for $850 million US, to a private equity fund

Private equity fund

A private equity fund is a collective investment scheme used for making investments in various equity securities according to one of the investment strategies associated with private equity....

, Bain Capital

Bain Capital

Bain Capital LLC is a Boston-based private equity firm founded in 1984 by partners from the consulting firm Bain & Company. Originally conceived as an early-stage, growth-oriented investment fund, Bain Capital today manages approximately $65 billion in assets, and its strategies include private...

, of Boston

Boston

Boston is the capital of and largest city in Massachusetts, and is one of the oldest cities in the United States. The largest city in New England, Boston is regarded as the unofficial "Capital of New England" for its economic and cultural impact on the entire New England region. The city proper had...

, Massachusetts

Massachusetts

The Commonwealth of Massachusetts is a state in the New England region of the northeastern United States of America. It is bordered by Rhode Island and Connecticut to the south, New York to the west, and Vermont and New Hampshire to the north; at its east lies the Atlantic Ocean. As of the 2010...

.

Dollarama mainly sells soft drink

Soft drink

A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...

 products from Coca-Cola Ltd.

The Coca-Cola Company

The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia...

 & Cott Beverages.

External links

• Official website
• CNW: Dollarama, press releases