Don Tennant
Encyclopedia
Donald G. Tennant was an American advertising agency executive.
He worked at the Leo Burnett
agency in Chicago, Illinois
. The agency is noted for putting anthropomorphic faces of "critters" on packaged goods. He was the first to draw Tony the Tiger
for Kellogg's Sugar Frosted Flakes in 1952. Tennant was also in charge of the Marlboro account and invented the Marlboro Man
.
He worked at the Leo Burnett
Leo Burnett
Leo Burnett was an advertising executive who created the Jolly Green Giant, the Marlboro Man, Toucan Sam, Charlie the Tuna, Morris the Cat, the Pillsbury Doughboy, the 7up "Spot", and Tony the Tiger....
agency in Chicago, Illinois
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...
. The agency is noted for putting anthropomorphic faces of "critters" on packaged goods. He was the first to draw Tony the Tiger
Tony the Tiger
Tony the Tiger is the advertising cartoon mascot for Kellogg's Frosted Flakes breakfast cereal, appearing on its packaging and advertising. More recently, Tony has also become the mascot for Tony's Cinnamon Krunchers and Tiger Power...
for Kellogg's Sugar Frosted Flakes in 1952. Tennant was also in charge of the Marlboro account and invented the Marlboro Man
Marlboro Man
The Marlboro Man is a figure used in tobacco advertising campaign for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The image involves a rugged cowboy or cowboys, in nature with...
.