Doronicum orientale is an ornamental plant

Ornamental plant

Ornamental plants are plants that are grown for decorative purposes in gardens and landscape design projects, as house plants, for cut flowers and specimen display...

 in the Asteraceae

Asteraceae

The Asteraceae or Compositae , is an exceedingly large and widespread family of vascular plants. The group has more than 22,750 currently accepted species, spread across 1620 genera and 12 subfamilies...

family. It is a hardy (to zone 3) perennial, unusual for blooming from early spring through fall. It has vaguely daisy-like yellow flowers on long, straight stems, which attract nectar-eating insects. The plants grow 3 to 4 feet tall. Likes both shade and sun. All parts of this plant are poisonous to humans, if ingested.