DoubleTwist
Encyclopedia
doubleTwist Corporation is a digital media company founded by Monique Farantzos and Jon Lech Johansen
. It is backed by Index Ventures
(Skype
, Last.FM
) and Northzone Ventures.
The doubleTwist application enables users to send photos and videos to their friends and sync their media library to a wide variety of portable devices.
's iTunes
media player, but with a few subtle differences (such as the location of the album artwork).
DoubleTwist Media Player is an application available for phones running the Google
Android software stack. This easy to use software is directly compatible with Apple's iTunes as well as Windows Media Player
, allowing users to sync movies, pictures, music, and playlists to their mobile device through USB. The software, free of charge, is available in the Android Market
. As of January 1, 2011, doubleTwist Media Player is in version 1.1.2 and has more than 250,000 total downloads. As of February 2, 2011, doubleTwist Media Player surpassed one million active users per month. As of April 21, 2011, doubleTwist Media Player is in version 1.3.8 and has between 1,000,000 and 5,000,000 downloads.
AirSync is an additional application that runs through DoubleTwist Media Player allowing for wireless media syncing using a shared wifi
connection. It is available in the Android Market
for $4.99. It is not required for media syncing. Once the Android device and a computer are on the same wireless network, the software is paired to the device using a unique 5 digit code. During a given media sync, the screen lock is disabled and media cannot be accessed through DoubleTwist Media Player until completed
exit outside the flagship San Francisco Apple Store. DoubleTwist's contract with BART’s ad agency specified that the ad would go up on Monday morning, the day of the WWDC keynote. However, the ad agency put the ad up early, on the Friday before. Shortly after the ad was put up, it was taken down by a BART employee. BART cited several advertising criteria violations as reasons for the ad being removed, including the original being too dark, and the subsequent redesign inappropriately having a white background. With Apple being a multi-million dollar client of BART, it is widely suggested that Apple pressured BART into removing the ad.
Jon Lech Johansen
Jon Lech Johansen , also known as DVD Jon, is a Norwegian programmer famous for his work on reverse engineering data formats....
. It is backed by Index Ventures
Index Ventures
Index Ventures is a venture capital investment firm based in Geneva, Switzerland, with offices in London, Jersey, and starting in 2011, Silcon Valley. The firm was founded in 1996 by Neil Rimer and Giuseppe Zocco. Since its inception, the firm has raised four main venture funds and a growth...
(Skype
Skype
Skype is a software application that allows users to make voice and video calls and chat over the Internet. Calls to other users within the Skype service are free, while calls to both traditional landline telephones and mobile phones can be made for a fee using a debit-based user account system...
, Last.FM
Last.fm
Last.fm is a music website, founded in the United Kingdom in 2002. It has claimed 30 million active users in March 2009. On 30 May 2007, CBS Interactive acquired Last.fm for UK£140m ....
) and Northzone Ventures.
The doubleTwist application enables users to send photos and videos to their friends and sync their media library to a wide variety of portable devices.
Software
DoubleTwist Media Player is available across many platforms. A free download is available on the company's homepage. It looks similar to AppleApple
The apple is the pomaceous fruit of the apple tree, species Malus domestica in the rose family . It is one of the most widely cultivated tree fruits, and the most widely known of the many members of genus Malus that are used by humans. Apple grow on small, deciduous trees that blossom in the spring...
's iTunes
ITunes
iTunes is a media player computer program, used for playing, downloading, and organizing digital music and video files on desktop computers. It can also manage contents on iPod, iPhone, iPod Touch and iPad....
media player, but with a few subtle differences (such as the location of the album artwork).
DoubleTwist Media Player is an application available for phones running the Google
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...
Android software stack. This easy to use software is directly compatible with Apple's iTunes as well as Windows Media Player
Windows Media Player
Windows Media Player is a media player and media library application developed by Microsoft that is used for playing audio, video and viewing images on personal computers running the Microsoft Windows operating system, as well as on Pocket PC and Windows Mobile-based devices...
, allowing users to sync movies, pictures, music, and playlists to their mobile device through USB. The software, free of charge, is available in the Android Market
Android Market
Android Market is an online software store developed by Google for Android OS devices. Its gateway is an application program called "Market", preinstalled on most Android devices, allows users to browse and download mobile apps published by third-party developers...
. As of January 1, 2011, doubleTwist Media Player is in version 1.1.2 and has more than 250,000 total downloads. As of February 2, 2011, doubleTwist Media Player surpassed one million active users per month. As of April 21, 2011, doubleTwist Media Player is in version 1.3.8 and has between 1,000,000 and 5,000,000 downloads.
AirSync is an additional application that runs through DoubleTwist Media Player allowing for wireless media syncing using a shared wifi
WIFI
WIFI is a radio station broadcasting a brokered format. Licensed to Florence, New Jersey, USA, the station is currently operated by Florence Broadcasting Partners, LLC.This station was previously owned by Real Life Broadcasting...
connection. It is available in the Android Market
Android Market
Android Market is an online software store developed by Google for Android OS devices. Its gateway is an application program called "Market", preinstalled on most Android devices, allows users to browse and download mobile apps published by third-party developers...
for $4.99. It is not required for media syncing. Once the Android device and a computer are on the same wireless network, the software is paired to the device using a unique 5 digit code. During a given media sync, the screen lock is disabled and media cannot be accessed through DoubleTwist Media Player until completed
Controversy
On Friday June 5, 2009, “The Cure for iPhone Envy” billboard ad was put up on the BARTBay Area Rapid Transit
Bay Area Rapid Transit is a rapid transit system serving the San Francisco Bay Area. The heavy-rail public transit and subway system connects San Francisco with cities in the East Bay and suburbs in northern San Mateo County. BART operates five lines on of track with 44 stations in four counties...
exit outside the flagship San Francisco Apple Store. DoubleTwist's contract with BART’s ad agency specified that the ad would go up on Monday morning, the day of the WWDC keynote. However, the ad agency put the ad up early, on the Friday before. Shortly after the ad was put up, it was taken down by a BART employee. BART cited several advertising criteria violations as reasons for the ad being removed, including the original being too dark, and the subsequent redesign inappropriately having a white background. With Apple being a multi-million dollar client of BART, it is widely suggested that Apple pressured BART into removing the ad.